BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA - 9ideas 2012

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BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA - 9ideas 2012

  1. 1. BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA By KaS (@kasbig) #9ideas Conference, March 16-17 2012 Douala, Cameroon
  2. 2. Scope of work Out of scope
  3. 3. What is social media?
  4. 4. Joel Nlepe Eureka! …. 9ideas curatorContent 9ideas Relationship Sharing idea Getting feedback A Content Social Circle is born Conversation Community Speakers Organizers Attendees
  5. 5. Social Content Community 3C ConversationHow to share content ?
  6. 6. Media Traditional media or Channels Not usage Content Ads Infos Optional Politics feedback But Fashion etc.  Community No spontaneity! No real conversation!
  7. 7. Social media social Online Content Conversation media is about enabling conversation. The conversation takes place online (on the Web, the media) CommunityOnline interactions among communities of peopleUsing conversational channels (Web-based applicationsenabling content creation and transmission)(*) The social media bible by Lof Safko & David Break
  8. 8. Go or No Go?
  9. 9. Internet usage in Africa* Cameroon stats* 139,875,242 783,956 13,5% 4%Dont forget mobile phone Internet users growth (*) http://www.internetworldstats.com/africa.htm
  10. 10. Facebook*830M Users Worlwide40M in Africa (4.3% pen)480K in Cameroon (2.4% pen)(*) Social Bakers
  11. 11. Why are you concerned ? 3/5 85% 80% Word of Mouth
  12. 12. How could you profit?
  13. 13. #1 Public Relations
  14. 14. #2 Customer Service
  15. 15. #3 Brand Management
  16. 16. #4 Recruitment
  17. 17. #5 Loyalty & Retention
  18. 18. How could you profit? #1 Public Relations #2 Customer Service #3 Brand Management #4 Recruitment #5 Loyalty & Retention
  19. 19. The social media strategy framework
  20. 20. Defining a strategy: 5Ws + How Why (SMART Objectives) What Who When Where How* (Tactics/ actions)
  21. 21. The primitives of social mediaListen
  22. 22. The primitives of social mediaMeasure
  23. 23. The primitives of social mediaEngage
  24. 24. The primitives of social mediaListenMeasureEngage
  25. 25. The social media strategy framework Why (a smart objective)
  26. 26. The real benefit!
  27. 27. Thank You!Join me on djoss.tv kasbig@djoss.tv @kasbig

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