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The Psychology of Color in Presentations (Infographic)

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Color is one of the most important components of visual communication. Humans recognize color and process it in their brain before they are consciously aware of seeing it. Each color represents a …

Color is one of the most important components of visual communication. Humans recognize color and process it in their brain before they are consciously aware of seeing it. Each color represents a different meaning and affects us at the most basic human level. An onlooker might look at a design and think that a color was used because it looked good, but an experienced designer knows that there is a lot more that goes into choosing a color. Big Fish decided to break down color and explain why it is so vital to presentation design.

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  • maybe but almost completely illegible for me...typeface is difficult and not clear, pastels on dark backgrounds is impossible to decipher. Nice if BigFish understood problems of colorblindness and typology.Using white background with dark typeface in this case isn't 'simplistic to read' but a real strain. I can't be only person who struggles with this constantly.
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  • would like to thank bigfish for this wonderfull creation. Bravo...
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  • Bigfish produces some really outstanding presentations. Kudos. In this case, however, I'm pretty sure that YELLOW is the first colour the eye sees, not red.
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