Leveraging The Web

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How can a business leverage the web? What can you do with your company web site? How can you measure the effectiveness of your web site? These are some of the questions that will be answered here.

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Leveraging The Web

  1. 1. Leveraging the Web A presentation by Reach1to1 Technologies (P) Ltd. Presenter: Ashutosh Bijoor Email: bijoor@reach1to1.com Phone: 98201-94408 7th August, 2007 Date:
  2. 2. Web Site Strategy Target Audience ● Business Objectives ● Design Requirements ● Content Management ● Site Promotion ● Performance Measurement ● Site Examples ● Questions & Answers ●
  3. 3. Target Audience General public ● Visitors with service-able requirements ● Visitors with current requirements ● Current customers ● Share holders and investors ● Current Employees ● Prospective Employees ● Competitors ●
  4. 4. Business Objectives General Public ● Establish corporate identity – Position the company and its services –
  5. 5. Business Objectives Visitors with service-able requirements ● Establish corporate identity – Position the company and its services – Identify possible services – Establish credibility to deliver solutions –
  6. 6. Business Objectives Visitors with current requirements ● Establish corporate identity – Position the company and its services – Identify possible services – Establish credibility to deliver solutions – Identify specific requirements – Establish specific solution –
  7. 7. Business Objectives Current Customers ● Establish corporate identity – Position the company and its services – Identify possible services – Establish credibility to deliver solutions – Identify new requirements – Establish new solutions – Online services (order tracking, support) –
  8. 8. Business Objectives Share-holders and investors ● Establish corporate identity – Position the company and its services – Establish financial stability and performance – Project business growth potential –
  9. 9. Business Objectives Current Employees ● Establish corporate identity – Position the company and its services – Establish financial stability and performance – Project business growth potential – Update about news and events – Educate about products and services –
  10. 10. Business Objectives Prospective Employees ● Establish corporate identity – Position the company and its services – Establish financial stability and performance – Project business growth potential – Show career opportunities – Provide mechanism to apply online –
  11. 11. Business Objectives Competitors ● Establish corporate identity – Position the company and its services – Attract skilled personnel from competitors – Establish position of leadership in chosen – areas Role model to follow for best practices –
  12. 12. General Design Requirements Simple, elegant design ● Fast loading pages ● Easy navigation structure ● Direct search facility ● Layered information ● Continuously updated ●
  13. 13. Content Management Web site is not a one-time project ● Update regularly to maintain position of ● leadership Updates should be done by internal staff, ● without requiring web design skills Let everyone contribute, moderated by an ● editorial team Create an internal process for content ● management as an extension of current responsibilities
  14. 14. Site Promotion Where do we get visitors from? ● Search Engines – Online Marketing – Corporate communications (emails, letters) – Events – Press coverage –
  15. 15. Site Promotion Search Engine Ranking ● Depends on content – Frequency and relevancy of content – Specific reference to terms that visitors are – looking for Site uses search-engine friendly hyper-text – tags RSS Compatible – provides pre-indexed site – and page-wise information
  16. 16. Site Promotion Online Marketing ● Email newsletter – Cross links with other web sites – Online advertising – Articles on other sites –
  17. 17. Site Promotion Corporate Communications ● Every employee, customer, supplier and – partner is a referral point They need to know about your web site – Email signature to contain link to web site – Letter heads and visiting cards – Company brochures –
  18. 18. Site Promotion Events ● Exhibitions and forums – Web site kiosks – Sponsorships – Technical and Industry Seminars –
  19. 19. Site Promotion Press Coverage ● Online press releases – Interviews – News articles – Magazine features – Advertisements –
  20. 20. Performance Measurement Site objectives to be measured by ● performance metrics Number of visitors – Number of subscribers – Number of leads generated – Number of updates – Page-wise statistics – Navigation path statistics – Search engine keywords – Reference site from which links received –
  21. 21. Example – Products APW President Systems Ltd ● Manufacturer of Technology Products – Market Leader in Enclosure systems – Initial content and design by Reach1to1 – Web site managed by in-house team with – assistance from Reach1to1 High level of employee participation – Regular updates –
  22. 22. Example – Products
  23. 23. Example – Products
  24. 24. Example – Products
  25. 25. Example – Products
  26. 26. Example – Products
  27. 27. Example – Services Epitome Global Services Ltd. ● KPO Services for Asset Management Industry – Established by reputed businessmen – Web site used as primary sales tool – Initial design provided by Reach1to1 – Web site managed by in-house team with – assistance from Reach1to1 High level of employee participation – Regular updates –
  28. 28. Example – Services
  29. 29. Example – Services
  30. 30. Example – Services
  31. 31. Example – Services
  32. 32. Example – Services
  33. 33. Questions to Answer Whom do we want to target? ● What do we want to achieve? ● What information is currently available? ● Who can participate in the project? ● What is the time line? ● What is the budget? ● What do we do next? ●
  34. 34. More information at http://www.reach1to1.com Thank You! Presenter: Ashutosh Bijoor Email: bijoor@reach1to1.com Phone: 98201-94408 7th August, 2007 Date:

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