eCommunications & Social MediaConnecting with NYPL OnlineApril 20111
Advancing the Mission with Online Media•  The mission of The New    York Public Library is to    inspire lifelong    learn...
How We Do It3   eCommunications & Social Media
Foursquare• Rapidly growing location-based    platform with 8.5 million users• First public library to partner with    Fou...
How We Measure Success5   eCommunications & Social Media
2010 Results• 1262% increase in Twitter followers• 243% increase in visits from Facebook• 175% increase in online donation...
Maximizing Content Impact•  January 25: So why do we call it Gotham post goes live / AddThis social sharing•  January 30: ...
Marketing Dashboard• Network growth• Newsletter performance• Impact on website visits• Sharing behavior• Focus on optimiza...
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New York Public Library eCommunications and Social Media—Johannes Neuer

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Presentation on The New York Public Library's approach to e-communications and social media, presented by Johannes Neuer to Farra's Online Engagement class at the New School.

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Transcript of "New York Public Library eCommunications and Social Media—Johannes Neuer"

  1. 1. eCommunications & Social MediaConnecting with NYPL OnlineApril 20111
  2. 2. Advancing the Mission with Online Media•  The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities.2 eCommunications & Social Media
  3. 3. How We Do It3 eCommunications & Social Media
  4. 4. Foursquare• Rapidly growing location-based platform with 8.5 million users• First public library to partner with Foursquare• Drive physical visits and promote loyalty through Foursquare gaming elements and tips4 eCommunications & Social Media
  5. 5. How We Measure Success5 eCommunications & Social Media
  6. 6. 2010 Results• 1262% increase in Twitter followers• 243% increase in visits from Facebook• 175% increase in online donations during advocacy• 95% increase in NYPL News subscribers• 56% increase in blog pageviews6 eCommunications & Social Media
  7. 7. Maximizing Content Impact•  January 25: So why do we call it Gotham post goes live / AddThis social sharing•  January 30: SocialFlow tweets•  January 31: Gothamist picks up SocialFlow tweet•  February 15: Review of blog stats on Google Analytics•  March 3: Inclusion in NYPL News (second most popular story)Result: 6,695 pageviews7 eCommunications & Social Media
  8. 8. Marketing Dashboard• Network growth• Newsletter performance• Impact on website visits• Sharing behavior• Focus on optimization8 eCommunications & Social Media
  9. 9. 9 eCommunications & Social Media

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