Maximising your investment in social media


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A presentation on maximising your use of social networking tools. Originally presented to members of the Pietermaritzburg Chamber of Business and then via the web to people attending an Aldes Business Brokers presentation. Copyright and trademark rights of all parties mentioned (or screen capture images used) acknowledged

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Maximising your investment in social media

  1. 1. Maximising your investment in social media/networks Presentation with compliments of Bryce Biggs ©
  2. 2. Brief Bio of Bryce Biggs <ul><li>Change agent, facilitator, fundraiser, futurist, storyteller, strategist </li></ul><ul><li>A principal/owner of several small businesses </li></ul><ul><li>A graduate of UKZN (SA) and of Cranfield in the UK </li></ul><ul><li>Facilitates & develops training materials for various government training bodies as well as for the private sector in South Africa </li></ul><ul><li>Consults in the field of fundraising </li></ul><ul><li>Researches & studies a wide range of fields and personal and organisational effectiveness in particular </li></ul><ul><li>Can be found on many/most social networks </li></ul><ul><li>Interested in development: HR; LED; Small Business </li></ul><ul><li>Contact him at [email_address] </li></ul>Presentation by Bryce Biggs
  3. 3. Which social network?
  4. 4. Why are you networking? <ul><li>Everyone else is doing it (2 833 860 South Africans were members of Facebook the last time I checked) </li></ul><ul><li>To be visible (to who and why?) </li></ul><ul><li>To stay in touch with family and friends </li></ul><ul><li>To generate business (16% of people in SA) </li></ul><ul><li>To achieve expert status (there’s money here) </li></ul><ul><li>To network generally (serendipity) </li></ul><ul><li>To access (and provide) expertise in a particular network </li></ul><ul><li>To find a date (1 in 5?) </li></ul><ul><li>Other ?? </li></ul>Presentation by Bryce Biggs
  5. 6. Achieving expert status
  6. 7. Why other (US) people joined a network
  7. 8. Which network? <ul><li>The obvious </li></ul><ul><li>The specialist </li></ul><ul><li>The less conventional </li></ul><ul><li>The undiscovered treasures </li></ul>Presentation by Bryce Biggs
  8. 9. The obvious Two million plus South African members and growing. SA is fourth fastest growing country at present. Every man and his dog belongs. Best (?) social network for paid advertising. Good if you want to generate a following or follow a particular expert. Easy to use on the run. Nice if you are doing something that warrants frequent updates. Was formerly a more mature group but the teenyboppers are flocking there at present. Home of the teenyboppers. Starting to focus around games and music.
  9. 10. Twitter
  10. 11. The specialist More mature, more educated, higher incomes More mature, more educated, higher incomes. Relatively popular in South Africa.
  11. 12. LinkedIn Presentation by Bryce Biggs
  12. 13. The less conventional Chinese for peace. Do it yourself. The way to go if you want to build your own network . Was free – now charging a modest amount Another do-it-yourself. Not as popular as Ning but worth watching. Free
  13. 14. Ning Presentation by Bryce Biggs
  14. 15. SocialGo Presentation by Bryce Biggs
  15. 16. The undiscovered treasures? <ul><li> </li></ul><ul><li> </li></ul><ul><li> (need to prove who you are – this is an expert network) </li></ul>
  16. 17. (a ning site with lots of add-ons & a Firefox toolbar)
  17. 18. (a useful add-on to an existing website) Presentation by Bryce Biggs
  18. 19. Presentation by Bryce Biggs
  19. 20. Optimising your use <ul><li>Selecting a network </li></ul><ul><li>Profiles </li></ul><ul><li>Advertising </li></ul><ul><li>Integrating </li></ul><ul><li>Reputation management </li></ul>Presentation by Bryce Biggs
  20. 21. Selecting a network <ul><li>Suggest that you broadly follow the Jewish saying of “dancing at all the weddings” </li></ul><ul><li>Facebook for family and friends (one size fits all?) </li></ul><ul><li>Twitter to get your name and expertise out there (choose a particular focus) </li></ul><ul><li>LinkedIn as a professional site </li></ul><ul><li>Your own ning/SocialGo site to see if you can create a community around your area of knowledge/ expertise </li></ul>Presentation by Bryce Biggs
  21. 22. Profiles <ul><li>Suggest that you have a base profile and vary it to take account of the particular audience you are going for e.g. with the use of attached documents and videos and links </li></ul>Presentation by Bryce Biggs
  22. 23. Maximise your use of MS Outlook <ul><li>A number of options: </li></ul><ul><li>LinkedIn add-in </li></ul><ul><li>Gist </li></ul><ul><li>Xobni </li></ul><ul><li>These are free or freemium products that index all your emails and find links </li></ul><ul><li>For example let’s look at Xobni </li></ul>
  23. 24. Xobni
  24. 25. Presentation by Bryce Biggs
  25. 26. Advertising <ul><li>This is a big area all on its own </li></ul><ul><li>Try advertising on Facebook to cut your teeth if you haven’t already done so </li></ul><ul><li>Facebook has some useful demographic selection criteria which means you can target your audience/ads </li></ul><ul><li>In the longer terms get to grips with Google Adwords and use them to pull people to your blog/website </li></ul>Presentation by Bryce Biggs
  26. 27. My Facebook advertising page
  27. 28. Integrating <ul><li>There are now websites that pull all your profiles together e.g. </li></ul>Presentation by Bryce Biggs
  28. 29.
  29. 30. Reputation management <ul><li>This is becoming a significant issue on the Internet with a number of monitoring and management services </li></ul><ul><li>Monitor your name by setting up Google Alerts on your name, the name of your business, companies or topics you are interested in </li></ul><ul><li>Think of registering your name on as many social networks as possible – free if you do it the hard way or for a fee if you pay someone </li></ul><ul><li>Google your name on a regular (monthly?) basis </li></ul>
  30. 31. Google Alerts Presentation by Bryce Biggs
  31. 32. Is your name available? Presentation by Bryce Biggs
  32. 33. Google your name Presentation by Bryce Biggs
  33. 34. Thank you for your time – hopefully you found the session useful Presentation by Bryce Biggs