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Placebo, The Wonder Drug?
 

Placebo, The Wonder Drug?

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In this http://interestingsouth.com co-presentation with Miles Campbell of tta.edu.au we propose that it's time consumers signed a consent form that gives their doctors permission to prescribe ...

In this http://interestingsouth.com co-presentation with Miles Campbell of tta.edu.au we propose that it's time consumers signed a consent form that gives their doctors permission to prescribe placebos when the doctor thinks it's the best course of treatment.

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  • A kiss to make it feel better, homeopathy, echinacea, cough syrup, religion

Placebo, The Wonder Drug? Placebo, The Wonder Drug? Presentation Transcript

  • Placebos, wonder drugs? Miles Campbell and Alan Jones
  • Background: pub night
  • Imagine a wonder drug... • Placebo: a substance or procedure that has no known specific activity for the condition being treated. • Pills, creams, inhalants, injections, ultrasound, sham surgery, acupuncture... even the practitioner • Effectiveness as high as 90% of trial participants
  • Common household placebos
  • Why such a bad rep? • Drug testing assumes placebos are a baseline • But they do have an effect • 75% of the effect of anti-depression meds may be due to placebo effect* Kirsch, I. Sapirstein, G. (1998) Listening to Prozac but hearing placebo: A meta-analysis of antidepressant medication.
  • Nocebos
  • Designing the best placebos Low expectancy strength, discount price Low expectancy strength, full price High expectancy strength, discount price High expectancy strength, full price
  • Designing the best placebos 11 10.1 9 7.4 7 5.8 4.2 4 2 0 Low expectancy strength, discount price Low expectancy strength, full price High expectancy strength, discount price High expectancy strength, full price
  • New AMA* guidelines * American Medical Association
  • New AMA* guidelines * American Medical Association ell, ye s! H
  • Placebo consent form
  • Placebo consent form
  • More info • Draft placebo consent form: • http://tinyurl.com/placeboconsent • Research and articles we’ve used: • http://tinyurl.com/placeboresources • These slides: • http://www.slideshare.net/bigyahu • Photo credits: • Why such a bad rep? - Selva • Nocebo - Akácio S.