<ul><ul><li>GET READY FOR A CAMPAIGN THAT ACTUALLY WORKS! </li></ul></ul><ul><ul><li>F.L.O is a joint marketing campaign and mission to support Arizona’s local businesses and celebrate our local patrons. </li></ul></ul><ul><ul><li>This campaign will not only give you a measurable return on investment but is a socially conscience promotion, that resonates with friends, friends of friends, influencers and community members. </li></ul></ul><ul><ul><li>Together- WE WIN! Join us! </li></ul></ul>Go with the F.L.O: “For Locals Only” 480-306-4945 <ul><ul><li>F.L.O is officially launching in 2010! </li></ul></ul>
The BIG 1-2 Punch Marketing MIX Television & Internet (Live TV, Social Media, Video Email Blasts & Ads) F.L.O helps you generate new customers cost effectively by using a proprietary process and MIX of new, cutting edge and traditional media for High Impact Exposure targeting potential customers. Increase sales Reduce ad budget
Create & Promote: Mix traditional media with New technology email video blasts & social media tactics to get high impact results! Unite: The promotion team assists in joining forces with your local peers and purchase advertising at a fraction of the cost. “Power in Numbers,” gets the word out! How F.L.O Works OBTAIN NEW CUSTOMERS : Give Before You Get ( essential marketing principle). Engage audience by offering a great deal OR a free service or product. Give to get builds trust, adds value, enhances brand and creates loyalty! <ul><li>Get: </li></ul><ul><li>strengthen ties with the locals and business community . </li></ul><ul><li>increased exposure </li></ul><ul><li>repeat customers </li></ul><ul><li>referral customers </li></ul><ul><li>increased traffic </li></ul><ul><li>increased profits! </li></ul>& Deal 480-306-4945
How F.L.O Works <ul><li>Our Multi-Prong Approach </li></ul><ul><li>Obtain new Customers: </li></ul><ul><li>Live Television- Engages, Educates & </li></ul><ul><li>Informs audience. </li></ul><ul><li>Give a great A “deal”and </li></ul><ul><li>excites your audience! </li></ul><ul><li>FLO Commercials reinforce community outreach. </li></ul><ul><li>Retain Customers: </li></ul><ul><li>Social media interacts & builds relationships & trust. </li></ul><ul><li>Referrals: V-Email blasts (Video & Hologram emails) offering Deals & Steals will encourage ‘Send to Friend’ campaigns. </li></ul>480-306-4945
2 Ways to Participate <ul><li>You can participate in F.L.O 2 ways. </li></ul><ul><li>The Big Giveaway and/or the Big Deal OR both! </li></ul><ul><li>The Big Giveaway is really just what it sounds like, a giveaway. </li></ul><ul><li>We have created a website in which people sign up to win these products or services. </li></ul><ul><li>They might have to answer trivia/questions, find clues or just even enter for </li></ul><ul><li>a random drawing! </li></ul><ul><li> </li></ul><ul><li>The Big Deal is an email sign up where people can receive </li></ul><ul><li>“ deals” or discounts directly in their inbox. </li></ul><ul><li> </li></ul><ul><li>You can contribute products or services to give away </li></ul><ul><li>or deals we can email blast out for you. </li></ul><ul><li>We will be talking up these Giveaways and the Big deals on our website, face book, twitter and </li></ul><ul><li>both our blogs (Big Giveaway and FLO) as well as on Channel 3 who we have partnered with. </li></ul><ul><li>Due to the “buzz” and rapidly growing popularity of this promotion, </li></ul><ul><li>please ask your promo rep for current participation levels. </li></ul>
Top Ten reasons to Think Local - Buy Local - Be Local Reasons to Think F.L.O - Buy Local - Be Local 1. Buy Local : Several studies have shown that when you buy from a locally owned business, rather than a nationally owned businesses, more of your money is used to make purchases from other local businesses, service providers and farms -- continuing to strengthen the economic base of the community. 2. Support community groups: Non-profit organizations receive an average 250% more support from smaller business owners than they do from large businesses. 3. Keep our community unique: Where we shop, where we eat and have fun -- all of it makes our community home. Our one-of-a-kind businesses are an integral part of the distinctive character of this place. Our tourism biz also benefit. 4. Reduce environmental impact: Locals make more local purchases requiring less transportation & generally set up shop in town or city centers as opposed to developing on the fringe. This generally means contributing less to sprawl, congestion, habitat loss & pollution. 5. Create more good jobs : Local businesses are the largest employer nationally & in our community, provide the most jobs to residents. 6. Get better service: Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know customers. 7. Invest in community: Local businesses are owned by people who live in this community, are less likely to leave, and are more invested in the community’s future. 8. Put your taxes to good use: Local businesses in town centers require comparatively little infrastructure investment and make more efficient use of public services as compared to nationally owned stores entering the community. 9. Encourage local prosperity: A growing body of economic research shows that in an increasingly homogenized world, entrepreneurs & skilled workers are more likely to invest & settle in communities that preserve their one-of-a-kind businesses & distinctive character. Source: http://sustainableconnections.org/thinklocal/why
