What is Bootstrap? Third Way of Entrepreneurship Bijoy Goswami Founder, ……..……………. November 7, 2009
Bootstrap: Third Way b Cookie Cutter Funding  Driven I. Three Entrepreneurship Paths Bootstrap!
Cookie Cutter/Craft/Lifestyle <ul><li>Most Small Biz in US </li></ul><ul><li>Low barriers to entry </li></ul><ul><li>Make ...
Funding-Driven <ul><li>Drives Innovation  </li></ul><ul><li>Company is the product </li></ul><ul><li>Long-term economic va...
Bootstrap: 3 rd  Way <ul><li>Best of both worlds </li></ul><ul><li>Founders’ Passions and Talents </li></ul><ul><li>Low-co...
Baron Munchhausen II. What is Bootstrap?
You: discover, know thyself) II. Bootstrap Map ( )
QUEST(ion): awaken, YES! II. Bootstrap Map
ideation: demo, use everything!  II. Bootstrap Map
Vod: sell, constraint creates innovation II. Bootstrap Map
vod/prod: Iterate: failure = feedback II. Bootstrap Map a c n, r,s t! k b
II. Bootstrap Map vod/prod: Iterate: failure = feedback
Growth: scale the model <ul><li>Systems </li></ul><ul><li>Infrastructure </li></ul><ul><li>Bring in the MBAs! </li></ul><u...
Stage 6: rebootstrap  Eiji  Toyoda ,  Taiichi   Ohno TPS :Right Process    Right Results II. Bootstrap Map
II. Bootstrap Map Right Action Right Time A fugue! rebootstrap ideation prod/serv/exp/ cause/community (demo) Use  everyth...
Bootstraps Companies are Built to Last SOUTHWEST
James Madison and the Constitution James Madison King George III The US is a Bootstrap! America 1.0 America 2.0 America 2.1
Bootstrappers live in the question And the Rockets' red glare, the Bombs bursting in air, Gave proof through the night tha...
Resources: www. <ul><li>bootstrapaustin.org/wiki – bootstrap map  </li></ul><ul><li>youtube.com/bootstrapu – bootstrap boo...
Connect <ul><li>www.bijoygoswami.com </li></ul><ul><li>facebook.com/bijoy </li></ul><ul><li>@bijoy </li></ul>
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Bootstrap Third Way of Entrepreneruship

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What is Bootstrap?Distinct from cookie cutter and funding-driven entrepreneurship.

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  • The beauty of any model (and the yinyang is just another model), is that it can be used in whatever way a person sees fit. The notion that the motion is 'wrong' is therefore not applicable, just my particular interpretation of the symbol.
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  • Welcome!
  • Social capital
  • Model t: 1908-1927
  • Bootstrap Third Way of Entrepreneruship

    1. 1. What is Bootstrap? Third Way of Entrepreneurship Bijoy Goswami Founder, ……..……………. November 7, 2009
    2. 2. Bootstrap: Third Way b Cookie Cutter Funding Driven I. Three Entrepreneurship Paths Bootstrap!
    3. 3. Cookie Cutter/Craft/Lifestyle <ul><li>Most Small Biz in US </li></ul><ul><li>Low barriers to entry </li></ul><ul><li>Make a copy of a proven Biz Model </li></ul><ul><li>Low innovation  low economic impact </li></ul>I. Three Entrepreneurship Paths
    4. 4. Funding-Driven <ul><li>Drives Innovation </li></ul><ul><li>Company is the product </li></ul><ul><li>Long-term economic value not the goal </li></ul><ul><li>Requires a thriving ecosystem of VCs (Silicon Valley) </li></ul><ul><li>1 in 10 </li></ul><ul><li>Biz Model set up-front </li></ul><ul><li>Most-studied – business schools, etc. </li></ul>I. Three Entrepreneurship Paths
    5. 5. Bootstrap: 3 rd Way <ul><li>Best of both worlds </li></ul><ul><li>Founders’ Passions and Talents </li></ul><ul><li>Low-cost </li></ul><ul><li>Long-term, broad-based economic value </li></ul><ul><li>Long-lived ventures (Living Company) </li></ul><ul><li>Biz Model emerges from process </li></ul><ul><li>NOT technology-based </li></ul><ul><li>Least understood </li></ul>I. Three Entrepreneurship Paths
    6. 6. Baron Munchhausen II. What is Bootstrap?
    7. 7. You: discover, know thyself) II. Bootstrap Map ( )
    8. 8. QUEST(ion): awaken, YES! II. Bootstrap Map
    9. 9. ideation: demo, use everything! II. Bootstrap Map
    10. 10. Vod: sell, constraint creates innovation II. Bootstrap Map
    11. 11. vod/prod: Iterate: failure = feedback II. Bootstrap Map a c n, r,s t! k b
    12. 12. II. Bootstrap Map vod/prod: Iterate: failure = feedback
    13. 13. Growth: scale the model <ul><li>Systems </li></ul><ul><li>Infrastructure </li></ul><ul><li>Bring in the MBAs! </li></ul><ul><li>Investors </li></ul><ul><li>Founder transition </li></ul><ul><li>Mission – the QUEST(ion) </li></ul><ul><li>Culture – Corporate Energy </li></ul>II. Bootstrap Map
    14. 14. Stage 6: rebootstrap Eiji Toyoda , Taiichi Ohno TPS :Right Process  Right Results II. Bootstrap Map
    15. 15. II. Bootstrap Map Right Action Right Time A fugue! rebootstrap ideation prod/serv/exp/ cause/community (demo) Use everything customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder you (discover) Know thyself QUEST(ion ) (awaken) Yes! inner journey U y
    16. 16. Bootstraps Companies are Built to Last SOUTHWEST
    17. 17. James Madison and the Constitution James Madison King George III The US is a Bootstrap! America 1.0 America 2.0 America 2.1
    18. 18. Bootstrappers live in the question And the Rockets' red glare, the Bombs bursting in air, Gave proof through the night that our flag was still there; <ul><ul><li>O! say does that star-spangled Banner yet wave, </li></ul></ul><ul><ul><li>O’er the Land of the free, and the home of the brave? </li></ul></ul>O! say can you see by the dawn’s early light, What so proudly we hailed at the twilight’s last gleaming, Whose broad stripes and bright stars through the perilous fight, O'er the ramparts we watch’d, were so gallantly streaming? The US QUEST(ion)
    19. 19. Resources: www. <ul><li>bootstrapaustin.org/wiki – bootstrap map </li></ul><ul><li>youtube.com/bootstrapu – bootstrap bootcamp videos </li></ul><ul><li>clubenetwork.com – short interview clips with bijoy </li></ul><ul><li>thehumanfabric.com and MREmap.com – discover your core, find dance partners </li></ul><ul><li>budurl.com/punf – bootstrap book list </li></ul><ul><li>bootRap.com – podcasts </li></ul><ul><li>mysticcab.com – short bootstrap film </li></ul>
    20. 20. Connect <ul><li>www.bijoygoswami.com </li></ul><ul><li>facebook.com/bijoy </li></ul><ul><li>@bijoy </li></ul>

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