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Build a             Successful             Online Store              (And sell more stuff)                Author: Eddie Ma...
Build a Successful Online Store            Todays Topics             • Design             • Marketing             • Increa...
First                 Impressions                 Matter.                 Does it Pass The 3                 Second TestWe...
Wednesday, 27 June 12
Could you tell what they              sold?              Would you trust your              credit card to this store?Wedne...
Wednesday, 27 June 12
What about                  now?Wednesday, 27 June 12
One more...Wednesday, 27 June 12
Wednesday, 27 June 12
Any idea?Wednesday, 27 June 12
Wednesday, 27 June 12
Overall Clean and                         Simple DesignWednesday, 27 June 12
Clearly showcases                          what they sellWednesday, 27 June 12
Beautiful and                        relevant name +                              logoWednesday, 27 June 12
Clean and Simple                           NavigationWednesday, 27 June 12
Discounted                          PricingWednesday, 27 June 12
Product RatingsWednesday, 27 June 12
Get the point?           1. Showcase what you sell           2. Keep it clean & simple           3. Display Trust, Credibi...
Marketing                  #1 Search Engine                  OptimisationWednesday, 27 June 12
Search Engine Optimisation                        Onsite SEO       Offsite SEO                        Your Website    Link...
Blog                              - Search engine traffic                         - Communication with prospects           ...
Unique and Detailed Product PagesWednesday, 27 June 12
Detailed Product Name            Don’t use Generic product name:            - eg: “Creatine”            Do use Specific Pr...
Detailed Product Name                                          Product name                                             in...
Position #2 for                        product name                            searchWednesday, 27 June 12
Offsite SEO             Links from other websites             Reviews from other Blogs             Press Releases (Tool: P...
Marketing                  #2 Search Engine                  MarketingWednesday, 27 June 12
Search Engine Marketing -            The Basics            1. Research Keywords (Google Keyword            Tool)          ...
Good Ad                          Use of keyword in ad                            Use of good copy                        D...
Landing Page: Where’s the Kettlebell?Wednesday, 27 June 12
Good Ad                            Use of keyword in ad                              Use of good copy                     ...
Landing Page: Relevant Landing PageWednesday, 27 June 12
Marketing                  #3 EmailWednesday, 27 June 12
Email Marketing             Newsletter             Post purchase             Abandoned Cart             Referrals         ...
Marketing                  #4 Let’s get SocialWednesday, 27 June 12
Social Media             Facebook             Twitter             Google+             Discussion Boards             BlogsW...
Facebook      Brand      Page           Connect with       thousands of prospects          Build your brand        Get ins...
Goal:                        Your SiteWednesday, 27 June 12
Increasing                 Conversions                 #1 Display Trust                 and CredibilityWednesday, 27 June 12
Display a Phone                        Number on Every                               pageWednesday, 27 June 12
Leverage the brand logos                              that you sellWednesday, 27 June 12
Increase Buyer                          ConfidenceWednesday, 27 June 12
Increasing                 Conversions                 #2 Detailed Product                 PagesWednesday, 27 June 12
Wednesday, 27 June 12
Professional                          PhotosWednesday, 27 June 12
Professional                          Photos                        Extra Large                          PhotosWednesday, ...
Lots of Unique                           ContentWednesday, 27 June 12
Free Shipping                          ReminderWednesday, 27 June 12
Product VideoWednesday, 27 June 12
Even more                        detailed contentWednesday, 27 June 12
Product Reviews - 18%                            Uplift in Sales                              Source: Revoo Stats 2012Wedn...
Google Loves Detailed Product Pages                                          4 of the top 5                               ...
Bonus: Product Videos             64% to 85% More Likely to Purchase             After Watching a Video             (Inter...
E deMa h aa i di   c a lnbg o ic mmec .o       rec m@Bg o  iC mmec        re
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How to Build a Successful Online Store (and Sell More)

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BigCommerce co-founder, Eddie Machaalani, presented “Build a Successful Online Store (and sell more stuff)” at Let’s Talk Business in Sydney. You have 3 seconds to make an impression online! Use a multi-channel marketing approach and combine unique quality content with great product pages. www.bigcommerce.com

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  • Nice Presentation shared by you,Thanks for this.Also Read http://designingmusthaves.wordpress.com/2014/04/04/small-ecommerce-website-packages-what-it-takes-to-create-a-successful-online-store/ this article for getting more information on What it takes to create a successful online store?
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  • How to Build a Successful Online Store (and Sell More) through DIRECT link
    COPY & PASTE the LINK
    ---> http://po.st/VDlrer
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Transcript of "How to Build a Successful Online Store (and Sell More)"

