3. INTRODUCTION
Billboard is the world's most influential music media brand reaching key executives and tastemakers in and around the music
business through Billboard Magazine, Billboard.biz, Billboard Conferences, Billboard Bulletin, and other targeted newsletters,
and millions of music fans through Billboard.com and Billboard Events. The Billboard brand is built on its exclusive charts and
unrivaled reporting on the latest news, issues and trends across all genres of music. Billboard receives hundreds of millions of
brand impressions daily through many strategic relationships with major companies across various industries. These
relationships leverage Billboard's brand recognition, proprietary chart data and information resources to develop products, live
events and print, television, radio, digital and mobile platforms. In addition to North America, Billboard operates businesses in
Brazil, Greece, Japan, Korea and Russia.
4. TARGET AUDIENCE
The target audience for Billboard magazine varies from young teens, from the age of sixteen, to young adults, at the age of
twenty six. This is because the magazine provides its readers with the latest updates from the charts, but of different and
various types of genres. This is to widen the range of the target audience as it is acquired to the people who listen to different
genres such as : Rock, Metal, Pop, RnB etc.
5. PUBLISHING INSTITUTE
Billboard is owned by Prometheus Global Media, a diversified company with leading assets in the media and entertainment
arenas, including: Music (Billboard and its related conferences and events, including The Billboard Latin Music Awards),
Entertainment (The Hollywood Reporter, Backstage, ShowEast, Cineasia, and CineEurope); and Advertising & Marketing
(Adweek, Adweek Conferences and The CLIO Awards).
6. Masthead
In big and signature font.
Cover Artist
Usually appears over
masthead.
Left side third
Most readers read from
the left to right. Most text
is found on the left side.
Barcode
At the bottom to be less
attractive to the reader.
Colour Theme
Consistent colours and fonts
used.
Eye Catching Feature
Highlighted in a different way.
COVER PAGE Direct mode of Access
The music artist is directly looking into the
camera .Gives the impression that the
celebrity is looking directly at the reader.
7. Logo
To Personalize the
Contents Page
Billboard
Music Charts
Issue Date
Indicates
Professionalism
Title
Consistency of Font
Subsidiary Images
To give Readers more
information about what the
magazine contains.
Main Image:
Usually the same as cover page.
Promotional features
To advertise and aware people about different
promotions and new things.
8. Synopsis
The heading of the article
Text
In columns.
Caption
Written in different Colours
Pull Quote
In different Colours
and larger font to
show its importance.
Main Image
The artist along with
its 15 top songs on the
Billboard Ranking.
Consistent Colour
Scheme
Image Caption
Caption of Subsidiary
images
Subsidiary Image
Page Number, Date and Date of
Issuance.
