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My 10 minute presentation for BNI intrepid

My 10 minute presentation for BNI intrepid



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Big dot presentation Presentation Transcript

  • 1. Big Dot Online 10 Minute Presentation January 14 th 2011 Robert Robinson
  • 2. Who is Big Dot Online?
    • Internet Marketing Business established in September 2010
    • Work under the umbrella of Wizzin Ltd – A project consultancy, established since 2005
    • In total we are a 3 person team
    • We are based in Bridgend
    • Our most experienced team member has over 20 years experience in the I.T industry
  • 3. What do we do?
    • Promote businesses online using :-
    • Social Media Optimisation (SMO)
    • Video Marketing
    • Social Bookmarking
  • 4. What is SMO?
    • SMO or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content. “wikipedia”
    • In layman’s terms
    • To increase your online presence by driving traffic to your website through direct web links and search engine results.
  • 5. What is SMO?
    • Easy to get wrong – difficult to get right.
    • You don't need 10,000 “friends” or “followers” for SMO to be successful
    • You do need patience, determination and a “can do” attitude.
    • SMO is relationship building, think of it as online BNI, givers gain does work!
  • 6. Social Media
    • Literally hundreds of social media communities exist.
    • Some of the most popular ones are now household brands
    • Most of you would have heard of
    • Facebook – Twitter – Linkedin
  • 7. Social Media
    • Some of the Social Media Communities available to businesses and consumer's.
  • 8. Social Media
    • Facebook is the worlds number 1 website.
    • Youtube is the worlds second largest search engine – its just about videos right?
    • Delicious is no longer a word used to describe tasty food – its also one of the worlds largest social bookmarking websites!
  • 9. Video Advertising
    • 30 seconds of video advertising, if done correctly, is one of the most powerful advertising tools available today.
    • Some of the best adverts are sometimes the most odd. Just think of television adverts, who remembers the cadbury eyebrows advert?
  • 10. Social Bookmarking
    • Social bookmarks are like online testimonials that have a massively positive effect with search engines.
    • This is because search engines pay attention to human orientated content, for example in this case a person is bookmarking or saving this website because its of use to them, its interesting, entertaining and so on.
  • 11. Social Bookmarking
    • This aids with search engine rankings and also enables other social book markers the opportunity to look at your website.
    • Its similar to someone recommending you use a particular person/business – again just like BNI!
  • 12. How to spot a referral?
    • Iv just had my website built
    • My websites been the same for 5 years
    • Whats bookface?
    • I dont need to advertise
    • I never get any enquiries from my website
  • 13. Ideal Client
    • Is open minded
    • Has plenty of spare cash
    • Is looking for long term relationship
    • Likes cinema and occasional trips to the park
    • Enjoys listening – I talk alot!
  • 14. Ideal Client
    • This is very difficult to profile for my industry.
    • However, small to medium enterprises
    • With an advertising budget
    • A website
    • And no spare time would be perfect!
  • 15. To Re-Cap
    • The company name is Big Dot Online
    • We are based in Bridgend
    • We work over the internet
    • We use Facebook and other social media websites to drive traffic to your business
    • We pride ourselves on achieving results
  • 16. Big Dot Online