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The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
The Next Move: An iPhone App for UrbanDaddy
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The Next Move: An iPhone App for UrbanDaddy

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An overview of Big Spaceship’s strategic and creative process in developing an iPhone app for UrbanDaddy. …

An overview of Big Spaceship’s strategic and creative process in developing an iPhone app for UrbanDaddy.

For more info, visit: http://www.bigspaceship.com/portfolio/the-next-move/

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  • Transcript

    • 1. the next move an iPhone app for UrbanDaddy January 2010
    • 2. challenge
    • 3. help city-goers plan this style-conscious crowd wants to stay “in the know.”
    • 4. build an adventure incorporate a luxury car into the experience.
    • 5. strategy
    • 6. personalize mobile finding a restaurant is easy. personalizing your night out isn’t.
    • 7. be holistic factor in the who, what, where and why...not just the destination.
    • 8. marry function + style blend curated content with intuitive functionality and rich design.
    • 9. concept #1: cards
    • 10. concept #2: train
    • 11. tactics
    • 12. make it! collaboration, rich animation, flash tests, client reviews, etc., etc.
    • 13. tell a story deliver results in interchangeable fragments that create a narrative.
    • 14. offer details ensure that a map, phone number and description are at your fingertips.
    • 15. make it fun incorporate a “randomized” option to convey the idea of living a little...a lot.
    • 16. 2009 awards - Best Mobile App - WebPick of the Day - Silver in Lifestyle Games & Applications - Member’s Choice Finalist in Creative Mobile Marketing
    • 17. thanks.

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