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Case study strathclyde business school


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  • 1. Strathclyde Business School case study
  • 2. “We wanted to demonstrate the business school’s credentials as a leading centre for business education, in the UK, Europe andStrathclyde worldwide.”Business SchoolStrathclyde Business School isa leading provider of executiveeducation and amongst 1% ofbusiness schools worldwide tobe triple accredited. {Melissa McCrindle}Through bespoke business Head, Marketing and Student Recruitment, Strathclyde Business Schooleducation programmes thebusiness school creates aknowledge exchange betweenuniversities and industry.
  • 3. our brief BIG promotes Strathclyde Business School’s successes, drawing on relationships with industry to position its academics as leading sources of knowledge and insightful commentary.
  • 4. what we did Strong relationships with UK media allow BIG to secure prominent commentary for leading Strathclyde Business School academics. By identifying targeted opportunities for comment and arranging introductions to key journalists BIG has developed substantial media profiles for a number of the business school’s foremost experts in publications including the Financial Times.
  • 5. what we didBIG worked closely with Strathclyde BusinessSchool to promote partnerships with highprofile organisations, positioning the businessschool as a key producer of the next generationof business leaders.
  • 6. what we did BIG developed awareness of Strathclyde Business School’s bespoke executive education programmes, demonstrating its commitment to a direct knowledge exchange between universities and industry. PR activity generated widespread interest in high profile partnerships with Babcock International and William Grant & Sons, generating coverage in local, national and trade publications.
  • 7. end result Proactively seeking commentary opportunities, BIG secured media appearances on Scotland Tonight and Good Morning Scotland, as well as prominent coverage in The Herald and Director Magazine. BIG utilised an extensive network of media contacts to achieve to places leading Strathclyde Business School academics at the heart of the media debate. Working with the business school and its industry partners, BIG successfully promotes the relationships between academia and business, highlighting Strathclyde Business School’s status as one of Europe’s leading institutions.
  • 8. testimonial “ The BIG Partnership are an integral part of our marketing approach. It is not just about PR but about getting the opportunity to articulate views and demonstrate our expertise as a place of useful learning. They understand our priorities and are able to maximise their relationships with the media to deliver effective communications to assist us in meeting our objectives” {Professor Susan Hart} Dean, Strathclyde Business School
  • 9. Glasgow Edinburgh Aberdeen Liverpool FifeThe BIG Partnership The BIG Partnership The BIG Partnership The BIG Partnership The BIG Partnership5 Park Circus Place 4th Floor, Venue Studios 11 Thistle Place Suite 620, The Plaza 36-40 High StreetGlasgow G3 6AH 21 Calton Road Aberdeen AB10 1UZ 100 Old Hall Street Kirkcaldy KY1 1LU Edinburgh, EH8 8DL Liverpool L3 9QJ0141 333 9585 0131 557 5252 01224 615000 0151 600 5126 01592 643200