  1. 1. Build a Successful Online Store (And sell more stuff) Author: Eddie Machaalani, Co-founder and CEO, BigCommerceWednesday, 27 June 12
  2. 2. Build a Successful Online Store Todays Topics • Design • Marketing • Increasing ConversionWednesday, 27 June 12
  3. 3. First Impressions Matter. Does it Pass The 3 Second TestWednesday, 27 June 12
  4. 4. Wednesday, 27 June 12
  5. 5. Could you tell what they sold? Would you trust your credit card to this store?Wednesday, 27 June 12
  6. 6. Wednesday, 27 June 12
  7. 7. What about now?Wednesday, 27 June 12
  8. 8. One more...Wednesday, 27 June 12
  9. 9. Wednesday, 27 June 12
  10. 10. Any idea?Wednesday, 27 June 12
  11. 11. Wednesday, 27 June 12
  12. 12. Overall Clean and Simple DesignWednesday, 27 June 12
  13. 13. Clearly showcases what they sellWednesday, 27 June 12
  14. 14. Beautiful and relevant name + logoWednesday, 27 June 12
  15. 15. Clean and Simple NavigationWednesday, 27 June 12
  16. 16. Discounted PricingWednesday, 27 June 12
  17. 17. Product RatingsWednesday, 27 June 12
  18. 18. Get the point? 1. Showcase what you sell 2. Keep it clean & simple 3. Display Trust, Credibility (more on this later)Wednesday, 27 June 12
  19. 19. Marketing #1 Search Engine OptimisationWednesday, 27 June 12
  20. 20. Search Engine Optimisation Onsite SEO Offsite SEO Your Website Links from Other Content Websites Blog Social Media Product Pages 3rd Party Blogs Sitemap Press HitsWednesday, 27 June 12
  21. 21. Blog - Search engine traffic - Communication with prospects - Promotions and announcements - Tell your story - Get feedbackWednesday, 27 June 12
  22. 22. Unique and Detailed Product PagesWednesday, 27 June 12
  23. 23. Detailed Product Name Don’t use Generic product name: - eg: “Creatine” Do use Specific Product name: - eg: “Musashi Arouse Pre-workout Phosphate Blend ” Competing with less other websites - higher chance of ranking Visitors who search for specific keywords have a much higher likelihood of buyingWednesday, 27 June 12
  24. 24. Detailed Product Name Product name in URL Product Name in Heading & Breadcrumb Product name in DescriptionWednesday, 27 June 12
  25. 25. Position #2 for product name searchWednesday, 27 June 12
  26. 26. Offsite SEO Links from other websites Reviews from other Blogs Press Releases (Tool: PR Web) Forum Discussions Facebook, Twitter, Google+, PinterestWednesday, 27 June 12
  27. 27. Marketing #2 Search Engine MarketingWednesday, 27 June 12
  28. 28. Search Engine Marketing - The Basics 1. Research Keywords (Google Keyword Tool) 2. Use keywords in your ad 3. Write enticing copy 4. Include Promotions in your copy 5. Send clicks to product page 6. Measure, Test, RepeatWednesday, 27 June 12
  29. 29. Good Ad Use of keyword in ad Use of good copy Discount mentioned in AdWednesday, 27 June 12
  30. 30. Landing Page: Where’s the Kettlebell?Wednesday, 27 June 12
  31. 31. Good Ad Use of keyword in ad Use of good copy Free shipping promotion in AdWednesday, 27 June 12
  32. 32. Landing Page: Relevant Landing PageWednesday, 27 June 12
  33. 33. Marketing #3 EmailWednesday, 27 June 12
  34. 34. Email Marketing Newsletter Post purchase Abandoned Cart Referrals Surveys PromotionsWednesday, 27 June 12
  35. 35. Marketing #4 Let’s get SocialWednesday, 27 June 12
  36. 36. Social Media Facebook Twitter Google+ Discussion Boards BlogsWednesday, 27 June 12
  37. 37. Facebook Brand Page Connect with thousands of prospects Build your brand Get instant feedbackWednesday, 27 June 12
  38. 38. Goal: Your SiteWednesday, 27 June 12
  39. 39. Increasing Conversions #1 Display Trust and CredibilityWednesday, 27 June 12
  40. 40. Display a Phone Number on Every pageWednesday, 27 June 12
  41. 41. Leverage the brand logos that you sellWednesday, 27 June 12
  42. 42. Increase Buyer ConfidenceWednesday, 27 June 12
  43. 43. Increasing Conversions #2 Detailed Product PagesWednesday, 27 June 12
  44. 44. Wednesday, 27 June 12
  45. 45. Professional PhotosWednesday, 27 June 12
  46. 46. Professional Photos Extra Large PhotosWednesday, 27 June 12
  47. 47. Lots of Unique ContentWednesday, 27 June 12
  48. 48. Free Shipping ReminderWednesday, 27 June 12
  49. 49. Product VideoWednesday, 27 June 12
  50. 50. Even more detailed contentWednesday, 27 June 12
  51. 51. Product Reviews - 18% Uplift in Sales Source: Revoo Stats 2012Wednesday, 27 June 12
  52. 52. Google Loves Detailed Product Pages 4 of the top 5 results. Wow.Wednesday, 27 June 12
  53. 53. Bonus: Product Videos 64% to 85% More Likely to Purchase After Watching a Video (Internet Retailer 4/2010) 53x Higher Likelihood of a front- page Google result (Forrester 1/2010) 6% increase in in-store sales (Neilson, 4/2010)Wednesday, 27 June 12
  54. 54. E deMa h aa i di c a lnbg o ic mmec .o rec m@Bg o iC mmec re

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