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Deploying Your iPhone Applications, Lessons from the Trenches

by on Oct 11, 2009

  • 2,614 views

Fifty Million iPhone and iPod touches, Two Billion Downloads ... the iPhone App store looks great. The harsh reality that there are over 75,000 applications competing in this market. The sad truth? ...

Fifty Million iPhone and iPod touches, Two Billion Downloads ... the iPhone App store looks great. The harsh reality that there are over 75,000 applications competing in this market. The sad truth? Most paid apps will lose money. With fifteen of our own apps in the store, four of which have been featured by Apple, we have learned a good deal about the App Store and how to market your app successfully to the iPhone and iPod touch user. Success begins at the start, with a clear understanding of what works on the iPhone and what it takes to get Apple to notice your App. I'll share the stories of success and failure from our and other's efforts.

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12 of 2 previous next

  • bikingbill PlayScreen at PlayScreen I believe that dual launches on Facebook and iPhone may make sense for some products. 4 years ago
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  • conort conort Great thanks for the presentation. The figures for 'The Dream' are often discussed but figures for the reality are hard to come by. Some transparency of historical data would be great for someone looking at investing in developing a serious application.
    Obviously getting in the top 100 or being picked up by apple will boost sales but what other strategies are there to promote a decent product that you suspect there is demand for?
    4 years ago
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Deploying Your iPhone Applications, Lessons from the Trenches Deploying Your iPhone Applications, Lessons from the Trenches Presentation Transcript