Your SlideShare is downloading. ×
0
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Future Business Models using Virtual Simulation and Augmentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Future Business Models using Virtual Simulation and Augmentation

577

Published on

Changes in social, economic and technologies will impact way business is conducted in future. This presentation was presented during the 2011/4th IEEE conference on Utility and Cloud Computing

Changes in social, economic and technologies will impact way business is conducted in future. This presentation was presented during the 2011/4th IEEE conference on Utility and Cloud Computing

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
577
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING Biju Shoolapani Principal Architect, Cognizant Let your light shine @bijushoolapani
  • 2. User Experience Cost Reduction Cost Reduction User Experience Major Driver Retail Important Banking User experience becomes a Cost reduction becomes a major major driver for retail, while cost driver for banks, reduction is still while user experience is still important. important.2 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 3. A connected user experience integrating content, service, and distribution media is becoming the de-facto standard for delivering business services.3 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 4. 4 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 5. Credits to - Nova Spivack - www.mindingtheplanet.com5 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 6. Evolution of the web will force businesses to shift from right to left in the adoption bell curve6 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 7. The Physical & Virtual Futuristic Level 4 (Future State) : Intelligent Bots, NUI Worlds Co-exist Adoption Maturity Level 3 (Scale Out) : Open Web Technology Emerging Mobile Apps + WOABusiness Business Models Standard Apps, Initial Adoption of NUI + 3D Web Channel Integration Level 2 (Optimize) : Enterprise Web2 + SOA (Web, Mobile, Social) Aggregator Apps, Engaging GUI Brick-and-Mortar, Rich Internet Level 1 (Silo) : Standalone Apps Click-and-Mortar Applications Level 1 – Laggards Level 3 – Early Majority Level 2 – Late Majority Level 4 – Early Adopters/Innovators7 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 8. Level 1 – Laggards Level 3 – Early Majority Level 2 – Late Majority Level 4 – Early Adopters/Innovators8 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 9. Virtual retail store in 3D - Uses gestures to navigate along the store - Stream real time data from social networks - User interaction using hand tracking - Integration to a virtual mirror to try on apparels etc - Integration to ecommerce Converting any wall into a retail store - Projection of an image to any wall becomes the retail rack - Voice activated commands to navigate thru products - Mobile based checkout and feedback Virtual banking scenario - Tying banking site to virtual worlds for customer service - Virtual agent providing assistance to customer - Intelligent routing of customers9 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 10. Touch Gesture Voice Others P Augmented Interfaces S E L U Virtual Simulation C U G Business Services R I I N T S IT Infrastructure Y Social Domain PAAS Others Cloud10 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 11. To succeed in the market and meet business objectives, banking and retail industries have to operate at Level 3 of the maturity model, which involves leveraging Web Oriented Architecture and Connected User Experience (Cloud, Social, Devices). Investments into Augmented Interfaces and Virtual Simulation is required to prepare businesses to face the newer challenges by providing richer user experiences, while keeping the cost down..11 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING
  • 12. Biju Shoolapani Principal Architect, Cognizant @bijushoolapani2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

×