Majoran Distillery pitch workshop aug 2013

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Slides accompanying a two day pitch workshop for startup founders at Adelaide's Majoran Distillery incubator.

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Majoran Distillery pitch workshop aug 2013

  1. 1. Startup pitch workshop Majoran Distillery 2013
  2. 2. Who am I?
  3. 3. What do I know?
  4. 4. • Tech journalist, media relations What do I know?
  5. 5. • Tech journalist, media relations • Microsoft product guy What do I know?
  6. 6. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 What do I know?
  7. 7. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC What do I know?
  8. 8. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC What do I know?
  9. 9. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC • Chromasun, TrainerPlatform, BugHerd, OtherLevels, ScriptRock, Bugcrowd What do I know?
  10. 10. • Tech journalist, media relations • Microsoft product guy • Yahoo! product guy 1997-2002 • Bluepulse - Silicon Valley, 3M users, $10M VC • Pollenizer, Startmate, BlackbirdVC • Chromasun, TrainerPlatform, BugHerd, OtherLevels, ScriptRock, Bugcrowd • The New Agency What do I know?
  11. 11. add your text here add your title hereLet’s get started!
  12. 12. Why is your pitch important?
  13. 13. 1.What does my pitch do? Why is your pitch important?
  14. 14. 1.What does my pitch do? 2.How soon does my pitch need to be great? Why is your pitch important?
  15. 15. 1.What does my pitch do? 2.How soon does my pitch need to be great? 3.When do I get to stop pitching? Why is your pitch important?
  16. 16. Good pitches need 5 things
  17. 17. 1.Have a beginning and an end Good pitches need 5 things
  18. 18. 1.Have a beginning and an end 2.Connect the teller and the audience Good pitches need 5 things
  19. 19. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves Good pitches need 5 things
  20. 20. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves 4.Engage our emotions, senses, imagination Good pitches need 5 things
  21. 21. 1.Have a beginning and an end 2.Connect the teller and the audience 3.Teach us lessons about the world/ourselves 4.Engage our emotions, senses, imagination 5.Engage memory and create retention Good pitches need 5 things
  22. 22. The 5 stages of a pitch
  23. 23. 1. Interruption The 5 stages of a pitch
  24. 24. 1. Interruption 2. Engagement The 5 stages of a pitch
  25. 25. 1. Interruption 2. Engagement 3. Acceptance The 5 stages of a pitch
  26. 26. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension The 5 stages of a pitch
  27. 27. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension 5. Retention The 5 stages of a pitch
  28. 28. 1. Interruption 2. Engagement 3. Acceptance 4. Comprehension 5. Retention 6. Repetition The 5 stages of a pitch
  29. 29. The narrative arc Setting Characters Problem or conflict Crisis Resolution Conclusion
  30. 30. • Epic • Myth • Mystery • Romance • Adventure • Science fiction • Comedy • Real-life inspiration • Parable • Anecdote • Episodic Story frameworks
  31. 31. 1. Memorable appearance 2. Humour 3. Surprise 4. Sadness 5. Don’t start at the beginning 6. Don’t talk Six delivery ideas
  32. 32. 1. Pitch 2. Projection 3. Pace 4. Pause Four aspects of voice
  33. 33. Record your ongoing story
  34. 34. • Fortnightly or monthly email report to users and fans Record your ongoing story
  35. 35. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook Record your ongoing story
  36. 36. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare Record your ongoing story
  37. 37. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare • Music, food, books, events, pubs, cafes, cocktails... Record your ongoing story
  38. 38. • Fortnightly or monthly email report to users and fans • Blog, Twitter, Facebook • YouTube, Vimeo, Instagram, Path, Foursquare • Music, food, books, events, pubs, cafes, cocktails... • Employees, investors, media, your mum, your partner, your kids and you will want this one day Record your ongoing story
  39. 39. add your text here add your title herethanks! Any questions?

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