Bootstrap Your Online Community by Bijoy Goswami & Jon Lebkowsky Community Strategists

Brief History of Community Online Bulletin board systems - dialup, UUNET, email, etc. The well ('85) - Jon in 1989 - wanted to join earlier, but costs were long-distance Intentional community: in person + online 6degrees: '90s - 2000 Ryze (adrian): digital photos were key to ryze taking off (business network) Tribe: Mark Pincus Friendster: Jonathan Abrams: we can pick up chicks! Flickr: great case study that gave people SOMETHING TO DO, other than just connecting Linkedin: Business Persona, Recruiting/jobs facebook: your life online

Bulletin board systems - dialup, UUNET, email, etc.

The well ('85) - Jon in 1989 - wanted to join earlier, but costs were long-distance

Intentional community: in person + online

6degrees: '90s - 2000

Ryze (adrian): digital photos were key to ryze taking off (business network)

Tribe: Mark Pincus

Friendster: Jonathan Abrams: we can pick up chicks!

Flickr: great case study that gave people SOMETHING TO DO, other than just connecting

Linkedin: Business Persona, Recruiting/jobs

facebook: your life online

Network vs. Community?

Levels of Engagement Participant Contributor Collaborator Lurker Conversationalist Host What’s the value exchange for each of your member types? Reader Commentator Blogger

Participant

Contributor

Collaborator

Lurker

Conversationalist

Host

Reader

Commentator

Blogger

Governance: Find Your Unique Balance Democracy Dictatorship

MRE Model (MREmap.com) Drivers Values Communication Style Relationships Knowledge Orientation Personality emerges from our location on the MRE Triangle

Drivers

Values

Communication Style

Relationships

Knowledge Orientation

Your Community has a Core Purpose (M, R or E) Where on the MRE map? The Well Facebook MySpace Linkedin Digg MoveOn Linux Apache Flickr Wikipedia Amazon ebay Bootstrap Austin nytimes E M R Knowledge- sharing Hangout/ Relationship Action- oriented

Laws of Networks sarnoff : one-to-many Users interact with site/creator metcalfe / reed : many-to-many Users interact with each other What’s your network paradigm?

sarnoff : one-to-many

Users interact with site/creator

metcalfe / reed : many-to-many

Users interact with each other

What’s your network paradigm?

Conversations happen in ALL communities Sarnoff: amazon, wiki, Metcalfe: ebay Reed: Flickr How do you facilitate conversations?

Sarnoff: amazon, wiki,

Metcalfe: ebay

Reed: Flickr

How do you facilitate conversations?

What is the Bootstrap? Right Action Right Time rebootstrap ideation product (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself Bootstrap Austin

Bootstrap your Community DEMO MRE skew: major/minor protocols: unique terms, evolve over time, rules SELL participants/contributors v. customers ($$$) transactions, advertizing, owner BUILD Bootstrap infrastructure

DEMO

MRE skew: major/minor

protocols: unique terms, evolve over time, rules

SELL

participants/contributors v. customers ($$$)

transactions, advertizing, owner

BUILD

Bootstrap infrastructure

Bootfrastructure M/Apps (you!) global private BootProfile identity friends BootCommunity roles groups Conversations Expertise

M/Apps (you!)

global

private

BootProfile

identity

friends

BootCommunity

roles

groups

Conversations

Expertise

Sources Full List (http://budurl.com/qnk7) Here Comes Everybody (bargains) Starfish/Spider (governance) Wikinomics (Linux, Wikipedia, Apache, etc.) Cluetrain Manifesto (Conversations)

Full List (http://budurl.com/qnk7)

Here Comes Everybody (bargains)

Starfish/Spider (governance)

Wikinomics (Linux, Wikipedia, Apache, etc.)

Cluetrain Manifesto (Conversations)

Bijoy Gokowsky, [email_address] www.bijoygoswami.com Jon Lebswami, [email_address] www.weblogsky.com