The App Store And The Future Of Mobile Applications William Volk CEO, MyNuMo 1980 2008

Mobile Before The App Store VEGETA! What does the scouter say is the cost of launching a BREW app on Verizon?

VEGETA!

What does the scouter say is the cost of launching a BREW app on Verizon?

IT’S OVER

WHAT?! NINE THOUSAND?! Well, closer to $30,000 to be honest. … not including the dev and porting costs. … and all the user sees is a line of text. … and your title gets pulled in a matter of weeks if it doesn’t start selling well.

Well, closer to $30,000 to be honest.

… not including the dev and porting costs.

… and all the user sees is a line of text.

… and your title gets pulled in a matter of weeks if it doesn’t start selling well.

So, how do you REALLY feel about Mobile Development Systems

Written in 1990 …. … and it runs on PC, Mac, DS, Unix, Symbian (even the iPhone, well … almost)

… and it runs on PC, Mac, DS, Unix, Symbian

(even the iPhone, well … almost)

The Writing Was On The Wall Danger Sidekick Mobile Game Town DoCoMo imode (HTML-Lite)

Danger Sidekick

Mobile Game Town

DoCoMo imode (HTML-Lite)

iTunes and the App Store SHOW ME THE MONEY! $4000 A DAY

SHOW ME THE MONEY!

$4000 A DAY

iTunes and the App Store The Long Tail of App Publishing

The Long Tail of App Publishing

iTunes and the App Store The Long Tail of App Publishing (2)

The Long Tail of App Publishing (2)

And Our Experience?

Can you say something bad about the App Store?

Apple is a little overwelmed I think we need a bigger boat

I think we need a bigger boat

iTunes Killed The Web App Star? We love web apps 3G Launch Discovery User Experience Confusion What to do?

We love web apps

3G Launch

Discovery

User Experience

Confusion

What to do?

GOOGLE ANDROID? IT’S THE EXPERIENCE

IT’S THE EXPERIENCE

Conclusions So what about mobile web apps? Discovery - Has to be a way of discovering apps. Stability - Apps have to work. Features - Even something as basic as sound would have made a difference for iPhone web apps. Champions? Nokia? Google? Apple? This presentation is at: http://public.me.com/william_volk

So what about mobile web apps?

Discovery - Has to be a way of discovering apps.

Stability - Apps have to work.

Features - Even something as basic as sound would have made a difference for iPhone web apps.

Champions? Nokia? Google? Apple?

This presentation is at: http://public.me.com/william_volk