Product Management For Brainmates

OMFG! thoughts on product management Some from alan jones alan@pollenizer.com

Who is this Alan Jones? Not the Alan Jones some of you already know Career in journalism and PR Web product manager since 1995 Google “bigyahu” for more info

Product management is communication

Product management is translation Development A product is the tiny overlap between the needs of a business, the aspirations of its development team and the Customer Business unsatisﬁed desires of the customer

Product development needs Business requirements reformulated as interesting challenges, puzzles, problems This is the crew of the Starship Enterprise...

Business needs Clarity on resources, timeframes, worst-case as well as best-case Accountability Dashboard-level reporting Technical issues reformulated as business issues

Don’t forget the external audiences Customers Investors Partners Media

Be top level, with detailed subﬂoor You’re in this position so they can count on your top-level summary They don’t want detail unless they ask for it You better have up-to-date detail in case they ask for it Respond with conviction, not with data

How to be a top level guy Set the time, place, agenda Don’t take notes, ask for someone else’s Leading the conversation means having an opinion Delegate effectively

How to delegate like a top level guy Deﬁne the start point, direction and deliverables in detail Leave the outcome and the process undeﬁned Don’t check back unless you’re invited Support the outcome 100% of the time

The process

Agile process to win “Engineers design for themselves. Marketers write requirement tomes. Customers don’t know what they need.” David Tarber

Build use case to win User is not always the customer Customer buys it User uses it

Focus to win Feature-comparison is dead Fewer features Fewer options/preferences Fewer people and corporate structure Fewer meetings and abstractions Fewer promises

Credits Photos http://www.flickr.com/photos/eamon/509019535/ http://www.flickr.com/photos/assbach/337449769 http://www.flickr.com/photos/pillowhead_designs/2285627205/ http://www.flickr.com/photos/7364897@N02/2334953234/ http://www.flickr.com/photos/jameslines/2542260350/sizes/l/ http://www.flickr.com/photos/mydogtag/3476679277/ http://www.flickr.com/photos/cote/248669633/ http://www.flickr.com/photos/ihtatho/627226315/ More about me: http://www.bigyahu.com http://www.pollenizer.com/content/alan-jones

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Product Management For Brainmates

by alan jones on May 14, 2009

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Product Management For Brainmates — Presentation Transcript