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How to create a website using open source technology
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How to create a website using open source technology

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How to create a website using open source technology - Bilguun Ginjbaatar

How to create a website using open source technology - Bilguun Ginjbaatar

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  • 1. 1
    How to Effortlessly Develop a Website in Joomla Content Management System
    Bilguun Ginjbaatar
    Web Developer
    30 April 2011
    www.bilguun.net
    StartUp Accelerator
  • 2. Who’s Bilguun?
    2
    • Web Developer in technology/ biomechanical industry for 6 years
    • 3. Active in Social Media
    • 4. Inbound Marketing
    • 5. Masters of Science in IT from Edinboro University of Pennsylvania (2007)
  • Agenda
    Why Should You Have a Website?
    Current Technologies For Web Development
    What Do You Need to Set Up a Website?
    Cost Benefit Analysis
    Design Color & Navigation Structure
    Security
    Maintenance
    Tips for Startups
    3
  • 6. Why Should You Have a Website?
    Your Website is the #1 Marketing Medium
    A StartUp VS. Big Corporations: Who has more results on Google?
    Traditional outbound marketing methods no longer work. Inbound does!
    Dynamic Website VS Static Website?
    Blogging? Yes! Do It! Regularly.
    Capture Traffic
    Make yourself accessible to your customers
    Use analytics and measure!
    Get Leads
    Never have a “dull” website. Publish constantly!
    Use forms as much as possible
    Get Information from visitors; in return give FREE
    HOW TO ARTICLES, WHITE PAPERS.
    4
  • 7. Current Technologies for Web Development
    5
    Content Management System – Yes!
    Traditional HTML editors – NO!
  • 8. What Do You Need to Set up a Website?
    Domain Name
    Shorter the better
    Don’t use a “free” URL from a blog service
    StartupAccelerator.blogspot.com – NO!
    StartupAccelerator.typepad.com – NO!
    StartupAccelerator.wordpress.com – NO!
    Blog.StartupAccelarator.com – YES
    StartupAccelearotr.com/Blog – YES
    SmallBusinessHub.com – YES
    Web Host
    6
  • 9. Cost Benefit Analysis
    3 Options:
    Scenario 1: Ready-To-Use Package:
    Scenario 3: Purchasing E-commerce software
    Scenario 4: Open-Source e-commerce solution: Joomla CMS
    Payback Period Analysis:
    7
    Total Initial Cost: $767.76
    Maintenance Cost: $767.76
    Total Initial Cost: $1,658.40
    Maintenance Cost: $1.560.00
    Total Initial Cost: $1,120.00
    Maintenance Cost: $745.00
  • 10. Joomla is the #1 CMS
    8
  • 11. Joomla is the #1 CMS
    9
    Installation takes less than 15 minutes
  • 12. Joomla: Front-End
    10
  • 13. Joomla: Back-End
    11
  • 14. Joomla: Extensions
    12
  • 15. Front-end Website Design Structure
    13
  • 16. Front-end Website Design Color
    14
  • 17. Security
    Administrator’s Area:
    Protected by user name and password
    Authenticates using sessions
    Using .htaccess (in logs)
    Front-end
    Customers’ data
    Privacy Notice: informs customers about security, personal info usage, cookies, protection
    Store Credit Card data?
    SSL Certificate: https?
    Hosting Server Security
    Hackers attack to 1and1 Internet or “scan” the ports
    Database Security: InternetWeb-ServerApplication-ServerDatabase
    Server Security: How easy it is to access the server’s control panel?
    Continuity Plan: File Restore/Backup Feature
    Payment Gateway Security
    15
  • 18. Tips for Start Ups
    Website.Grader.com
    Must Haves:
    BLOGGING and RSS feature (Joomla has it built-in)
    Facebook business page (Not a personal profile)
    Twitter profile
    LinkedIn business page & personal profile
    YouTube (if videos available)
    Optional: Focus, Yahoo Answers, Flickr, Slideshare, Yelp, FourSquare, Google Groups, Google Local
    Search Engine Optimization
    Have compelling titles: “How-To’s”, “ 3 Top Reasons Why…..” articles
    Titles, meta description, keywords, links, inbound links
    Check for the latest Joomla extensions/ modules from: extensions.joomla.org
    Use Google Analytics
    16
  • 19. Questions
    Thank You
    Bilguun Ginjbaatar
    Web Developer/ Inbound Marketer
    @BeckBilguun
    www.bilguun.net
    17