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Proven Benefits Increase Sales – Customers want to use the products and services of companies that give back. 74% of consumers say a company’s commitment to a social issue is important when deciding which companies to recommend to other people.
Strengthen Brand – What is your company known for? If price and quality are the same, 85% of American would switch to a company who is associated with a cause. Cone 2006 Empowering for Change Networking for Change
Proven Benefits Increase Trust – In a time where corporate skepticism is at an all time high, partnership with a non profit will provide increased credibility and integrity.
Increase employee recruitment, retention, morale and productivity – employees want to work for and be associated with companies who are known for doing good. Knowing that a portion of their company’s profitability is going towards making their community a better place, employees will be additionally motivated to deliver their best results. Cone 2006 Empowering for Change Networking for Change
The Current Generation – Where is CSR today? “Despite the tough economy, only 38% of companies said they reduced their philanthropy and giving. Support for employee volunteering also remained strong with 83% of large companies stating their companies support volunteering in the community. While many large companies dealt with the recession with layoffs, they more or less kept on track with corporate citizenship activities as 81% call it a priority.” Hitachi Foundation 2009 Empowering for Change Networking for Change
The Current Generation – Where is CSR today? The IBM Institute for Business Value did a study in 2009. The survey of 224 business leaders showed that 60% believe CSR has increased in importance over the last year. Only 6% consider it a lower priority. Nearly all said remain committed to social responsibility as a core component in their business strategy despite the global recession. Empowering for Change Networking for Change
The Current Generation – Where is CSR today?Corporate Examples The Home Depot Foundation has granted $70 million to nonprofit organizations and supported the development of more than 50,000 affordable, healthy homes.
Target gives away 5% of its income to local communities. This amounts to 3 million dollars a week!
Disney reached their goal of inspiring one million people to volunteer a day of service to their communities, to the "Give a Day. Get a Disney Day.
Even in a tough economy, 2/3 of consumers expect companies to maintain, if not increase their support of social issues. (Cone Nonprofit Trend Tracker, March 2009)
The new mantra of doing well by doing good will be a widely accepted cost of doing business
The debate about business responsibility has shifted from discussing whether or not to be socially responsible and what it means, to how to become socially responsible and manage activities as an integrated part of business. (Hitachi Foundation 2009)
Expectations are rising while resources are decreasing
According to the Boston College Center for Corporate Citizenship, studies have shown besides the lack of resources such as money, time and people, the main barrier to greater adoption of corporate citizenship practices is the lack of management processes and the complexity of implementing integrated strategy across various business functions. Empowering for Change Networking for Change
The Challenges Specifically, companies are having trouble:
Matching employee interest, company goals and community need
Providing turn-key opportunities employees can engage in
Recognizing and incentivizing employee participation
Celebrating the impact they are making both internally to employees and externally to the public
Empowering for Change Networking for Change
The Challenges What’s the answer to this predicament? Companies have to figure out how to do it smarter, faster, cheaper. We believe the answer is through technology! Empowering for Change Networking for Change