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Apple's App Store - The Perfect Storm

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    Apple's App Store - The Perfect Storm - Presentation Transcript

    1. Apple’s App Store
      • iTunes: An accepted unified billing solution.
      • On-Device and side loading purchases.
      • AT&T (etc.) relinquishes control of app sales.
      • Low friction for publishers and consumers.
      • The Result?
      • 74% of iPhone users download apps (48% other Smartphones, 12% all phones). >1 Billion downloads, >60,000 apps
      • Model yet to be replicated by any other handset manufacturer.

    + PlayScreenPlayScreen, 2 months ago

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    Single Slide on why the App Store succeeded.

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