Bootstrap Third Way of Entrepreneruship

What is Bootstrap? Third Way of Entrepreneurship Bijoy Goswami Founder, ……..……………. November 7, 2009

Bootstrap: Third Way b Cookie Cutter Funding Driven I. Three Entrepreneurship Paths Bootstrap!

Cookie Cutter/Craft/Lifestyle
Most Small Biz in US
Low barriers to entry
Make a copy of a proven Biz Model
Low innovation  low economic impact
I. Three Entrepreneurship Paths

Funding-Driven
Drives Innovation
Company is the product
Long-term economic value not the goal
Requires a thriving ecosystem of VCs (Silicon Valley)
1 in 10
Biz Model set up-front
Most-studied – business schools, etc.

Bootstrap: 3 rd Way
Best of both worlds
Founders’ Passions and Talents
Low-cost
Long-term, broad-based economic value
Long-lived ventures (Living Company)
Biz Model emerges from process
NOT technology-based
Least understood

Baron Munchhausen II. What is Bootstrap?

You: discover, know thyself) II. Bootstrap Map ( )

QUEST(ion): awaken, YES! II. Bootstrap Map

ideation: demo, use everything! II. Bootstrap Map

Vod: sell, constraint creates innovation II. Bootstrap Map

vod/prod: Iterate: failure = feedback II. Bootstrap Map a c n, r,s t! k b

II. Bootstrap Map vod/prod: Iterate: failure = feedback

Growth: scale the model
Systems
Infrastructure
Bring in the MBAs!
Investors
Founder transition
Mission – the QUEST(ion)
Culture – Corporate Energy
II. Bootstrap Map

Stage 6: rebootstrap Eiji Toyoda , Taiichi Ohno TPS :Right Process  Right Results II. Bootstrap Map

II. Bootstrap Map Right Action Right Time A fugue! rebootstrap ideation prod/serv/exp/ cause/community (demo) Use everything customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder you (discover) Know thyself QUEST(ion ) (awaken) Yes! inner journey U y

Bootstraps Companies are Built to Last SOUTHWEST

James Madison and the Constitution James Madison King George III The US is a Bootstrap! America 1.0 America 2.0 America 2.1

Bootstrappers live in the question And the Rockets' red glare, the Bombs bursting in air, Gave proof through the night that our flag was still there;
O! say does that star-spangled Banner yet wave,
O’er the Land of the free, and the home of the brave?
O! say can you see by the dawn’s early light, What so proudly we hailed at the twilight’s last gleaming, Whose broad stripes and bright stars through the perilous fight, O'er the ramparts we watch’d, were so gallantly streaming? The US QUEST(ion)

Resources: www.
bootstrapaustin.org/wiki – bootstrap map
youtube.com/bootstrapu – bootstrap bootcamp videos
clubenetwork.com – short interview clips with bijoy
thehumanfabric.com and MREmap.com – discover your core, find dance partners
budurl.com/punf – bootstrap book list
bootRap.com – podcasts
mysticcab.com – short bootstrap film

Connect
www.bijoygoswami.com
facebook.com/bijoy
@bijoy

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Bootstrap Third Way of Entrepreneruship

by Bijoy Goswami on Mar 09, 2009

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Bootstrap Third Way of Entrepreneruship — Presentation Transcript