How to Build a Successful Online Store (and Sell More)

  • 5,119 views
Uploaded on

BigCommerce co-founder, Eddie Machaalani, presented “Build a Successful Online Store (and sell more stuff)” at Let’s Talk Business in Sydney. You have 3 seconds to make an impression online! Use a …

BigCommerce co-founder, Eddie Machaalani, presented “Build a Successful Online Store (and sell more stuff)” at Let’s Talk Business in Sydney. You have 3 seconds to make an impression online! Use a multi-channel marketing approach and combine unique quality content with great product pages. www.bigcommerce.com

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Nice Presentation shared by you,Thanks for this.Also Read http://designingmusthaves.wordpress.com/2014/04/04/small-ecommerce-website-packages-what-it-takes-to-create-a-successful-online-store/ this article for getting more information on What it takes to create a successful online store?
    Are you sure you want to
    Your message goes here
  • How to Build a Successful Online Store (and Sell More) through DIRECT link
    COPY & PASTE the LINK
    ---> http://po.st/VDlrer
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
5,119
On Slideshare
0
From Embeds
0
Number of Embeds
4

Actions

Shares
Downloads
0
Comments
2
Likes
8

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Build a Successful Online Store (And sell more stuff) Author: Eddie Machaalani, Co-founder and CEO, BigCommerceWednesday, 27 June 12
  • 2. Build a Successful Online Store Todays Topics • Design • Marketing • Increasing ConversionWednesday, 27 June 12
  • 3. First Impressions Matter. Does it Pass The 3 Second TestWednesday, 27 June 12
  • 4. Wednesday, 27 June 12
  • 5. Could you tell what they sold? Would you trust your credit card to this store?Wednesday, 27 June 12
  • 6. Wednesday, 27 June 12
  • 7. What about now?Wednesday, 27 June 12
  • 8. One more...Wednesday, 27 June 12
  • 9. Wednesday, 27 June 12
  • 10. Any idea?Wednesday, 27 June 12
  • 11. Wednesday, 27 June 12
  • 12. Overall Clean and Simple DesignWednesday, 27 June 12
  • 13. Clearly showcases what they sellWednesday, 27 June 12
  • 14. Beautiful and relevant name + logoWednesday, 27 June 12
  • 15. Clean and Simple NavigationWednesday, 27 June 12
  • 16. Discounted PricingWednesday, 27 June 12
  • 17. Product RatingsWednesday, 27 June 12
  • 18. Get the point? 1. Showcase what you sell 2. Keep it clean & simple 3. Display Trust, Credibility (more on this later)Wednesday, 27 June 12
  • 19. Marketing #1 Search Engine OptimisationWednesday, 27 June 12
  • 20. Search Engine Optimisation Onsite SEO Offsite SEO Your Website Links from Other Content Websites Blog Social Media Product Pages 3rd Party Blogs Sitemap Press HitsWednesday, 27 June 12
  • 21. Blog - Search engine traffic - Communication with prospects - Promotions and announcements - Tell your story - Get feedbackWednesday, 27 June 12
  • 22. Unique and Detailed Product PagesWednesday, 27 June 12
  • 23. Detailed Product Name Don’t use Generic product name: - eg: “Creatine” Do use Specific Product name: - eg: “Musashi Arouse Pre-workout Phosphate Blend ” Competing with less other websites - higher chance of ranking Visitors who search for specific keywords have a much higher likelihood of buyingWednesday, 27 June 12
  • 24. Detailed Product Name Product name in URL Product Name in Heading & Breadcrumb Product name in DescriptionWednesday, 27 June 12
  • 25. Position #2 for product name searchWednesday, 27 June 12
  • 26. Offsite SEO Links from other websites Reviews from other Blogs Press Releases (Tool: PR Web) Forum Discussions Facebook, Twitter, Google+, PinterestWednesday, 27 June 12
  • 27. Marketing #2 Search Engine MarketingWednesday, 27 June 12
  • 28. Search Engine Marketing - The Basics 1. Research Keywords (Google Keyword Tool) 2. Use keywords in your ad 3. Write enticing copy 4. Include Promotions in your copy 5. Send clicks to product page 6. Measure, Test, RepeatWednesday, 27 June 12
  • 29. Good Ad Use of keyword in ad Use of good copy Discount mentioned in AdWednesday, 27 June 12
  • 30. Landing Page: Where’s the Kettlebell?Wednesday, 27 June 12
  • 31. Good Ad Use of keyword in ad Use of good copy Free shipping promotion in AdWednesday, 27 June 12
  • 32. Landing Page: Relevant Landing PageWednesday, 27 June 12
  • 33. Marketing #3 EmailWednesday, 27 June 12
  • 34. Email Marketing Newsletter Post purchase Abandoned Cart Referrals Surveys PromotionsWednesday, 27 June 12
  • 35. Marketing #4 Let’s get SocialWednesday, 27 June 12
  • 36. Social Media Facebook Twitter Google+ Discussion Boards BlogsWednesday, 27 June 12
  • 37. Facebook Brand Page Connect with thousands of prospects Build your brand Get instant feedbackWednesday, 27 June 12
  • 38. Goal: Your SiteWednesday, 27 June 12
  • 39. Increasing Conversions #1 Display Trust and CredibilityWednesday, 27 June 12
  • 40. Display a Phone Number on Every pageWednesday, 27 June 12
  • 41. Leverage the brand logos that you sellWednesday, 27 June 12
  • 42. Increase Buyer ConfidenceWednesday, 27 June 12
  • 43. Increasing Conversions #2 Detailed Product PagesWednesday, 27 June 12
  • 44. Wednesday, 27 June 12
  • 45. Professional PhotosWednesday, 27 June 12
  • 46. Professional Photos Extra Large PhotosWednesday, 27 June 12
  • 47. Lots of Unique ContentWednesday, 27 June 12
  • 48. Free Shipping ReminderWednesday, 27 June 12
  • 49. Product VideoWednesday, 27 June 12
  • 50. Even more detailed contentWednesday, 27 June 12
  • 51. Product Reviews - 18% Uplift in Sales Source: Revoo Stats 2012Wednesday, 27 June 12
  • 52. Google Loves Detailed Product Pages 4 of the top 5 results. Wow.Wednesday, 27 June 12
  • 53. Bonus: Product Videos 64% to 85% More Likely to Purchase After Watching a Video (Internet Retailer 4/2010) 53x Higher Likelihood of a front- page Google result (Forrester 1/2010) 6% increase in in-store sales (Neilson, 4/2010)Wednesday, 27 June 12
  • 54. E deMa h aa i di c a lnbg o ic mmec .o rec m@Bg o iC mmec re