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The Social Organization - IBM - The Business Value of Social Software CIO Forum



Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, ...

Presentation given at the Toronto CIO Forum Keynote. The Social Organization talks about the perfect harmony of social software adoption internally leading to a culture that brings the social culture, IBM values and ideas to the external networks. Our social software platforms are based on Lotus Connections.



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The Social Organization - IBM - The Business Value of Social Software CIO Forum The Social Organization - IBM - The Business Value of Social Software CIO Forum Presentation Transcript

  • The Social Organization Business Value of Social Software Bilal Jaffery, Worldwide Social Media & Competitive Marketing Leader, IBM blog: www.Bilal.ca twitter: @BilalJaffery © 2009 IBM Corporation
  • By 2014, Social networking services will replace email as the primary vehicle for interpersonal communications for 20% of the business users. - Gartner © 2010 IBM Corporation
  • IBM Presentation Template Full Version Business Imperatives for Smart Work Every week, 42% of people use the wrong information to make decisions Employees spend 25% of their time just looking for information 91% of CEOs say they need to restructure the way their Every week businesses organizations work waste 5.3 hours due to inefficient processes 3 © 2010 IBM Corporation
  • 2009 IBM Study: Global CIOs understand the need for innovation ■ CIOs spend 55% of their time on activities that spur innovation and help the business – Generating buy-in for innovative plans – Implementing new technologies – Managing non-technological issues ■ Successful CIOs are much more actively engaged in – Setting strategy – Enabling flexibility and change – Solving business problems ■ CIOs are increasingly recognized as full-fledged members of the senior executive team 2,500 CIOs from 78 countries and 19 industries www.ibm.com/cio ■ Our analysis provides insights into how CIOs can make the biggest impact on behalf of the entire organization 4 © 2010 IBM Corporation
  • CIOs blend three pairs of roles to deliver impact across the business Insightful Savvy Collaborative Visionary Value Creator Business Leader Making Raising the Expanding Innovation real ROI of IT business impact Able Relentless Inspiring Pragmatist Cost Cutter IT Manager 5 © 2010 IBM Corporation
  • CIOs drive innovation to help build a smarter enterprise Making innovation real: Insightful Visionary and Able Pragmatist Raising the ROI of IT: Savvy Value Creator and Relentless Cost Cutter Expanding business impact: Collaborative Business Leader and Inspiring IT Manager www.ibm.com/cio 6 © 2010 IBM Corporation
  • Collaboration drives business value Enabling people to work smarter together Unlocking innovation through broad participation Fostering deep insightful relationships 7 © 2010 IBM Corporation
  • The Impact of Social Collaboration IBM social software benefits acknowledged by % of survey respondents Improved customer satisfaction 42% Increased sales 60% Increased sense of belonging 65% Improved personal reputation 65% Increased productivity 74% Reused assets 77% Shared know ledge w ith others 84% Word of Mouth, #1 Influencer in Business Purchasing Behavior Accessed experts quicker 84% Increased skills 87% 0% 20% 40% 60% 80% 100% *Source: IBM Community of Practice Business Impact Survey completed by approximately 2,300 respondents. 8 © 2010 IBM Corporation
  • Online meetings to reduce travel and improve productivity 9 © 2010 IBM Corporation
  • Social bookmarking/tagging saves time, improve productivity Cost items ■ Development and integration of Connections Social Bookmarking and Enterprise Tagging with Enterprise Search cost IBM US $700K Benefits  Time savings: • Reduced each w3 search by 12 seconds, on average • IBM's enterprise search receives on average of 286,568 search visits per week, yielding a total of 955 hours per week in time reduction  Cost savings: • Saves IBM US $95,528 each week • Saves IBM US $4.6 million annually in potential productivity gain $7.5M  Additional cost savings: annual • US $500,000 per year for the dollar value of the information found savings • US $2.4 million in cost avoidance, thanks to reusability 10 © 2010 IBM Corporation As published in CIO Magazine
  • Social Collaboration helps people work smarter Example: IBM Lotus Connections to find people and information Create, find, join, and Quickly find the people you need by work with communities of Home Profiles searching across your organization using people who share a keywords that help identify expertise, current common interest, projects and responsibilities responsibility, or area of expertise Activities Organize your work, plan next steps, and easily tap your Communities expanding professional network to help execute your everyday deliverables, faster Use a weblog to present your idea and get feedback from Blogs Share your files with others; learn from the expertise and Files your colleagues. Everyone can store, experience of others who blog Wikis share, and collaborate on files. Bookmarks Provide a place for Save, organize and share groups of people to bookmarks; discover jointly create and bookmarks that have maintain content been qualified by others through contribution with similar interests & and collaboration. expertise 11 © 2010 IBM Corporation
  • Social software adoption in IBM ■ Profiles: 614k profiles; 1m+ searches per week ■ Communities: 4,200 public, 7,410 private online communities with 222k members ■ Wikis: 34k wikis with 471k unique readers ■ Blogs: 80k users; 162k entries ■ Bookmarks: 924k bookmarks; 2.4m tags; 24k users ■ Activities: 105k activities, 1.2m entries; 169k users ■ Instant Messaging: 12m per day 12 © 2010 IBM Corporation
  • Employee profiles show relationships, network activity, status 13 © 2010 IBM Corporation
  • Real-time status updates and keyword search build relationships 14 © 2010 IBM Corporation
  • Building networks of contacts is easy with a few clicks 15 © 2010 IBM Corporation
  • Monitoring network activity keeps everyone up to date 16 © 2010 IBM Corporation
  • Social analysis can identify experts in the network for you SmallBlue Ego SmallBlue Find SmallBlue Reach Is this the ‘best’ person to approach and how? personal social network management find expertise in your SmallBlue Net extended network SmallBlue automates expertise mining and social network analysis to identify experts and the shortest paths to reach them organizational social network analysis tool http://smallblue.research.ibm.com/ 17 © 2010 IBM Corporation
  • The IDEAL Statement: The Social Organization The whole organization is involved in social collaboration – internally and externally. Graphic: Intersection Consulting on Flickr 18 © 2010 IBM Corporation
  • “Informal conversation is probably the oldest mechanism by which opinions on products and brands are developed, expressed, and spread.” – John Arndt 19 October 17, 2010 IBM Confidential © 2010 IBM Corporation
  • Bilal Jaffery , Social Media & Competitive Marketing Leader developerWorks: Network Engagement Strategy Your open and social organizational culture is your competitive advantage. © 2010 IBM Corporation
  • IBM Social Computing Guidelines  Reasons to participate Responsible engagement in innovation and dialogue: to learn, to contribute IBM's brand is best represented by its people  Rules of the road Be professional – Business Conduct Guidelines, IBM Values Speak for yourself, not IBM Respect copyrights, laws, and other people Add value www.ibm.com/blogs/zz/en/guidelines.html 21 © 2010 IBM Corporation
  • Virtual relationships can improve productivity and virtual teams can accelerate innovation ... when the focus is business value 22 © 2010 IBM Corporation
  • When community wins. We win. Bilal Jaffery www.Bilal.ca © 2010 IBM Corporation bjaffery@ca.ibm.com