Selling Conservation Through Social Storytelling - Social Conservation Workshops From Dakota Partners

215 views
137 views

Published on

Conservation in America is one of the greatest untold stories of our time.

The remarkable successes made by State Fish and Wildlife Agencies remain largely overshadowed by organizations and groups with better funding, better capabilities, more staff and a better plan.

Our stories are there to be told and our audience is waiting to hear them.

This interactive workshop is designed to help agency staff change that equation by thinking differently about Content as a Marketing tool to tell the rich and powerful stories that Customers want with learn from, enjoy and share.

Published in: Marketing
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
215
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Selling Conservation Through Social Storytelling - Social Conservation Workshops From Dakota Partners

  1. 1. Social Business Workshops ContentMarketing—SharingStoriesThatSell
  2. 2. Workshop Details Thecostforthistwo-dayworkshopis$2,500plustravelex- penses. Theworkshopisdesignedforagencyleadershipseniorman- agersresponsiblefordesigninganddeliveringCustomerfac- ingproducts andservices. AttendeesshouldincludeAgencyDirectorsandtheirchiefs, plusIT,Legal,LawEnforcementandFinanceleadership. DirectorsmaywishtoincludeselectCommissionersaswell. About Us Bill Creighton is Dakota Partners' Managing Director with an impressive record building, restructuring and re-positioning both start-up and established organizations. He brings significant experience transforming government, non-profit and publishing companies into successful Social Businesses. Bill is a digital strategist, organizational leader, business turnaround leader, crea- tive deal-maker and award-winning journalist with two Pulitzer Prize nominations. His career spans more than 25 years and 76 countries. C onservation in America is one of the greatest untold stories of our time. The remarkable successes made by State Fish and Wildlife Agencies remain largely overshadowed by organizations and groups with better funding, better capabilities, more staff and a better plan. Our stories are there to be told and our audience is waiting to hear them. This interactive workshop is designed to help agency staff change that equation by thinking differently about Con- tent as a Marketing tool to tell the rich and powerful stories that Customers want with learn from, enjoy and share. Program Outline—Day 1 State of the Industry — Storytelling is Marketing  WordsMatter,ImagesMatterMore.  MyStoryBecomes YourStory.  Stories DesignedforMobile–FirstConsumption.  Two–WayConversations.  DataDrivesContentDesign,SelectionandCreation  CustomersChooseWhereTheyConsumeContent.  TrustisEarned. State of the Agency — How Good is Your Story?  AgroupassessmentoftheAgency’sstorytellingcapabili- ties,strengths,weaknessesandopportunities. Content Marketing — The Details  CustomersWantStoriesthatEnrichTheirLives.  CustomersWantStoriesthat GiveThem Hope.  CustomersWantStoriesthatReflectThemselves.  PowerfulStoriesareMorePowerfulthanAdvertising.  GoProChangedtheContentMarketingParadigm.  ProducingaMeasurableROIWithContentMarketing. Program Outline—Day 2 Conducting a Content Marketing Audit Peoplehavebeentellingstoriessincethebeginningoftime. Andwellbeforethewrittenworddeveloped,imageswerethe primaryvehicleusedtoconveymankind’sthoughts,hopes anddreams. Today’sCustomer isvisuallystimulatedandsuccessfulorgan- izationshavebecomeexpertsattellingstorieswithimages. UsingthelessonslearnedfromDay1,attendeeswillcreate theframeworktoperformathoroughcontentauditasapre- cursortodevelopinganeffectiveContentMarketingplan. CompellingContentCreatesPowerfulAdvocates @ bcreighton bill.creighton@gmail.com 703.850.5711 www.dakota-partners.com

×