Austin Equation


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What makes Austin special and how does it work?

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  • Heather asks the question: What are the themes that have emerged across the set of our experiences together? Creative Class – individuals – educated, etc – WHO is in Austin matters, we need to stay the environment that attracts and retains them – for more than just economic reasons
  • Intentionality of Jostling - the jostling of many different professions and different types of people, all in a dense environment, is an essential spur to innovation, and innovation , in the long run, is what keeps cities vital and relevant - New Urbanism Bijoy - what is innovation – combination of unexpected things
  • What makes a city attractive? Richard Florida’s phrase - “Small, talent-attracting innovation centers”
  • Reminder of WHO is moving to Austin
  • Question for group: What are some examples?? Music … etc. etc. Scene maps (we can share this) – Film Scene, ACL, SXSW, Fusebox, etc. Entrepreneurial scene , Issue/Community leadership scene Do Slides – credit scene makers
  • Experience is one of the common threads across many of these most thriving scenes. Heather - So what makes Austin great, what makes our scenes different, unique? Highly experiential - what makes an experience? … brief details on Experiences
  • What are communities you are a part of? permeability
  • The perfect storm, the perfect moment – you have everything you need right now. All of the things that we are realizing is that we have what we need What question do I want to answer…. What a constraint does is sharpens the focus to see resources that are already there waiting for you to marshall them. Turbulence piece – the very constraint we are under is the very engine that will fuel us. The tourniquet is giving us the clarity of focus to see the resources that are already there.
  • Austin Equation

    1. 1. Austin Equation <ul><li>Experience + Community = Scene </li></ul><ul><li>By </li></ul><ul><li>Heather McKissick </li></ul><ul><li>Bijoy Goswami </li></ul>
    2. 2. Richard Florida
    3. 3. Jane Jacobs (1916 – 2006) The Death and Life of Great American Cities (1961) “ The great urbanist Jane Jacobs was among the first to identify cities’ diverse economic and social structures as the true engines of growth. . . . Jacobs argued that the jostling of many different professions and different types of people, all in a dense environment, is an essential spur to innovation – to the creation of things that are truly new. And innovation, in the long run, is what keeps cities vital and relevant.” Richard Florida
    4. 4. Combination of unexpected things are key determinants for an attractive area Coolness score (lifestyle, night life and cultural amenities, bustling street scene, talent-attractiveness, authenticity and uniqueness, (imaginative hedonism), bohemia, enlightened areas (beyond fun, part of a lifestyle), tolerance, population or visitors aged 22-29) – POV magazine – “Anticipation is more important than the actual consumption of experiences” – (Pines and Gilmore) Median house and rental value Diversity including Gay Index Technological advancement – hub for transformation Level of connectivity – point-to-point Talent Climate and environmental quality Recreational amenities (active and participatory) Business attractiveness and economic growth potential Commercial and cultural amenities Attractiveness index Population or visitor spread – 18 - 35 Per capita income change Futures Lab
    5. 6. <ul><ul><li>. . . and this: </li></ul></ul>
    6. 7. Cities’ Unique Ambition * <ul><li>Boston: be smart </li></ul><ul><li>Silicon Valley: be powerful </li></ul><ul><li>Berkeley: live well </li></ul><ul><li>NYC: be rich </li></ul><ul><li>LA: be famous </li></ul><ul><li>DC: be an insider </li></ul><ul><li>Austin? know/express/be yourself </li></ul>* Paul Graham
    7. 9. Austin Equation Keep Austin Weird, Live Music Cap, Open City, etc. The surface Experience + Community = Scene The work
    8. 10. I. What is an Experience? The Progression Of Economic Value Commodities © 1999 Strategic Horizons LLP * Pine and Gilmore Make Goods Stage Experiences Services Deliver Commoditization Commoditization Customization Customization Commoditization Customization Guide Transformations
    9. 13. Elements of Experience: Pledge, Turn, Prestige Tim League, Alamo Drafthouse
    10. 14. II. What is Community? <ul><li>It’s about something </li></ul><ul><li>It takes action </li></ul><ul><li>Its members are connected </li></ul><ul><li>It creates and communicates protocols </li></ul><ul><ul><li>Leadership </li></ul></ul><ul><ul><li>Behavior </li></ul></ul><ul><li>Social vs. Market Exchange </li></ul>Jon Lebkowsky & Bijoy Goswami
    11. 15. Austin Communities <ul><li>Leadership Austin </li></ul><ul><li>Bootstrap Austin </li></ul><ul><li>Social Media Club </li></ul><ul><li>RunTex </li></ul><ul><li>Alamo Drafthouse </li></ul><ul><li>… </li></ul><ul><li>and thousands more…! </li></ul>
    12. 16. III. Austin Scenes? <ul><li>Music </li></ul><ul><li>Entrepreneurship </li></ul><ul><li>Leadership </li></ul><ul><li>Social Innovation </li></ul><ul><li>Film </li></ul><ul><li>Fitness </li></ul><ul><li>Sustainability </li></ul><ul><li>Interactive </li></ul><ul><li>And more…! </li></ul>
    13. 17. Austin Music Scene Artists Education Support Media Festivals Organizations Austin Music Foundation Austin Music Commission Live Music Task Force ACC Save Austin Austin City Limits Venues ME Television Booking Agents Red River East Side SoCo 6 th St Long Center Artist Managers Fans UT The Chronicle Blogs Sound Check Girl Guitar SXSW The Year of Austin Music Promoters Auditorium Shores Texas Music Office Recording Studios Sound Engineers Rehearsal Studios Texas Commission On the Arts Publishers DO512 Radio Music Buyers Old Settlers Music Festival Promoters Bat Fest Reggae Fest SIMS Street Teams By Lisa Wood
    14. 18. Capital Idea Social Innovators Social Venture Ptnr Network Community Entrepreneur Foundation Austin Social Innovation Scene Social Velocity Net Impact Prof A Glimmer of Hope Lifeworks Ben & Jerry’s Do Good Deli Greenling Organic Dominican Joe Discover Hope Rockroom Wines mPower Labs Bootstrap Cause Social Business Group mPower Ventures People Fund Convio Blue Avocado Austin CarShare NetSquared Green Lights Silverton Foundation Net Impact Undergrad Net Impact UT MBA RGK Center IC2 UT Bridging Disciplines SI Course Leadership Austin Austin Community Foundation ACC Center for Non-profits Austin EcoNetwork RISE Austin SXSW Dell SI Competition AMD 50x15 Mobile loaves & Fishes MEP By Martin Montero
    15. 19. How do you “Make a Scene?” (Experience + Community = Scene) <ul><li>Experience : notice what you experience, and what experiences you create </li></ul><ul><li>Community : deepen your own communities and reach out to others. Explore in a new way. </li></ul><ul><li>Scene : </li></ul><ul><ul><li>Expand your commitment from community to scene. Commit to the bigger picture. </li></ul></ul><ul><ul><li>Be intentional about scene-mentality. Collaborate with others. </li></ul></ul><ul><ul><li>Take personal responsibility. If not now, if not you … </li></ul></ul>
    16. 20. The Perfect Storm? <ul><ul><ul><li>Austin is succeeding in spite of the odds. </li></ul></ul></ul><ul><ul><ul><li>But we must be good stewards of the scenes. </li></ul></ul></ul><ul><ul><ul><li>The very constraint we are under is the engine that will fuel us. </li></ul></ul></ul><ul><ul><ul><li>The time is now. </li></ul></ul></ul>
    17. 21. City of Scenes Where next for Austin?
    18. 22. Join us! <ul><li> </li></ul><ul><li>@ atxequation </li></ul>