Elearning Symposium Presentation - Alex Turkovic at Bigcommerce
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Elearning Symposium Presentation - Alex Turkovic at Bigcommerce

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Elearning Symposium Presentation - Alex Turkovic at Bigcommerce Elearning Symposium Presentation - Alex Turkovic at Bigcommerce Presentation Transcript

  • How Bigcommerce Uses Video for Internal & Client Facing Training Why Video: Alex Turkovic Manager – Learning & Development
  • Rate your use of video in learning solutions: 1 What the heck is video? 10 They call me ‘Scorsese’
  • Those of you who use video: 2) I use a nice camera, external mic, decent lighting & spend time editing 3) I have a full blown video studio complete with backdrops, green screens, editing bay, etc. 1) I use a very simple camera, minimal/no lighting & don’t edit much
  • Does your setup matter? NO!
  • Why video?
  • Bigcommerce Mission Be the #1 e-commerce provider in the world by creating and delivering software that changes people’s lives.
  • Topic  Bullet 1  Bullet 2  Bullet 3  Bullet 4 Startup Suzy Nights & Weekends
  • Topic  Bullet 1  Bullet 2  Bullet 3  Bullet 4
  • • Short Video!!!!! • Description • Comments Section • Other Resources • Suggested Next Video • Transcript
  • Why we included a video transcript? Search Engine Optimization • Added value for the marketing team! • Guess what…Google can’t watch video...yet Accessibility Translation
  • The Data  Launched in February of 2014  Currently up to 150 minutes of content  45,000 unique video plays since mid-February  82% Engagement Rate  Trial-to-Paid Conversion Uplift from 10% to 15%!!
  • Intro to ‘Attract Shoppers’
  • Internal Training
  • The Audience Tech Support • Phone Queue • Technical Details Sales • Time is $ • Feature Positioning Engineering • Prefer self-paced • Bite sized
  • ONLINE TRAINING – Prerequisite • Client Facing Training (Bigcommerce University) • Quick Quiz • Internally Relevant Material (Usually video & info pages) • Build-A-Store Steps IN-CLASS FOLLOWUP • Labs – Practical application (Simulation / Role Play / Mock Calls) Course Structure (Khan Academy Style)
  • • Increased instructional time • Decreased classroom time • More time devoted to content creation Net net:
  • Infrastructure & Production
  • Hosting  All videos hosted on Wistia  Great Data!!!
  • Infrastructure LMS Internal Training Wistia (Video Hosting) Benefits of external video hosting: • Reduced load on LMS • Great analytics! • Multiple utilization of same video • Only have to update it in ONE place! BCU Client-facing Udemy
  • Development Process Edit Shoot Table Read Script
  • Edit Shoot Table Read Script
  • Edit Shoot Table Read Script Best Practices: • Hold all comments until after the first read. • Appoint a scribe! Don’t make edits while reading. • STAND UP! Benefits: • Ensures your script sounds natural • Reduces complexity with the review process
  • Edit Shoot Table Read Script ‘Talking Head’ • Use a teleprompter OR memorize bits of content • Shoot someone who is natural on camera • Light your shot properly Screen Capture • Camtasia is a life saver! Audio • PLEASE use a separate mic from the camera…please. • Record your audio in the same space for consistency Shoot for the edit!
  • Edit Shoot Table Read Script Editing can make-or-break your videos!!!! A good video editor is worth the investment (I’m serious!)
  • Wistia Learning Center  GREAT example of what good video-learning looks like  Incredibly helpful for your own production efforts
  • Iterative Approach MVP
  • Why Video? Craft & Brand your message One-to-Many & Just-in-Time Scalable With some help, it can be interactive It doesn’t have to be complex