Future Business Models using Virtual Simulation and Augmentation

2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING Biju Shoolapani Principal Architect, Cognizant Let your light shine @bijushoolapani

User Experience Cost Reduction Cost Reduction User Experience Major Driver Retail Important Banking User experience becomes a Cost reduction becomes a major major driver for retail, while cost driver for banks, reduction is still while user experience is still important. important.2 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

A connected user experience integrating content, service, and distribution media is becoming the de-facto standard for delivering business services.3 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

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Credits to - Nova Spivack - www.mindingtheplanet.com5 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Evolution of the web will force businesses to shift from right to left in the adoption bell curve6 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

The Physical & Virtual Futuristic Level 4 (Future State) : Intelligent Bots, NUI Worlds Co-exist Adoption Maturity Level 3 (Scale Out) : Open Web Technology Emerging Mobile Apps + WOABusiness Business Models Standard Apps, Initial Adoption of NUI + 3D Web Channel Integration Level 2 (Optimize) : Enterprise Web2 + SOA (Web, Mobile, Social) Aggregator Apps, Engaging GUI Brick-and-Mortar, Rich Internet Level 1 (Silo) : Standalone Apps Click-and-Mortar Applications Level 1 – Laggards Level 3 – Early Majority Level 2 – Late Majority Level 4 – Early Adopters/Innovators7 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Level 1 – Laggards Level 3 – Early Majority Level 2 – Late Majority Level 4 – Early Adopters/Innovators8 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Virtual retail store in 3D - Uses gestures to navigate along the store - Stream real time data from social networks - User interaction using hand tracking - Integration to a virtual mirror to try on apparels etc - Integration to ecommerce Converting any wall into a retail store - Projection of an image to any wall becomes the retail rack - Voice activated commands to navigate thru products - Mobile based checkout and feedback Virtual banking scenario - Tying banking site to virtual worlds for customer service - Virtual agent providing assistance to customer - Intelligent routing of customers9 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Touch Gesture Voice Others P Augmented Interfaces S E L U Virtual Simulation C U G Business Services R I I N T S IT Infrastructure Y Social Domain PAAS Others Cloud10 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

To succeed in the market and meet business objectives, banking and retail industries have to operate at Level 3 of the maturity model, which involves leveraging Web Oriented Architecture and Connected User Experience (Cloud, Social, Devices). Investments into Augmented Interfaces and Virtual Simulation is required to prepare businesses to face the newer challenges by providing richer user experiences, while keeping the cost down..11 2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Biju Shoolapani Principal Architect, Cognizant @bijushoolapani2011/4th IEEEINTERNATIONAL CONFERENCE ON UTILITY AND CLOUD COMPUTING

Future Business Models using Virtual Simulation and Augmentation

by Biju Shoolapani

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