How to create a website using open source technology


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How to create a website using open source technology - Bilguun Ginjbaatar

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How to create a website using open source technology

  1. 1. 1<br />How to Effortlessly Develop a Website in Joomla Content Management System<br />Bilguun Ginjbaatar<br />Web Developer<br />30 April 2011<br /><br />StartUp Accelerator<br />
  2. 2. Who’s Bilguun?<br />2<br /><ul><li>Web Developer in technology/ biomechanical industry for 6 years
  3. 3. Active in Social Media
  4. 4. Inbound Marketing
  5. 5. Masters of Science in IT from Edinboro University of Pennsylvania (2007)</li></li></ul><li>Agenda<br />Why Should You Have a Website?<br />Current Technologies For Web Development<br />What Do You Need to Set Up a Website?<br />Cost Benefit Analysis<br />Design Color & Navigation Structure<br />Security<br />Maintenance<br />Tips for Startups<br />3<br />
  6. 6. Why Should You Have a Website?<br />Your Website is the #1 Marketing Medium<br />A StartUp VS. Big Corporations: Who has more results on Google? <br />Traditional outbound marketing methods no longer work. Inbound does!<br />Dynamic Website VS Static Website?<br />Blogging? Yes! Do It! Regularly.<br />Capture Traffic<br />Make yourself accessible to your customers<br />Use analytics and measure!<br />Get Leads<br />Never have a “dull” website. Publish constantly!<br />Use forms as much as possible<br />Get Information from visitors; in return give FREE<br />HOW TO ARTICLES, WHITE PAPERS. <br />4<br />
  7. 7. Current Technologies for Web Development<br />5<br />Content Management System – Yes!<br />Traditional HTML editors – NO!<br />
  8. 8. What Do You Need to Set up a Website?<br />Domain Name<br />Shorter the better<br />Don’t use a “free” URL from a blog service<br /> – NO!<br /> – NO!<br /> – NO! <br /> – YES<br /> – YES<br /> – YES<br />Web Host<br />6<br />
  9. 9. Cost Benefit Analysis<br />3 Options:<br />Scenario 1: Ready-To-Use Package:<br />Scenario 3: Purchasing E-commerce software<br />Scenario 4: Open-Source e-commerce solution: Joomla CMS<br />Payback Period Analysis:<br />7<br />Total Initial Cost: $767.76<br />Maintenance Cost: $767.76<br />Total Initial Cost: $1,658.40<br />Maintenance Cost: $1.560.00<br />Total Initial Cost: $1,120.00<br />Maintenance Cost: $745.00<br />
  10. 10. Joomla is the #1 CMS<br />8<br />
  11. 11. Joomla is the #1 CMS<br />9<br />Installation takes less than 15 minutes<br />
  12. 12. Joomla: Front-End<br />10<br />
  13. 13. Joomla: Back-End<br />11<br />
  14. 14. Joomla: Extensions<br />12<br />
  15. 15. Front-end Website Design Structure<br />13<br />
  16. 16. Front-end Website Design Color<br />14<br />
  17. 17. Security<br />Administrator’s Area:<br />Protected by user name and password<br />Authenticates using sessions<br />Using .htaccess (in logs)<br />Front-end<br />Customers’ data<br />Privacy Notice: informs customers about security, personal info usage, cookies, protection<br />Store Credit Card data?<br />SSL Certificate: https?<br />Hosting Server Security<br />Hackers attack to 1and1 Internet or “scan” the ports <br />Database Security: InternetWeb-ServerApplication-ServerDatabase<br />Server Security: How easy it is to access the server’s control panel?<br />Continuity Plan: File Restore/Backup Feature<br />Payment Gateway Security<br />15<br />
  18. 18. Tips for Start Ups<br /><br />Must Haves:<br />BLOGGING and RSS feature (Joomla has it built-in) <br />Facebook business page (Not a personal profile)<br />Twitter profile<br />LinkedIn business page & personal profile<br />YouTube (if videos available)<br />Optional: Focus, Yahoo Answers, Flickr, Slideshare, Yelp, FourSquare, Google Groups, Google Local<br />Search Engine Optimization<br />Have compelling titles: “How-To’s”, “ 3 Top Reasons Why…..” articles<br />Titles, meta description, keywords, links, inbound links<br />Check for the latest Joomla extensions/ modules from: <br />Use Google Analytics<br />16<br />
  19. 19. Questions<br />Thank You<br />Bilguun Ginjbaatar<br />Web Developer/ Inbound Marketer<br />@BeckBilguun<br /> <br />17<br />