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  • Client: SWERCOTS - South west of England Regional Co-ordination Of Trading Standards.Date: Oct 2009Subject: Tobacco control seminar filmed by 2.0 and published as a component within the  tobacco control resource.How cost effective are live events????
  • Client: LACORS.Date: Oct 2009Subject: Interview with Martin Dockrell, Policy and Campaigns Manager, ASH England.Wendy MartinGillianMerron – Minister HealthUsed as an expert introduction to a topic
  • First AccessibilityLive once - view manySustainability MessageScalabilityRe use of material to meet different objectives.Economic Theatre v CinemaTheatre Elite, expensive, not reusableCinema For the masses, portable product, ultimately distributed via various media. Example budget 3k per event x 12 events = 36K Filming – estimated 5K plus expenses What is delivered .... Accessibility Web based partners – this becomes enabling and empowering resource. Green agenda / travel SOITM – feedback on accessibilitySustainability Re Purpose Re Invigorating Re focus – this years business goals – last years resources. Re use – Carl Haggerty – SOCITM
  • Client: LACORS.Date: Oct 2009Subject: Interview with Martin Dockrell, Policy and Campaigns Manager, ASH England.Wendy MartinGillianMerron – Minister HealthUsed as an expert introduction to a topic
  • Client: LACORS.Date: Oct 2009Subject: Interview with Martin Dockrell, Policy and Campaigns Manager, ASH England.Wendy MartinGillianMerron – Minister Health
  • Client: LACORS.Date: Oct 2009Subject: Interview with Martin Dockrell, Policy and Campaigns Manager, ASH England.Wendy MartinGillianMerron – Minister Health
  • Localisation of media – branding, contact details etc
  • Localisation of media – branding, contact details etc
  • Client: LACORS.Date: Oct 2009Subject: Interview with Martin Dockrell, Policy and Campaigns Manager, ASH England.Wendy MartinGillianMerron – Minister HealthUsed as an expert introduction to a topic

Transcript

  • 1. Video opportunities.
    Ltd
    Bill Wells
    Managing Director
    bill.wells@2dot0.co.uk
    www.2dot0.co.uk
    M : 0773 8889 543
    T : 0845 337 2728
  • 2. Projects to date – with regulatory services
    Live events
    “Increase message reach in a cost efficient manner”
    “Build resources for future use”
    http://www.2dot0.co.uk/events/swercots/
    SWERCOTS
  • 3. Projects to date – with regulatory services
    Expert opinion - Interviews
    “National communication model”
    “Economic model for dissemination of expert opinion”
    http://www.2dot0.co.uk/case-studies/Swercots-Interview/
  • 4. Maximising resources
    Save cost
    Deliver once –> view many times.
    Reuse & repurpose
    Filming
    Sustainability
    Accessibility
    Improve service
  • 5. www.2dot0.co.uk
    Case studies
    Live events
    Conferences
    Awards ceremonies
    http://www.2dot0.co.uk
    Public sector
    Higher education
    Contact
  • 6. Integrate film with resources
    www.2dot0.co.uk/videoplayer/casestudies/likeminds/
  • 7. Integrate film with resources
    www.2dot0.co.uk/videoplayer/casestudies/likeminds/
  • 8. Multi media video – online
  • 9. Chapter structure
    Conclusion
    Introduction
    Multi media video – online – COMPLETE SYSTEM
    Navigation
    Structured feedback.
    Library of all resources.
    Call to action - Video & Text
    Introductory video
    Chapter navigation
    Chapter title
    Open ended data collection.
    Chapter summary
    Support resources.
    Chapter 1
    Chapter 2
    Chapter 3
    Emphasise key points
    Chapter 4
    Hot spots
    Multiple choice
    Library
    Open ended questions
    Chapter 2
    Chapter 3
    Chapter 4
    Chapter 1
    Database
    PDF’S, films & websites
    Database
    of responses
  • 10. Multi media video – Going live!
    1 - put your film “on line”
    2 – 2.0 create youtube style code
    3 – embed code in your website
  • 11. www.my.org
    Multi media video – online – BROADCAST NETWORK
    www.partner.org
    www.region.org
    Main site
    www.partner.org
    www.region.org
    Client’s website
    X1?
    X100’s?
    X12?
    Partner website’s
    Regional website’s
    Localisation
  • 12. www.2dot0.co.uk/videoplayer
    Case studies
    NHS Smart Box
    Like Minds
    Contact
    http://www.2dot0.co.uk/videoplayer
  • 13. Questions?