Mobile Marketing Presentation - The Mobile Business Revolution

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  • Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.

Transcript

  • 1. Provided by: Big Splash Web Design & Marketing
  • 2. Agenda About Big Splash Web Design & Marketing Why Mobile? Mobile Strategy Premium Mobile Websites Sample Applications QR Codes Text Messaging
  • 3. About [YOUR-COMPANY]Big Splash Web Design & Marketing is a full-service mobile marketingagency specializing in innovative and engaging mobile communicationprograms, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  • 4. The Mobile Revolution More then a third of U.S. Adults own a smart phone. 95% of smartphone owners search locally Customer attention span is only 7 sec. long
  • 5. Engagement is on the Rise MOBILE WEB 34%of Americans access the web on their mobile device. (eMarketer)TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
  • 6. Mobile Coupons are BoomingMOBILE COUPONS Greater than10x user growthin 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
  • 7. Mobile is Immediate! 37% 18-24 YR OLDS 55% 18-24 YR OLDS 44% MOBILE USERS checked their checked their checked their mobile in the last mobile in the last mobile in the last five minutes. fifteen minutes. thirty minutes.Source: InsightExpress
  • 8. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY• Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web• Mobile Advertising • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates• SMS Contesting and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS) • Mobile Apps • Mobile Apps • mCommerce • Polling and VotingYou get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
  • 9. Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is Yes — The mobile web isPlatform Independent required for each platform. accessible on each platform. Yes — Apps can take total Yes/No — With work, some Rich Experience advantage of native features. native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Yes — Updating a mobile site Easily Publishable approval process for release. takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
  • 10. Premium Mobile WebsitesOur mobile sites lives in harmony with existing websitesWe convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
  • 11. Platform Benefits Turnkey: easy, quick and inexpensive way to go mobile Proven: our platform powers over 500 mobile websites worldwide Scalable: always up-to-date, redundant, flexible and secure Integrated: powerful CMS integrates with any existing website Our platform is compatible with more than 98% of mobile traffic!
  • 12. Over 30 features
  • 13. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Tailor Mobile Marketing for Lead Generation Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:offline media (print, TV, referring source Impressions, clicks, In-app advertising etc.) referring sources Mobile Web: Location, Sponsored apps SMS Contesting device type. Must ask for In-app: Impressions, personally identifiable engagement, clicks. info.
  • 14. Mobile MicrositesContact Information Content Download Data Collection Mobile Commerce Product Database Geo-location Social Networking Contest Entry
  • 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  • 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: • Have immediate impact on your brand • Eliminate printing and mailing costs • Track redemption rates Sample • Minimize investment in your POS set-up
  • 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: 1. ease of purchase 2. location-awareness 3. ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
  • 18. QR Codes A QR code is only as good as it’s landing page… SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives!
  • 19. Near Field Communications (NFC) Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity Active vs. PASSIVE – NFC will be driven by marketing, not payments NFC stickers, SmartPosters
  • 20. Text Message (SMS) Marketing Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection. Mobile Keywords: Text ―yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins. Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists. Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  • 21. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
  • 22. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Interactive MMS Response Rate Mass MMS Targeted MMS Announcements Personalized MMS Go Green
  • 23. Thank You!Big Splash Web Design & Marketing looksforward to helping your business tap into the mobile revolution. Contact Us today at (855) BIG-SPLASH Or online at BigSplashWebDesign.com!