Your SlideShare is downloading. ×
  • Like
Case study research2
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Case study research2


Case Study Research methodology.

Case Study Research methodology.

Published in Education , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Case Study Research
    By Dr.UzmaMukhtar
  • 2. Case study Definition
    Why Case study research Method?
    Development of case study Research Method
  • 3. What is a case?
    • Any Organization
    • 4. Any Organization
    • 5. Any Person
    • 6. An y Technology
    • 7. Any Product
  • The term ‘case study’ has multiple meanings. It can be used to describe a detailed study of a single social unit (e.g. a case study of a particular organization) or to describe a research method.
    Case study “Investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not clearly evident; and multiple sources of evidence are used” (Yin 2003:13-14).
    Case study is an ideal methodology when a holistic, in-depth investigation is needed (Feagin, Orum, & Sjoberg, 1991).
    Case study Definition
  • 8. Case study research
    • Case studies can be used in teaching and research
    • 9. The following is concerned with the use of research cases only
  • Yin (1994) suggests five components of good case study design:
    1. a study’s questions
    2. its propositions, if any
    3. its unit(s) of analysis
    4. the logic linking the data to the propositions
    5. the criteria for interpreting the findings
    Component of Case study
  • 10. Emphasis on (societal, historical) context
    Trying to reach a full explanation of a phenomenon within a unit of analysis
    Interpret events, uncovering processes (Mohr 1982)
    ‘how’ and ‘why’ questions
    Rule of thumb: more variables .....then cases (survey research... more cases than variables)
    Three important uses:
    Motivation of research (falsify theories)
    Inspiration for new ideas (theory building)
    Illustration: concrete examples of theoretical constructs, show how the causal relationships work
    Why Case study research Method?
  • 11. Yin (1993) has identified
    Explanatory: Explanatory case studies may be used for doing causal investigations
    Descriptive: Descriptive cases require a descriptive theory to be developed before starting the project
    Stake (1995) included three others:
    Intrinsic - when the researcher has an interest in the case;
    Instrumental - when the case is used to understand more than what is obvious to the observer;
    Collective - when a group of cases is studied. Exploratory cases are sometimes considered as a prelude to social research.
    Types of Cases
  • 12. How many cases?
    1 (Dyer & Wilkins 1991): Talking animal (exceptional case) Single cases may be used to confirm or challenge a theory, or to represent a unique or extreme case (Yin, 1994).
    Multiple 4-10 (Eisenhardt 1989)
    Case study Definition
  • 13. Case study research
    Teaching and research cases
  • 14. Case study research is the most popular qualitative research method used in the business disciplines
    Case study research allows researchers to explore or test theories within the context of messy real-life situations
    A disadvantage of case study research is that it can be difficult to gain access to the particular company or group of companies that you want to study
    Another disadvantage is that the researcher has no control over the situation
    Case study research can be time consuming
    Critique of case study research
  • 15. There are three tasks in this stage that must be carried out for a successful project:
    Preparation for Data Collection,
    Distribution of the Questionnaire, and
    Conducting Interviews
    Conduct of the case study
  • 16. Yin (1994) identified six primary sources of evidence for case study research. The use of each of these might require different skills from the researcher. Not all sources are essential in every case study, but the importance of multiple sources of data to the reliability of the study is well established (Stake, 1995; Yin, 1994). The six sources identified by Yin (1994) are:
    archival records,
    direct observation,
    participant observation, and
    physical artifacts.
    Preparation for Data Collection,
  • 17. Three principles of data collection for case studies:
    Use multiple sources of data
    Create a case study database
    Maintain a chain of evidence
    The rationale for using multiple sources of data is the triangulation of evidence. Triangulation increases the reliability of the data and the process of gathering it. In the context of data collection, triangulation serves to corroborate the data gathered from other sources. The cost of using multiple sources and the investigator's ability to carry out the task, should be taken into account prior to deciding on the use of this technique.
    Preparation for Data Collection……Cont’d
  • 18. Data analysis consists of examining, categorizing, tabulating, or otherwise recombining the evidence to address the initial propositions of a study" (Yin, 1994). The analysis of case study is one of the least developed aspects of the case study methodology. The researcher needs to rely on
    experience and
    the literature to present the evidence in various ways, using various interpretations. This becomes necessary because statistical analysis is not necessarily used in all case studies. This case study employs a series of statistical tests to help in the presentation of the data to the reader
    Analyze the Case Study
  • 19. Yin (1994) suggested the following analytic techniques:
    • pattern-matching:Trochim (1989) considered pattern-matching as one of the most desirable strategies for analysis. This technique compares an empirically based pattern with a predicted one. If the patterns match, the internal reliability of the study is enhanced. The actual comparison between the predicted and actual pattern might not have any quantitative criteria. The discretion of the researcher is therefore required for interpretations.
    • 20. explanation-building:Explanation-building is an iterative process that begins with a theoretical statement, refines it, revises the proposition, and repeating this process from the beginning
    • 21. time-series analysis:Time-series analysis is a well-known technique in experimental and quasi-experimental analysis. It is possible that a single dependent or independent variable could make this simpler than pattern-matching, but sometimes there are multiple changes in a variable, making starting and ending points unclear
    Analyze the Case Study
  • 22. The reporting aspect of a case study is perhaps most important from the user perspective. It is the contact point between the user and the researcher. A well designed research project that is not well explained to the reader, will cause the research report to fall into disuse. In this section, the researcher must refrain from technical jargon and resort to clear explanations. Those explanations are necessary to help the user understand the implications of the findings
    Develop Conclusions, Recommendations, and Implications
  • 23. 18
    Thank You