Politics and Social Media
How the Internet and Social Media
Changed the Way Politicians Do
Business
Victor Lee Fall 2010
Outline
• The Rise of Social Media
• Politics and Social Media
• Sarah Palin
• Howard Dean
• Barack Obama
What is Social Media?
• Social media are works of user-created video,
audio, text or multimedia that are published
and sha...
Social Media
• YouTube
• Twitter
• Facebook
• Digg
• Reddit
Politics and Social Media
• Sarah Palin
– 2,481,142
People Like This (Facebook)
– 316,575 followers on
Twitter
Sarah Palin
• Mama Grizzlies
• http://www.sarahpac.com/
Howard Dean
• 2004 Campaign used
internet to raise
money
• Meetup.com
Howard Dean
The Dean Scream
Barack Obama
• 2008 Campaign
• My.barackobama.com
• Change.gov
• Whitehouse.gov
• Recovery.gov
Barack Obama
• He was able to use
others to campaign for
him
• The Hope Poster
– By Frank Shepard Fairey
– Obama campaign ...
Barack Obama
• Yes We Can
• 21,678,632 views
• No involvement
from Obama
Campaign
• Numerous
Cameos from
celebrities
Conclusions
• The internet and social media are powerful
forces that can connect groups of people with
no concern over dis...
References / Sources
• Carpenter, Cheris A.(2010) 'The Obamachine: Technopolitics
2.0', Journal of Information Technology ...
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Politics and social media

  1. 1. Politics and Social Media How the Internet and Social Media Changed the Way Politicians Do Business Victor Lee Fall 2010
  2. 2. Outline • The Rise of Social Media • Politics and Social Media • Sarah Palin • Howard Dean • Barack Obama
  3. 3. What is Social Media? • Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, wiki or video hosting site. www.capilanou.ca/help/login-page/active- cms/glossary.html
  4. 4. Social Media • YouTube • Twitter • Facebook • Digg • Reddit
  5. 5. Politics and Social Media • Sarah Palin – 2,481,142 People Like This (Facebook) – 316,575 followers on Twitter
  6. 6. Sarah Palin • Mama Grizzlies • http://www.sarahpac.com/
  7. 7. Howard Dean • 2004 Campaign used internet to raise money • Meetup.com
  8. 8. Howard Dean The Dean Scream
  9. 9. Barack Obama • 2008 Campaign • My.barackobama.com • Change.gov • Whitehouse.gov • Recovery.gov
  10. 10. Barack Obama • He was able to use others to campaign for him • The Hope Poster – By Frank Shepard Fairey – Obama campaign had no involvement
  11. 11. Barack Obama • Yes We Can • 21,678,632 views • No involvement from Obama Campaign • Numerous Cameos from celebrities
  12. 12. Conclusions • The internet and social media are powerful forces that can connect groups of people with no concern over distance or time. • The Internet / Social Media is a tool that can be used to convey messages and hear messages.
  13. 13. References / Sources • Carpenter, Cheris A.(2010) 'The Obamachine: Technopolitics 2.0', Journal of Information Technology & Politics, 7: 2, 216 — 225 • “Master of the Internet: How Barack Obama Harnessed New Tools and Old Lessons to Connect, Communicate and Campaign his Way to the White House” Richard M. Barron (2008) • “How Obama Tapped Into Social Networks’ Power” David Carr New York Times (2008) • “How the Internet Invented Howard Dean” Gary Wolf, wired.com (2004)

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