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Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
Bootstrap Your Online Community  11 08 2008
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Bootstrap Your Online Community 11 08 2008

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Jon Lebkowsky and I discuss the Bootstrap Community Model.

Jon Lebkowsky and I discuss the Bootstrap Community Model.

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  • Transcript

    • 1. Bootstrap Your Online Community by Bijoy Goswami & Jon Lebkowsky Community Strategists
    • 2. Brief History of Community Online <ul><li>Bulletin board systems - dialup, UUNET, email, etc. </li></ul><ul><li>The well ('85) - Jon in 1989 - wanted to join earlier, but costs were long-distance </li></ul><ul><li>Intentional community: in person + online </li></ul><ul><li>6degrees: '90s - 2000 </li></ul><ul><li>Ryze (adrian): digital photos were key to ryze taking off (business network) </li></ul><ul><li>Tribe: Mark Pincus </li></ul><ul><li>Friendster: Jonathan Abrams: we can pick up chicks! </li></ul><ul><li>Flickr: great case study that gave people SOMETHING TO DO, other than just connecting </li></ul><ul><li>Linkedin: Business Persona, Recruiting/jobs </li></ul><ul><li>facebook: your life online </li></ul>
    • 3. Network vs. Community?
    • 4. Levels of Engagement <ul><li>Participant </li></ul><ul><li>Contributor </li></ul><ul><li>Collaborator </li></ul><ul><li>Lurker </li></ul><ul><li>Conversationalist </li></ul><ul><li>Host </li></ul>What’s the value exchange for each of your member types? <ul><li>Reader </li></ul><ul><li>Commentator </li></ul><ul><li>Blogger </li></ul>
    • 5. Governance: Find Your Unique Balance Democracy Dictatorship
    • 6. MRE Model (MREmap.com) <ul><li>Drivers </li></ul><ul><li>Values </li></ul><ul><li>Communication Style </li></ul><ul><li>Relationships </li></ul><ul><li>Knowledge Orientation </li></ul>Personality emerges from our location on the MRE Triangle
    • 7. Your Community has a Core Purpose (M, R or E) Where on the MRE map? The Well Facebook MySpace Linkedin Digg MoveOn Linux Apache Flickr Wikipedia Amazon ebay Bootstrap Austin nytimes E M R Knowledge- sharing Hangout/ Relationship Action- oriented
    • 8. Laws of Networks <ul><li>sarnoff : one-to-many </li></ul><ul><ul><li>Users interact with site/creator </li></ul></ul><ul><li>metcalfe / reed : many-to-many </li></ul><ul><ul><li>Users interact with each other </li></ul></ul><ul><li>What’s your network paradigm? </li></ul>
    • 9. Conversations happen in ALL communities <ul><li>Sarnoff: amazon, wiki, </li></ul><ul><li>Metcalfe: ebay </li></ul><ul><li>Reed: Flickr </li></ul><ul><li>How do you facilitate conversations? </li></ul>
    • 10. What is the Bootstrap? Right Action Right Time rebootstrap ideation product (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself Bootstrap Austin
    • 11. Bootstrap your Community <ul><li>DEMO </li></ul><ul><ul><li>MRE skew: major/minor </li></ul></ul><ul><ul><li>protocols: unique terms, evolve over time, rules </li></ul></ul><ul><li>SELL </li></ul><ul><ul><li>participants/contributors v. customers ($$$) </li></ul></ul><ul><ul><li>transactions, advertizing, owner </li></ul></ul><ul><li>BUILD </li></ul><ul><ul><li>Bootstrap infrastructure </li></ul></ul>
    • 12. Bootfrastructure <ul><li>M/Apps (you!) </li></ul><ul><ul><li>global </li></ul></ul><ul><ul><li>private </li></ul></ul><ul><li>BootProfile </li></ul><ul><ul><li>identity </li></ul></ul><ul><ul><li>friends </li></ul></ul><ul><li>BootCommunity </li></ul><ul><ul><li>roles </li></ul></ul><ul><ul><li>groups </li></ul></ul><ul><ul><li>Conversations </li></ul></ul><ul><li>Expertise </li></ul>
    • 13. Sources <ul><li>Full List (http://budurl.com/qnk7) </li></ul><ul><ul><li>Here Comes Everybody (bargains) </li></ul></ul><ul><ul><li>Starfish/Spider (governance) </li></ul></ul><ul><ul><li>Wikinomics (Linux, Wikipedia, Apache, etc.) </li></ul></ul><ul><ul><li>Cluetrain Manifesto (Conversations) </li></ul></ul>
    • 14. Bijoy Gokowsky, [email_address] www.bijoygoswami.com Jon Lebswami, [email_address] www.weblogsky.com

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