Is it Time to Rethink       Your Website?  Farra Trompeter & Rebecca Hume                         Big Duck                ...
bigducknyc.com
#duckshop@farra@bigduck            bigducknyc.com
Name that Year…                  bigducknyc.com
1998       bigducknyc.com
2005       bigducknyc.com
2004       bigducknyc.com
1995       bigducknyc.com
2006       bigducknyc.com
1996       bigducknyc.com
1999       bigducknyc.com
2001       bigducknyc.com
2003       bigducknyc.com
2007       bigducknyc.com
2012       bigducknyc.com
Quite a journey, huh?!                     bigducknyc.com
What we’ll be talking about:•    What’s changed over time•    Website redesign case studies•    What makes a good website ...
A great website has…•    Solid goals and specific audiences•    Clear navigation and compelling content•    Brand consiste...
A great website in 2012 has…  Content strategy that’s connected to   goals and audiences  Integrated social media to bec...
Case Studies               bigducknyc.com
Coast GuardFoundation              bigducknyc.com
bigducknyc.com
bigducknyc.com
Set goals based on user needs.                           bigducknyc.com
bigducknyc.com
Organize content and test.                             bigducknyc.com
Detail page content & type.                              bigducknyc.com
Develop wireframes & design.                          bigducknyc.com
Design page templates.                         bigducknyc.com
Launch and update.                     bigducknyc.com
bigducknyc.com
New YorkPeace Institute                  bigducknyc.com
bigducknyc.com
Positioning & Personality“the go-to team for mediation andconflict response”•    Urban          •    Expert•    Friendly  ...
CONFLICTHAPPENS.YOUR DISPUTEWON’T RESOLVEITSELF.                                                                 LET US GE...
Identify audiences.                      bigducknyc.com
Set website goals.•  Provide key information for visitors.•  Demonstrate legitimacy & expertise.                          ...
Prioritize & organize content.                             bigducknyc.com
Develop wireframes & design.                          bigducknyc.com
bigducknyc.com
bigducknyc.com
So…is it time to rethinkyour website?                        bigducknyc.com
Goals & Audiences                    bigducknyc.com
bigducknyc.com
Content & Structure                      bigducknyc.com
bigducknyc.com
Design         bigducknyc.com
bigducknyc.com
Technology             bigducknyc.com
bigducknyc.com
You’ve launched a new site.Now what?                              bigducknyc.com
You’ve launched a new site.Now what?1. Monitor: Are you meeting your goals?  •  Review stats monthly.  •  Send a survey.  ...
You’ve launched a new site.Now what?2. Stay disciplined: Are you saying no?  •  Only make updates that match your goals.  ...
You’ve launched a new site.Now what?3. Keep it relevant: What’s new out there?  •  Consider new tools. (Pinterest, etc.)  ...
Volunteers?              bigducknyc.com
Resources            bigducknyc.com
Resources•    “Is it time to rethink your website?” diagnostic tool:     http://www.bigducknyc.com/blog•    Coast Guard Fo...
Contact Farra   farra@bigducknyc.com   twitter.com/farra   linkedin.com/in/farra   slideshare.net/farra                   ...
Contact Rebecca   rebecca@bigducknyc.com   linkedin.com/in/rebeccaaviva                                  bigducknyc.com
Contact Big Duck   bigducknyc.com   bigducknyc.com/blog   facebook.com/bigduck   twitter.com/bigduck                      ...
Upcoming Workshops6/27:Bagels at Big Duck: Writing for the Web7/24:Wine and Cheese at Big Duck: Advanced SocialMediahttp:/...
Thanks!     bigducknyc.com
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Is It Time to Rethink Your Website?

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When it comes to the Web, a lot has changed over the past 10 years (and some things haven't). Does your website give users what they need, how they want to find it? Does it serve your mission and current goals? How have the trends toward interactivity, social media, and responsive design impacted your website? Do you have a content strategy and resources you need to keep your site up to date? We'll have fun taking a stroll down memory lane - playing "name that year" on site designs and looking at some awesome successes and a few wonderful failures.

Published in: Technology, Business

Is It Time to Rethink Your Website?

