Coming In First: 5 minutes on effective SEO


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A 5 Minute talk by Chris Lowry, from, about basic strategies for effective SEO.

As given at the April South Yorkshire Wordpress meetup.

Published in: Design, Technology
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Coming In First: 5 minutes on effective SEO

  1. 1. COMING IN FIRST 5 minutes on effective SEO Chris Lowry @bigonroad
  2. 2. LINKS STRUCTURE CONTENT This guy is 1 st on Google for “ Black dude sniffing armpit”, because he understand the three things below:
  3. 3. LINKS Currently, links from other sites to yours are the key method for SEO. <ul><li>Relevance </li></ul><ul><li>Link text </li></ul><ul><li>Site popularity </li></ul><ul><li>Numbers of links </li></ul>This will change in time, but you’ll always want lots of relevant links, from well known sites, in a related field.
  4. 4. So a great link is one like this: LINKS continued X Best Designer Ever? 10 million people like DesignBlog Chris Lowry , unlikely as it would seem, has been crowned the Best Designer in the world, by the Queen. From his excellent web design blog , you can see he clearly has a prodigious skill, and an unusually devastating combo of wit, charm and raw magnetism. Relevant link text Popular site Relevant content
  5. 5. LINKS continued Jimmy’s knitting Blog X Be the first to like this Current articles: March (1) 2010 (1) Sorry, been a while It’s been about a year since my last post. Haven’t done anything in that time. My mate has a site if you wanna look. Will try to post more soon. 0 comments Irrelevant content Irrelevant link text Unpopular site And a bad link is one like this:
  6. 6. LINKS continued Don’t worry too much about rel=“nofollow”. There is a myth that search engines ignore them, but its not true. They are likely less valuable, but still useful. Avoid link farms ! They are awful, blatant attempts at manipulation, and likely to cause negative damage to your SEO value!
  7. 7. STRUCTURE Structure is a simple, fix-it-once addition to your SEO arsenal. <ul><li>Permalink structure </li></ul><ul><li>Site domain </li></ul><ul><li>Site map </li></ul><ul><li>Degradeable JS & Images </li></ul><ul><li>Speed </li></ul>The way that your site is accessed by search engines affects how they rank you. Key areas:
  8. 8. Permalink structure Avoid query based URLs – “index.php?q=22”. Using .htaccess you can achieve wonders here. Ideally, always go for keywords, rather than numbers – “blog/buying-a-new-hat”. STRUCTURE continued A domain with keywords can help, especially on smaller sites - – but only as your main domain. Parked domains split your effort, and don’t help. Site domain
  9. 9. STRUCTURE continued Site map Helps search engines to index all your pages easily. XML Sitemaps are supported by Google, Yahoo, Bing and Ask. With a static site, generate your own, otherwise use a plugin that updates one. Make sure all text content is visible with CSS and JS turned off – this is how searchbots access your site . Images need alt tags, otherwise they don’t register. Degradeability
  10. 10. STRUCTURE continued Speed Google recently revealed that speed of websites will be thrown into their algorithm. Likely that other search engines will follow suit. Studies also show that visitors spend less time on slow sites , and buy less stuff. The golden loading time is 1.5 seconds – get under that and you put yourself in the lead.
  11. 11. Content CONTENT The most important of them all, and the most costly in every sense of the word. This isn’t even SEO, its just truth: your website needs to be worth visiting .
  12. 12. Content Basically, you need people to want to visit your site, and to link to it. The only way to do that is through awesome content . Sure, keywords are important in your text, but “keyword stuffing” will get you blacklisted. Meta tags and page titles should match content keywords. CONTENT continued
  13. 13. Links, Structure and Content. Easy. However, whilst learning them takes 5 minutes, applying them over and over takes years . Search engines respect age of domains, and age increases numbers of links, visitors. TIME It took her 18 years, but if Brad Pitt ever searches his own name, Doris has finally got her personal website top.
  14. 14. <ul><li> : links to awesome tools </li></ul><ul><li> : fast, free simple speed checker </li></ul><ul><li>Google webmaster tools : mega capable, a bit complex. </li></ul><ul><li>The Noob Guide to SEO </li></ul>TOOLS
  15. 15. QUESTIONS? Link to with “ Chris Lowry Designer ”, or “ Slightly less hairy than an ape ”. Wanna say thanks?