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People who follow you on Twitter are 72% more likely to purchase and 86% more likely to recommend you if their friends are recommending you as well. (Twitter Blog) Those kind of numbers could dramatically impact the success of your store, but in order to make it happen, you need to build the right foundation and take the right actions in Twitter.
In this first part of our educational series with Twitter, we share what this foundation is and what you have to do to build it for yourself, plus offer examples of e-commerce businesses who have used Twitter to grow.
Knowing your customers on Twitter and what they want
Setting goals you can reach and getting results
Attracting and keeping customers
How to spot events and relationships and use them to grow followers and sales
About the presenters:
Anne Mercogliano (@akmercog) leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is to educate and empower all businesses to find success on Twitter. Prior to this role she was a business and brand strategy consultant for businesses ranging from small start-ups to the top of the Fortune 500 list. Anne has an MBA with a concentration in Strategy and Decision sciences from Duke University's Fuqua School of Business and her BA from Mount Holyoke College.
Heidi Tobias Wong (@htoby) combines over 17 years of experience in traditional, digital and social media marketing with a diverse education and technical background. This unique blend enables her to identify, design and implement strategic marketing solutions for e-commerce SMBs. In her role as Senior Manager of Distance Learning at Bigcommerce (@bigcommerce), Heidi facilitates webinars and workshops focused on helping SMBs incorporate the most beneficial, yet cost-effective technology into their platforms and marketing plans.