  1. 1. Is it Time to Rethink Your Website? Farra Trompeter & Rebecca Hume Big Duck May 24, 2012 bigducknyc.com
  2. 2. bigducknyc.com
  3. 3. #duckshop@farra@bigduck bigducknyc.com
  4. 4. Name that Year… bigducknyc.com
  5. 5. 1998 bigducknyc.com
  6. 6. 2005 bigducknyc.com
  7. 7. 2004 bigducknyc.com
  8. 8. 1995 bigducknyc.com
  9. 9. 2006 bigducknyc.com
  10. 10. 1996 bigducknyc.com
  11. 11. 1999 bigducknyc.com
  12. 12. 2001 bigducknyc.com
  13. 13. 2003 bigducknyc.com
  14. 14. 2007 bigducknyc.com
  15. 15. 2012 bigducknyc.com
  16. 16. Quite a journey, huh?! bigducknyc.com
  17. 17. What we’ll be talking about:•  What’s changed over time•  Website redesign case studies•  What makes a good website today•  Questions & discussion bigducknyc.com
  18. 18. A great website has…•  Solid goals and specific audiences•  Clear navigation and compelling content•  Brand consistency and engaging design•  Robust tools for managing content and building relationships bigducknyc.com
  19. 19. A great website in 2012 has…  Content strategy that’s connected to goals and audiences  Integrated social media to become part of a larger, more direct conversation  Design that creates an experience and helps it stand out from the crowd  New technology considerations for viewing and tracking bigducknyc.com
  20. 20. Case Studies bigducknyc.com
  21. 21. Coast GuardFoundation bigducknyc.com
  22. 22. bigducknyc.com
  23. 23. bigducknyc.com
  24. 24. Set goals based on user needs. bigducknyc.com
  25. 25. bigducknyc.com
  26. 26. Organize content and test. bigducknyc.com
  27. 27. Detail page content & type. bigducknyc.com
  28. 28. Develop wireframes & design. bigducknyc.com
  29. 29. Design page templates. bigducknyc.com
  30. 30. Launch and update. bigducknyc.com
  31. 31. bigducknyc.com
  32. 32. New YorkPeace Institute bigducknyc.com
  33. 33. bigducknyc.com
  34. 34. Positioning & Personality“the go-to team for mediation andconflict response”•  Urban •  Expert•  Friendly •  Responsive•  Fearless •  Robust•  Passionate •  Dynamic•  Inclusive •  Adept bigducknyc.com
  35. 35. CONFLICTHAPPENS.YOUR DISPUTEWON’T RESOLVEITSELF. LET US GET IN THE MIDDLE. MEDIATION HELPS YOU GET WHAT YOU NEED, WHETHER IT’S A FINANCIAL SETTLEMENT, A WAY TO SEE EYE-TO-EYE WITH A LOVED ONE, OR JUST A CHANCE TO BE HEARD. LET US GET IN THE MIDDLE. WWW.NYPEACE.ORG RITA RESOLUTION MEDIATOR 346 BROADWAY, SUITE 400W NEW YORK, NY 10013 T: 212.333.2222 X11 F: 212.333.2220 RRESOLUTION@NYPEACE.ORG MANHATTAN MEDIATION CENTER BROOKLYN MEDIATION CENTER WWW.NYPEACE.ORG 346 BROADWAY, SUITE 400W 210 JORALEMON STREET, SUITE 618 NEW YORK, NY 10013 BROOKLYN, NY 11201 T: 212.577.1740 F: 212.577.1748 T: 718.834.6671 F: 718.834.6681 FORMERLY SAFE HORIZON MEDIATION PROGRAM bigducknyc.com
  36. 36. Identify audiences. bigducknyc.com
  37. 37. Set website goals.•  Provide key information for visitors.•  Demonstrate legitimacy & expertise. bigducknyc.com
  38. 38. Prioritize & organize content. bigducknyc.com
  39. 39. Develop wireframes & design. bigducknyc.com
  40. 40. bigducknyc.com
  41. 41. bigducknyc.com
  42. 42. So…is it time to rethinkyour website? bigducknyc.com
  43. 43. Goals & Audiences bigducknyc.com
  44. 44. bigducknyc.com
  45. 45. Content & Structure bigducknyc.com
  46. 46. bigducknyc.com
  47. 47. Design bigducknyc.com
  48. 48. bigducknyc.com
  49. 49. Technology bigducknyc.com
  50. 50. bigducknyc.com
  51. 51. You’ve launched a new site.Now what? bigducknyc.com
  52. 52. You’ve launched a new site.Now what?1. Monitor: Are you meeting your goals? •  Review stats monthly. •  Send a survey. •  Conduct interviews or user tests. bigducknyc.com
  53. 53. You’ve launched a new site.Now what?2. Stay disciplined: Are you saying no? •  Only make updates that match your goals. •  Ask: Does my audience want this? •  Follow a content strategy. bigducknyc.com
  54. 54. You’ve launched a new site.Now what?3. Keep it relevant: What’s new out there? •  Consider new tools. (Pinterest, etc.) •  Look for changes in your audience’s expectations or needs. •  Review your organization’s broader goals and plans. bigducknyc.com
  55. 55. Volunteers? bigducknyc.com
  56. 56. Resources bigducknyc.com
  57. 57. Resources•  “Is it time to rethink your website?” diagnostic tool: http://www.bigducknyc.com/blog•  Coast Guard Foundation and New York Peace Institute case studies: http://www.bigducknyc.com•  4 tips to keep your website ahead of the curve in 2012: http://on.mash.to/yVQnfl•  Boston University Center for Digital Imaging Arts: Website practicum grants: http://www.cdiabu.com/practicum bigducknyc.com
  58. 58. Contact Farra farra@bigducknyc.com twitter.com/farra linkedin.com/in/farra slideshare.net/farra bigducknyc.com
  59. 59. Contact Rebecca rebecca@bigducknyc.com linkedin.com/in/rebeccaaviva bigducknyc.com
  60. 60. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
  61. 61. Upcoming Workshops6/27:Bagels at Big Duck: Writing for the Web7/24:Wine and Cheese at Big Duck: Advanced SocialMediahttp://www.bigducknyc.com/resources/workshops bigducknyc.com
  62. 62. Thanks! bigducknyc.com

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