Decision to go to school
Research into biomechanics
Company Startup in Hawaii
Move to Illinois
Serola Biomechanics, Inc. 2
› Original Style
› New Style
Gel Arc Elbow Brace
Inflatable Pelvic Blocks
Serola Biomechanics, Inc. 3
Product Comparative Advantage
› High Quality
› Dr. Serola’s 20 year of research of biomechanics: “Serola
› Re-designed the sacroiliac belt for better function.
Elastic SI belts
Non-elastic SI belts
Serola SI belt
› Serola Challenge (Strength Test)
› Developed a name brand over 17 years.
› Original Serola Belt -> New Serola Belt
› Aesthetic & Design
› Multi Stage Testing
Serola Biomechanics, Inc. 4
› Health Professionals
Pay-Per-Click : Google Adwords, !Yahoo
Organic Search/SEO – Google, Google Alerts, Blogs
CraigsList, KiJiJi, Yahoo Answers, Inbound Linking
› Order by Phone
› Order by FAX
› Online: www.SerolaBelt.com, www.Serola.net
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- Serola is a retail brand. It has reputation for value for quality
of its products. -Credit card processing is behind schedule. It creates
problem when the order is placed after the credit card has
- 20 years of experience in product research and been expired.
development. Original SI belt renovated and known as NEW
SI Belt. -Customers' emails have not been collected until recently.
- Serola has grown substantially over recent years, and is
experiencing a global expansion, markets such as in United
Kingdom & Australia.
- Skilled and Committed Team. People are key to Serola's
business and it invests time and money in training people.
- Targets specific market of supporting belt accessories
-Well Positioned for expansion
Serola Biomechanics, Inc.
- Opportunity to sell to Government and Military Personnel - Being number one means that you are the target of
- B2B: Selling to Industrial Market, Factories, Warehouse competition, locally and globally.
- Opportunity to sell more to Physical Therapists, DC, MD, etc. -The cost of producing consumer products tends to have
fallen because of lower manufacturing costs. Manufacturing
- Engage in E-commerce. costs have fallen due to outsourcing to low-cost regions inf
- Online Marketing (Google Adwords, Yahoo the world. Price competition is an intense competition
Marketing, etc), - Copies of our original belt in US. Canada, and Europe
- Search Engine Optimization. - Other SI Belts: Saunder’s, SI Loc
Serola Biomechanics, Inc. 6
Efficient Way to Reach International
Advertising Media in Europe
› E-mail List
› Inexpensive way of translation
› MEDICA (Germany)
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