Joel Nlepe Eureka! …. 9ideas curatorContent 9ideas Relationship Sharing idea Getting feedback A Content Social Circle is born Conversation Community Speakers Organizers Attendees
Social Content Community 3C ConversationHow to share content ?
Media Traditional media or Channels Not usage Content Ads Infos Optional Politics feedback But Fashion etc. Community No spontaneity! No real conversation!
Social media social Online Content Conversation media is about enabling conversation. The conversation takes place online (on the Web, the media) CommunityOnline interactions among communities of peopleUsing conversational channels (Web-based applicationsenabling content creation and transmission)(*) The social media bible by Lof Safko & David Break
Go or No Go?
Internet usage in Africa* Cameroon stats* 139,875,242 783,956 13,5% 4%Dont forget mobile phone Internet users growth (*) http://www.internetworldstats.com/africa.htm
Facebook*830M Users Worlwide40M in Africa (4.3% pen)480K in Cameroon (2.4% pen)(*) Social Bakers
Why are you concerned ? 3/5 85% 80% Word of Mouth
How could you profit?
#1 Public Relations
#2 Customer Service
#3 Brand Management
#5 Loyalty & Retention
How could you profit? #1 Public Relations #2 Customer Service #3 Brand Management #4 Recruitment #5 Loyalty & Retention
The social media strategy framework
Defining a strategy: 5Ws + How Why (SMART Objectives) What Who When Where How* (Tactics/ actions)
The primitives of social mediaListen
The primitives of social mediaMeasure
The primitives of social mediaEngage
The primitives of social mediaListenMeasureEngage
The social media strategy framework Why (a smart objective)
The real benefit!
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