Whether you are a social media maven or new kid on the block, you’ve likely questioned whether to submit that status update or post that picture at least once. Or perhaps you’ve debated accepting or sending a friend request or following someone? As our personal and professional lives blend together, how do you represent yourself online? How you and your colleagues use social media can greatly impact your organization's reputation with the community. In this workshop at the 2012 Bridge to Integrated Marketing and Fundraising Conference, Farra Trompeter and Danielle Brigida, Manager of Social Media at the National Wildlife Federation, looked at different ways you can shape and manage your brand online--including helpful tips and tools you can put in to practice immediately.