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Devcon 5 html vs native
 

Devcon 5 html vs native

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Presentation on the choice between Native and HTML5 for mobile apps given at DevCon5 on 7/27/2011

Presentation on the choice between Native and HTML5 for mobile apps given at DevCon5 on 7/27/2011

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  • On August 22, 1851, the America raced against 15 yachts of the Royal Yacht Squadron in the Club's annual 53-nautical-mile (98 km) regatta around the Isle of Wight . America won, finishing 8 minutes ahead of the closest yacht. Apocryphally, Queen Victoria , who was watching at the finish line, asked who was second; the famous answer being: "Ah, Your Majesty, there is no second."

Devcon 5 html vs native Devcon 5 html vs native Presentation Transcript

  • Device Specific vs. Browser Development (A Business and Marketing Perspective) William Volk, CCO, PlayScreen LLC Business, Marketing and Development Aspects.
  • The iPhone, HTML5 and I …
    • For a year, only web apps.
    • Two of our apps (iAquarium and Keno) among the most popular in daily users.
    • Apple still maintains the portal: http://www.apple.com/webapps/
  • The Good, The Bad, and The Ugly
    • Decent Traffic.
    • High eCPM ($4 to $13).
    • Apps ran surprisingly well.
    • Hard to monetize.
    • Audio was impossible.
    • Traffic fell after native apps.
    • It helped us with Apple.
  • Apple’s App Store
    • iTunes: An accepted unified billing solution.
    • On-Device and side loading purchases.
    • AT&T (etc.) relinquishes control of app sales.
    • Low friction for publishers and consumers.
    • The Result?
    • Average user will download 83 apps in 2011, >15 Billion downloads, >400,000 apps
    • Model yet to be replicated by any other handset manufacturer*
    • * … as effectively.
  • Native Apps Advantages
    • Discovery.
    • Performance.
    • Revenue.
    • IP Value.
  • HTML5 Apps Advantages
    • Cost.
    • Portability.
    • Rapid Updates.
    • Future Proof.
    • We need ‘encapsulated’ web apps.
  • Hybrid Approach
    • HTML->Native
      • PhoneGap, Appcelerator Titanium.
    • Portability.
    • Rapid Updates.
    • Future Proof.
    • Easier to Prototype.
  • Even if you go ‘native’
    • Use HTML for rapid update.
    • Prototype.
    • Marketing Tests.
  • Facebook, 25m iPads and HTML5
    • "Ah, Your Majesty, there is no second."
  • Facebook, 25m iPads and HTML5
    • Flash or HTML5?
    • Issues (it’s that audio thing again).
    • FOLLOW THE MONEY: Zynga buys Dextrose.
    • Our AAA big title ….
    • Will Google Plus Get Apps?
    • Oh yeah, the WebOS thing.
  • Facebook, 25m iPads and HTML5
    • Facebook is about to launch a mobile platform aimed squarely at working on the iPhone (and iPad), it will be entirely HTML5-based and work in Safari.
  • Conclusions
    • Eventually encapsulated web-apps …
    • What Nokia should have done.
    • It’s going to be a mad mad multi-platform world.
    • ChromeTops, Quake and other interesting things.
  • We’re Hiring!
    • Programmers, Producers and Artists
    • Florence Oregon Studio