Transcript of "New York Public Library eCommunications and Social Media—Johannes Neuer"
eCommunications & Social MediaConnecting with NYPL OnlineApril 20111
Advancing the Mission with Online Media• The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities.2 eCommunications & Social Media
Foursquare• Rapidly growing location-based platform with 8.5 million users• First public library to partner with Foursquare• Drive physical visits and promote loyalty through Foursquare gaming elements and tips4 eCommunications & Social Media
How We Measure Success5 eCommunications & Social Media
2010 Results• 1262% increase in Twitter followers• 243% increase in visits from Facebook• 175% increase in online donations during advocacy• 95% increase in NYPL News subscribers• 56% increase in blog pageviews6 eCommunications & Social Media
Maximizing Content Impact• January 25: So why do we call it Gotham post goes live / AddThis social sharing• January 30: SocialFlow tweets• January 31: Gothamist picks up SocialFlow tweet• February 15: Review of blog stats on Google Analytics• March 3: Inclusion in NYPL News (second most popular story)Result: 6,695 pageviews7 eCommunications & Social Media
Marketing Dashboard• Network growth• Newsletter performance• Impact on website visits• Sharing behavior• Focus on optimization8 eCommunications & Social Media