Understanding Social Media's Visual Revolution

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Ann Handley of MarketingProfs, Nick Westergaard of Brand Driven Digital, and Mike Hayes of Ben and Jerry's share their thoughts and tips for joining social media's visual revolution.

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Understanding Social Media's Visual Revolution

  1. 1. Pics to ClicksUnderstanding Social Media’s Visual Revolutiondigital marketing world | marketingprofs | 2013
  2. 2. Hello!Nick Westergaard Ann Handley Mike HayesBrand Driven Digital MarketingProfs Ben & Jerry’s
  3. 3. Social Media’s Visual Revolution‣ Why Visual‣ Visual Updates to Social Networks & Visual Content‣ What This Means for B2B & B2C Brands‣ Visual Brand Case Study: Ben & Jerry’s‣ How Your Brand Can Prepare‣ Questions
  4. 4. 1Why Visual?
  5. 5. Visual?Photo via Flickr user Ali Smiles
  6. 6. Social Media Is Increasingly Visual
  7. 7. The Content Shared Is More Visual Photo via Flickr user birgerking
  8. 8. 44% of usersARE MORE LIKELY TO ENAGE WITH A BRAND THATPOSTS PHOTOS VS. OTHER FORMS OF MEDIASource: ROI Research
  9. 9. 2Visual Updates to Social & Social Content
  10. 10. 300 Million PhotosUploaded to FacebookEvery DayPhoto via Flickr user west.m
  11. 11. Google+
  12. 12. Pinterest
  13. 13. Instagram
  14. 14. Tumblr
  15. 15. Facebook
  16. 16. 46% More Engagement with Timeline
  17. 17. Impact by Post Type
  18. 18. Twitter
  19. 19. Foursquare
  20. 20. LinkedIn
  21. 21. SlideShare
  22. 22. MySpace
  23. 23. Images Show Brand Humanity
  24. 24. Emotional Connections
  25. 25. Visual Content Can Also ... Brand Promote Events Educate Position Launch Products Sell
  26. 26. 3 6 Key Things ThisMeans for B2B & B2C
  27. 27. 1. You Have an Unprecedented Opportunity
  28. 28. 2. You Have an UnprecedentedImperative. Think: “Story”Not “Stock.”
  29. 29. 3. Think: Content Worth Sharing
  30. 30. 4. Be a Content BrandNot a “Brand with Content”
  31. 31. Channel consistency is key
  32. 32. 5. Show How Your ProductLives in the World
  33. 33. Connect online & in-person
  34. 34. 6. Yes, Even You, B2B!
  35. 35. Events, behind thescenes, gamification, geolocation.
  36. 36. 4Visual Brand Case Study: Ben & Jerry’s
  37. 37. Ben & Jerry’s 53
  38. 38. 54
  39. 39. 55
  40. 40. 56
  41. 41. 57
  42. 42. 58
  43. 43. 59
  44. 44. 60
  45. 45. 61
  46. 46. 62
  47. 47. 63
  48. 48. #VermontByVermonters 64
  49. 49. #VermontByVermonters 65
  50. 50. #CaptureEuphoria 66
  51. 51. #CaptureEuphoria 67
  52. 52. 56 Ways to Prepare Your Brand
  53. 53. 1. The Basics Still Matter Photo via Flickr user stevendepolo
  54. 54. 2. Have a Plan
  55. 55. Find the Network That Fits
  56. 56. 3. Invest in PhotographyPhoto via Flickr user BigTallGuy
  57. 57. Fun Fact
  58. 58. 4. Teach Storytelling
  59. 59. 5. Make Your Past VisualPhoto via Flickr user DesheBoard
  60. 60. Milestones
  61. 61. Pin History Too
  62. 62. 6. Involve Your FansSource: Ben & Jerry’s Fan Photo
  63. 63. Looking AheadPhoto via Flickr user eschipul
  64. 64. Questions? Nick Westergaard Brand Driven Digital nick@branddrivendigital.com @nickwestergaard Ann Handley MarketingProfs ann@marketingprofs.com @marketingprofs Mike Hayes Ben & Jerry’s mike.hayes@benjerry.com @hayesbtv

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