The Next Move: An iPhone App for UrbanDaddy

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An overview of Big Spaceship’s strategic and creative process in developing an iPhone app for UrbanDaddy.

For more info, visit: http://www.bigspaceship.com/portfolio/the-next-move/

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  • The Next Move: An iPhone App for UrbanDaddy

    1. 1. the next move an iPhone app for UrbanDaddy January 2010
    2. 2. challenge
    3. 3. help city-goers plan this style-conscious crowd wants to stay “in the know.”
    4. 4. build an adventure incorporate a luxury car into the experience.
    5. 5. strategy
    6. 6. personalize mobile finding a restaurant is easy. personalizing your night out isn’t.
    7. 7. be holistic factor in the who, what, where and why...not just the destination.
    8. 8. marry function + style blend curated content with intuitive functionality and rich design.
    9. 9. concept #1: cards
    10. 10. concept #2: train
    11. 11. tactics
    12. 12. make it! collaboration, rich animation, flash tests, client reviews, etc., etc.
    13. 13. tell a story deliver results in interchangeable fragments that create a narrative.
    14. 14. offer details ensure that a map, phone number and description are at your fingertips.
    15. 15. make it fun incorporate a “randomized” option to convey the idea of living a little...a lot.
    16. 16. 2009 awards - Best Mobile App - WebPick of the Day - Silver in Lifestyle Games & Applications - Member’s Choice Finalist in Creative Mobile Marketing
    17. 17. thanks.

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