Masters of Science in IT from Edinboro University of Pennsylvania (2007)
Agenda Why Should You Have a Website? Current Technologies For Web Development What Do You Need to Set Up a Website? Cost Benefit Analysis Design Color & Navigation Structure Security Maintenance Tips for Startups 3
Why Should You Have a Website? Your Website is the #1 Marketing Medium A StartUp VS. Big Corporations: Who has more results on Google? Traditional outbound marketing methods no longer work. Inbound does! Dynamic Website VS Static Website? Blogging? Yes! Do It! Regularly. Capture Traffic Make yourself accessible to your customers Use analytics and measure! Get Leads Never have a “dull” website. Publish constantly! Use forms as much as possible Get Information from visitors; in return give FREE HOW TO ARTICLES, WHITE PAPERS. 4
Current Technologies for Web Development 5 Content Management System – Yes! Traditional HTML editors – NO!
What Do You Need to Set up a Website? Domain Name Shorter the better Don’t use a “free” URL from a blog service StartupAccelerator.blogspot.com – NO! StartupAccelerator.typepad.com – NO! StartupAccelerator.wordpress.com – NO! Blog.StartupAccelarator.com – YES StartupAccelearotr.com/Blog – YES SmallBusinessHub.com – YES Web Host 6
Security Administrator’s Area: Protected by user name and password Authenticates using sessions Using .htaccess (in logs) Front-end Customers’ data Privacy Notice: informs customers about security, personal info usage, cookies, protection Store Credit Card data? SSL Certificate: https? Hosting Server Security Hackers attack to 1and1 Internet or “scan” the ports Database Security: InternetWeb-ServerApplication-ServerDatabase Server Security: How easy it is to access the server’s control panel? Continuity Plan: File Restore/Backup Feature Payment Gateway Security 15
Tips for Start Ups Website.Grader.com Must Haves: BLOGGING and RSS feature (Joomla has it built-in) Facebook business page (Not a personal profile) Twitter profile LinkedIn business page & personal profile YouTube (if videos available) Optional: Focus, Yahoo Answers, Flickr, Slideshare, Yelp, FourSquare, Google Groups, Google Local Search Engine Optimization Have compelling titles: “How-To’s”, “ 3 Top Reasons Why…..” articles Titles, meta description, keywords, links, inbound links Check for the latest Joomla extensions/ modules from: extensions.joomla.org Use Google Analytics 16
Questions Thank You Bilguun Ginjbaatar Web Developer/ Inbound Marketer @BeckBilguun www.bilguun.net 17