APMA council feb 2012

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Brief workshop with the Australian Pilates Method Association council on the cloud services and tools that might help them do their work.

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  • APMA council feb 2012

    1. 1. WebWorkshopOnline marketing, business and team communication for the APMA
    2. 2. Before we begin• http://about.me/alanjones• http://www.slideshare.net/bigyahu• Chief Hindsight Officer
    3. 3. Finding a time to meet• Timebridge - free• Tungle- free• Doodle.com - free• Google Apps Calendar - free
    4. 4. Managing legal documents and signatures
    5. 5. Receipts
    6. 6. Bill payment - Billstrust
    7. 7. Accounting and book keeping• MYOB• SAASU• Xero
    8. 8. Accounting and book keeping• MYOB• SAASU• Xero
    9. 9. Accounting and book keeping• MYOB• SAASU• Xero
    10. 10. Xero
    11. 11. Google Groups•Only for messages, can’t include dates or files•Free but hard to navigate and login
    12. 12. Yammer for group comms
    13. 13. Dropbox for file sharing
    14. 14. Building a web form with Wufoo
    15. 15. Email newsletters• MailChimp• CampaignMonitor
    16. 16. Email newsletters• MailChimp• CampaignMonitor
    17. 17. used to be blogs, now they make websites• Posterous• Tumblr• Both free, both let you have your own domain name• Create new blog posts by email• Multi-user, custom designs
    18. 18. What is online advertising?• What is a text ad?• What is a banner ad?• What is a video ad?
    19. 19. Search Advertising• Yahoo! Search Marketing• Google AdWords
    20. 20. Can you find the ads?
    21. 21. Facebook Page• Within three months, PilatesScene.com was receiving 3x more traffic from its Facebook Page than any other source.
    22. 22. Time to 50M users• Printing press - hundreds of years• Radio - 38 years• TV - 13 years• Web - 4 years
    23. 23. Time to 50M users• Printing press - hundreds of years• Radio - 38 years• TV - 13 years• Web - 4 years i Facebook - 100M users n <9 month s
    24. 24. Top Australian TV audiences, by share1.Diana Spencers funeral 1997 6.LA Olympic opening ceremony 19842.Wedding of Charles and Diana 1981 7.The Sound of Music first TV showing 19773.Olympic opening and closing ceremonies 2000 8.Boxing: Rose v Rudkin 19694.Cathy Freemans Olympic gold run 2000 9.The World Of The Seekers 19685.Olympic swimming events 2000 10. Roots miniseries, 1977 None screened in the last decade!
    25. 25. Facebook reaches half of Australia
    26. 26. Facebookall Australians use Facebook each month (Aug• 49.99% of reaches half of Australia 2011)
    27. 27. Facebookall Australians use Facebook each month (Aug• 49.99% of reaches half of Australia 2011)• Roughly 50-50 male-female
    28. 28. Facebookall Australians use Facebook each month (Aug• 49.99% of reaches half of Australia 2011)• Roughly 50-50 male-female• Grew 855,000 last month
    29. 29. Facebookall Australians use Facebook each month (Aug• 49.99% of reaches half of Australia 2011)• Roughly 50-50 male-female• Grew 855,000 last month• Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%)
    30. 30. Facebookall Australians use Facebook each month (Aug• 49.99% of reaches half of Australia 2011)• Roughly 50-50 male-female• Grew 855,000 last month• Not just for kids: fastest growing demographics: 45-54 (11%), 25-34 (26%) Ye ar to Feb, Austral ian Twitter audie nce grew 1,300%
    31. 31. Social media at work•Employees allowed recreational internet at work are 9% more productive (<20% of total hours)University of Melbourne 2011
    32. 32. Best practice• This is a personal • Follow the people who medium. Communicate tweet about you/your like a person, not an organisation organisation. • You don’t have to• Start conversations by respond asking questions • You don’t have to• Twitter versus respond in this medium Facebook: news versus current affairs • If it gives you pause… pause.
    33. 33. Great tools• Hootsuite - group Facebook and Twitter management• Skitch - quick, simple screen grabber• Bit.ly - shorten an URL, track who clicked on it• UserVoice - great lightweight platform for community engagement
    34. 34. Facebook Ads
    35. 35. How to make your own ads• Advertise benefits, not features • How you make your clients feel, what problems you solve, what you enable them to do• Advertise your services not your business name
    36. 36. How to make your own ads• For visuals, choose tight shots of attractive faces • Big eyes, mouth, lots of contrast • No extreme Pilates equipment poses • No ballerinas
    37. 37. How to make your own ads• Create a clear ‘call to action’; • “Click now to find out more” • Call now to book a free information session
    38. 38. How to make your own ads• Who to turn to if you’d like someone else to make your ads• www.rightbanners.com• Flickr Creative Commons search• iStockPhoto.com
    39. 39. Thanks for coming• http://www.slideshare.net/bigyahu• http://about.me/alanjones• alan@thenewagency.com.au

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