BUILDING  A SOCIAL MEDIA STRATEGY IN AFRICA - 9ideas 2012
Upcoming SlideShare
Loading in...5
×
 

BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA - 9ideas 2012

on

  • 675 views

 

Statistics

Views

Total Views
675
Views on SlideShare
675
Embed Views
0

Actions

Likes
1
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA - 9ideas 2012 Presentation Transcript

  • 1. BUILDING A SOCIAL MEDIA STRATEGY IN AFRICA By KaS (@kasbig) #9ideas Conference, March 16-17 2012 Douala, Cameroon
  • 2. Scope of work Out of scope
  • 3. What is social media?
  • 4. Joel Nlepe Eureka! …. 9ideas curatorContent 9ideas Relationship Sharing idea Getting feedback A Content Social Circle is born Conversation Community Speakers Organizers Attendees
  • 5. Social Content Community 3C ConversationHow to share content ?
  • 6. Media Traditional media or Channels Not usage Content Ads Infos Optional Politics feedback But Fashion etc.  Community No spontaneity! No real conversation!
  • 7. Social media social Online Content Conversation media is about enabling conversation. The conversation takes place online (on the Web, the media) CommunityOnline interactions among communities of peopleUsing conversational channels (Web-based applicationsenabling content creation and transmission)(*) The social media bible by Lof Safko & David Break
  • 8. Go or No Go?
  • 9. Internet usage in Africa* Cameroon stats* 139,875,242 783,956 13,5% 4%Dont forget mobile phone Internet users growth (*) http://www.internetworldstats.com/africa.htm
  • 10. Facebook*830M Users Worlwide40M in Africa (4.3% pen)480K in Cameroon (2.4% pen)(*) Social Bakers
  • 11. Why are you concerned ? 3/5 85% 80% Word of Mouth
  • 12. How could you profit?
  • 13. #1 Public Relations
  • 14. #2 Customer Service
  • 15. #3 Brand Management
  • 16. #4 Recruitment
  • 17. #5 Loyalty & Retention
  • 18. How could you profit? #1 Public Relations #2 Customer Service #3 Brand Management #4 Recruitment #5 Loyalty & Retention
  • 19. The social media strategy framework
  • 20. Defining a strategy: 5Ws + How Why (SMART Objectives) What Who When Where How* (Tactics/ actions)
  • 21. The primitives of social mediaListen
  • 22. The primitives of social mediaMeasure
  • 23. The primitives of social mediaEngage
  • 24. The primitives of social mediaListenMeasureEngage
  • 25. The social media strategy framework Why (a smart objective)
  • 26. The real benefit!
  • 27. Thank You!Join me on djoss.tv kasbig@djoss.tv @kasbig