Branding for startups

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15min talk on branding for startups from WeTeachMe.com Sydney Gala event 17 May 2012

Published in: Technology, Business
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  • Branding for startups

    1. 1. add your titlestartupsBranding for hereadd your textSydney GalaWeTeachMe herehttp://weteachme.com/gala/sydney
    2. 2. We build andgrow onlinebusinesses
    3. 3. We build andgrow onlinebusinesses
    4. 4. { WE HELP BRANDS BUILD RECURRING TRANSACTIONAL RELATIONSHIPS WITH " THEIR CUSTOMERS
    5. 5. I’m very old
    6. 6. What is a brand?• A unique name• A logo• A homepage• A user experience• Editorial voice• Customer service• Marketing
    7. 7. Why is branding important? • First impressions and blink attention span • Perception is reality • Good branding is evidence of quality • VCs invest in startups that win hearts and minds • Customers choose the better brand
    8. 8. what’s our emotionalresponse?
    9. 9. what’s our emotionalresponse?
    10. 10. what’s our emotionalresponse?
    11. 11. Defining your brand• If your startup was a person, how would it... • Talk to someone? • Treat its friends? • Borrow money? • Make a living? • Dress? • Have fun? • Behave in a courtroom?
    12. 12. What makes these names great? • WhoDoYouKnowAt • NeighborGoods • StartupStats • RapidShare • BankSimple
    13. 13. What makes these names suck? •Chyngle •Naymz •Mlkshk •Google •Ford •Xerox
    14. 14. Names are important• First thing you say when you pitch your company, speak on the phone, or write an email. Great if: • Spelt phonetically • Work in other languages • Rhyme • Describe a product benefit • Don’t create cognitive dissonance • WTF is “cognitive dissonance”?
    15. 15. logos are important • Be visible against different colour backgrounds • Work with colours people will wear • Be legible in very small sizes • Have a ‘bullet’ as well as a logo
    16. 16. Best copy practice• This is a personal medium. Communicate like a person, not an organisation.• Start conversations by asking questions• If it gives you pause… pause.
    17. 17. more tools & reading• http://www.avivadirectory.com/branding/• http://www.quora.com/What-are-good-company-and-startup-names• http://www.dotomator.com• http://www.rhymezone.com• http://www.namestation.com/• http://www.pickydomains.com/• http://wordoid.com/• http://www.mixnomer.com
    18. 18. Trust our experts to manage your wealthcognitive dissonance
    19. 19. get started now • Weekly email report • Blog posts and Twitter • Photos and videos • Music, food, pubs, cafes, cocktails... • Employees, investors, media, your mum, your partner, your kids and YOU will want this one day!
    20. 20. thanks!add your title hereadd questions?Any your text hereinfo@thenewagency.com.au

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