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SMO or Social SEO is the methodisation of social media activity with the intent of attracting unique visitors to website content. “wikipedia”
In layman’s terms
To increase your online presence by driving traffic to your website through direct web links and search engine results.
What is SMO?
Easy to get wrong – difficult to get right.
You don't need 10,000 “friends” or “followers” for SMO to be successful
You do need patience, determination and a “can do” attitude.
SMO is relationship building, think of it as online BNI, givers gain does work!
Literally hundreds of social media communities exist.
Some of the most popular ones are now household brands
Most of you would have heard of
Facebook – Twitter – Linkedin
Some of the Social Media Communities available to businesses and consumer's.
Facebook is the worlds number 1 website.
Youtube is the worlds second largest search engine – its just about videos right?
Delicious is no longer a word used to describe tasty food – its also one of the worlds largest social bookmarking websites!
30 seconds of video advertising, if done correctly, is one of the most powerful advertising tools available today.
Some of the best adverts are sometimes the most odd. Just think of television adverts, who remembers the cadbury eyebrows advert?
Social bookmarks are like online testimonials that have a massively positive effect with search engines.
This is because search engines pay attention to human orientated content, for example in this case a person is bookmarking or saving this website because its of use to them, its interesting, entertaining and so on.
This aids with search engine rankings and also enables other social book markers the opportunity to look at your website.
Its similar to someone recommending you use a particular person/business – again just like BNI!
How to spot a referral?
Iv just had my website built
My websites been the same for 5 years
I dont need to advertise
I never get any enquiries from my website
Is open minded
Has plenty of spare cash
Is looking for long term relationship
Likes cinema and occasional trips to the park
Enjoys listening – I talk alot!
This is very difficult to profile for my industry.
However, small to medium enterprises
With an advertising budget
And no spare time would be perfect!
The company name is Big Dot Online
We are based in Bridgend
We work over the internet
We use Facebook and other social media websites to drive traffic to your business