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5 things that will boost your online sales in 2013

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We’ll teach you how to optimize your store for the biggest online retailing trends of the new year, including: …

We’ll teach you how to optimize your store for the biggest online retailing trends of the new year, including:
Mobile selling
Location-based commerce
Convenience-focused shoppers
And more

Whether you’re an e-commerce veteran with thousands of orders per month or just now thinking about starting an online store, this webinar will help set your business up for success in 2013.

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  • 1. 5 things that will boost your online sales in 2013 Give your e-commerce store a new life in the new yearTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 2. Agenda  What we learned in 2012  Mobile Revolution  Location Based Commerce  Real time Product Reviews  Product Videos  Improved Checkout  Question and AnswerTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 3. What we learned in 2012 Mobile on the rise Mobile sales increased by 400%, half of Americans now use smartphones Social selling is in Know the habits of different social users Data-driven selling is key Personalize both marketing efforts and shopping experiencesTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 4. Create personalized marketing and productrecommendations Customer Case Study: SimpleRelevanceTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 5. What can you do totake advantage ofemerging trends in2013?5 steps to to optimize for mobileselling, location-based commerceand convenience-focusedshoppersTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 6. 1 Make sure your store is ready for the mobile revolution Mobile usage will account for more than 50% of your visitorsTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 7. Mobile consumers buy more - Average order value purchased via iPhone: $97.49 - Average order value purchased via Android: $97.16Tweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 8. Optimize your site for mobile and SEO• Have a mobile version of your site• Make sure it’s optimized for SEO• Bigcommerce clients: make sure to turn on your search-optimized mobile siteTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 9. Mobile Success Customer Case Study: Lady in Red found success by using our mobile site, finds it simple and very user friendlyTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 10. 2 Regional and location- based commerce is a must Instant gratification is driving geo- focused shoppingTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 11. Offer local pickup - 31% of shoppers picked up locally when given the option - 27% of in-store pickup shoppers make additional purchases [ Source: Forrester ] - No physical storefront? Offer pickup at farmers’ markets, craft fairs, etc.Tweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 12. Geo-focused SEO• Use terms and tags to show up in geo-based search results• Get listed in location- based price comparison apps like MiloTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 13. Geo-focused SEO Impact of doing SEO correctly to reflect local focusTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 14. 3 Add real-time product reviews Reviews drive sales and inform inventory decisionsTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 15. Get customers to review your products - 4.6% increase in conversion, 18% increase in sales [ Source: Econsultancy ] - Bigcommerce has product reviews built inTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 16. Tell both sides of the story• Shoppers who read bad reviews convert 67% more [ Source: Econsultancy ]• Featuring only positive reviews look suspiciousTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 17. Proactively gather reviews• Set up an email campaign asking buyers to review products - Bigcommerce’s product review feature has a built-in request email• Apps like Incentivibe help you offer prizes for reviewersTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 18. 4 Add product videos Including videos increases traffic and salesTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 19. Videos kick SEO and sales to the next level - A video makes a front-page Google result 53 times more likely - Consumers 64-85% more likely to purchase after watchingTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 20. You don’t have to be a video pro• Use pre-produced videos or make your own• Bigcommerce makes it easy to add videos to your product pagesTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 21. Video expertise is not required Customer Case Study: Yeti CoolersTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 22. 5 Improve your checkout process Attract more customers and close more sales by simplifying checkout and adding paymentTweet comments and questions with the hashtag #BCSellMore options© 2013 Bigcommerce Pty. Ltd.
  • 23. Offer single-page checkout - One-page checkout increases conversion by up to 21% [ Source: ABtests.com ] - Bigcommerce includes a simple-to-use single- page checkoutTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 24. Include more ways to pay• Offer as many payment options as you can: Google Checkout, PayPal, gateways for credit cards• Bigcommerce partners with more than 60 payment gatewaysTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 25. Multiple ways to pay = increase sales Customer Case Study: Bump My LockTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 26. Increase your average cart value• Show complementary/similar products on add or at checkout• Enable Related Products on BigcommerceTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 27. 2013 Success Checklist Build a mobile version of your site and make sure it’s SEO-friendly Add product reviews to your site, and make sure to allow negative reviews Add videos to your product pages Offer single-page checkout Show related products to increase average cart value Provide more payment options for customers Offer in-store pickup Focus on geo-based SEOTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 28. Track and review Take a snapshot of your store’s basic 1 analytics today: sales, traffic, etc. 2 Implement your checklist items Compare your snapshot to your numbers 3 three months from now to measure your improvementTweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.
  • 29. Get started today! • Bigcommerce clients can meet with the Success Squad for a free consultation: bigcommerce.com/features/support/success- squad • Not on Bigcommerce yet? Try it free at bigcommerce.com • For more e-commerce tricks and tips, sign up for our email list: bigcommerce.com/ecommerce-blog/Tweet comments and questions with the hashtag #BCSellMore© 2013 Bigcommerce Pty. Ltd.

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