The V-mail F.L.O Your TV Segment. You DEAL! Or Giveaway SHARE With Friends. <ul><li> How it works: </li></ul><ul><li>When your email is opened, your video starts to play automatically. </li></ul><ul><li>If you chose the Live TV package, you just saved yourself allot of $$$ in production costs! </li></ul><ul><li>Then the viewer is directed to click on the links to the side of the video player to learn more about the campaign </li></ul><ul><li>Viral video email marketing is the future of advertising. Connecting on a more personal level with your customers allows for a more open </li></ul><ul><li>relationship with the community. Community is what F.L.O is all about!The success rate of viral video emails has been tremendous. </li></ul><ul><li>Why it works: </li></ul><ul><li> Email marketing works for a variety of reasons. </li></ul><ul><li>• It supports sales through other channels </li></ul><ul><li>• It builds relationships, loyalty and trust </li></ul><ul><li>• It drives direct sales and referrals </li></ul><ul><li>• It is data driven - results tracked in real time </li></ul><ul><li> </li></ul><ul><li> </li></ul>Direct Mail vs. Email Marketing Cost Comparison- Example: Direct Mail one time mailing 10,000 addresses at $.44 cents each = $4400 Email Marketing 10,000 email addresses at .0399 cents each = $399 per month. That means you can do 12 months of email marketing for the cost of a one-time direct mail postcard mailing!
F.L.O “For Locals Only” F.L.O Picks TV & Internet Minutes Spent Per Day Learn About Products & Services The Television Bureau of advertising and other research companies like Nielson and Deloitte have been doing Media Comparison studies for years and TV still dominates. Consumers spend more time with television than newspaper ,radio and Internet combined! Over the years Television has remained stable while the Internet has soared to #2 and Newspaper and Radio have significantly declined. Television is clearly the medium needed to educate and influence an audience for products or services.
F.L.O “For Locals Only” F.L.O Picks- Ch 3 More than anything, KTVK-3TV viewers are focused on family life. They are well-informed and responsible people who are motivated by ideas, knowledge, and principles. Things that peak the interest of 3TV viewers include: family outings, group activities, participating in organizations and the community, self-improvement, financial security, stimulating work, watching their children grow, caring for their home, extensive travel, shopping, dining out, and watching television. AGE INCOME Need more Stats or Demos? Please just ask!
F.L.O “For Locals Only” Your promo dollars spent wisely! The Money F.L.O
Shannon Thorpe contributed beauty products from her Mais Oui Skin Care line. An intimate hideaway located in Salon Moda Fina, Mais Oui is home to one of our favorite skincare gurus, Shannon Thorpe. Thanks to those who have already participated! Terri O , America’s Craft Queen & Super Simple Livin g has contributed craft DVD's and assorted other crafty products. Terri Ouellette, known to her fans as "Terri O" is a two-time Emmy award winning television personality. Debbie Allen ( DebbieAllen.com ), an International Business Speaker Best-selling Author & Motivational Film Star, has donated some of her inspirational materials worth $500 in value. Debbie Allen’s time-tested, proven success strategies have helped to accelerate business growth for thousands of people around the world. Your are in great Company !
E Image Agency & Marketing Group offer a full service agency including: promotions, photography, graphic arts, website development, product development & consultation, national & international distribution, celebrity endorsement or licensing, commercial & video production, product and company promotions or events. Past notable events- Patrick Dempsey Racing, The Opus Premiere, Ultimate Makeover. E Image Agency For more information please call: 480-306-4945 www. biggiveawayusa .com Arizona’s 1st televised ‘F.L.O-For Locals Only‘ in support of the Valley's retail & service professionals