Create Buyers - Conversion Workshop ppt
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Create Buyers - Conversion Workshop ppt

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Be sure to click directly on any links within the presentation to get access to resources that will help you sell more! ...

Be sure to click directly on any links within the presentation to get access to resources that will help you sell more!

This presentation was created by a team of experts and teaches the basics of optimizing your Bigcommerce store to best encourage potential shoppers to convert into buyers! We’ll discuss how website conversion works and a variety of methods to reduce pain points and funnel customers towards the checkout process.

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Create Buyers - Conversion Workshop ppt Create Buyers - Conversion Workshop ppt Presentation Transcript

  • Conversion Rate Optimization
  • Expectations for Conversion There are common best practices Every business is different If it’s not broken, don’t “fix it!” Improvement doesn’t happen overnight
  • What is Conversion? A measure of the number of potential customers that go on to make a purchase View slide
  • Backlinks Search Engine s Blogs The Conversion Funnel A good conversion rate is dependent upon a variety of factors Soc Me ial dia View slide
  • A Client Enters your Store You have less than 5 seconds! Show what you are selling Answer common questions Guide them on where to go next ● ● ● Some Helpful Tools: ● ● Five second test Are you answering your client’s questions?
  • Homepage Conversion Opportunities ● ● Carousel Images Marketing Banners Homepage Category pages Brand pages ● ● Feature Your Best Sellers Mobile Theme Average +50% sales
  • Homepage Power Tips Follow the links for step-by-step instructions 1. Carousel ● ● 2. Marketing Banners ● ● 3. How to use How to customize Create a banner Create a rotating banner Mobile ● ● ● The Bigcommerce mobile app Enable mobile theme Customize mobile theme
  • Header Conversion Opportunities Visible throughout your ENTIRE website 1. 2. 3. 4. Include contact information Simple category navigation Additional content pages Utilize in-store site search
  • Header Power Tips Follow the links for step-by-step instructions 1. Include your contact information 2. Product category help 3. Content page help ● ● ● ● 4. Edit your shipping & returns page Create additional web pages Create a contact us form Create a privacy policy In-Store site search ● ● ● Power of in-store site search How to use site search Best practices
  • Footer Conversion Opportunities Visible throughout your ENTIRE website Simple category navigation Trust signals can increase sales 36% 1. 2.
  • Footer Power Tips Follow the links for step-by-step instructions 1. SSL Certificate Information 2. How to add logos
  • Category Page Conversion Opportunities 1. Breadcrumbs 2. Banners 3. Sub-categories ● Thumbnail Images
  • Product Page Conversion Opportunities 1. Product Descriptions 2. Product Options 3. Product Availability 4. Product Reviews
  • Product Page Conversion Opportunities Multiple High-Resolution Images 67% of customers consider images “very important”
  • Product Page Conversion Opportunities Videos
  • Video Dos and Don'ts DO Don’t (If Applicable) ● ● ● ● ● ● ● ● ● ● Items being made Close ups Show multiple perspectives Highlight features All uses What it’s made from The benefits of use The “how-to’s” Your physical store The options are endless! ● ● ● Use autoplay Have no purpose Have too many
  • Product Page Power Tips Follow the links for step-by-step instructions 1. 2. Product Descriptions that sell Product Options ● ● 3. Product Reviews ● ● 4. ● Tips for shooting How to customize Product Videos ● ● 7. Enable customer reviews Product Reviews that Sell Product Images ● 5. Option examples How to have effective options How to add video Video best practices Product Availability ● Available online? Pre-order? Call for pricing? Note: All of the above applies to downloadable products
  • Shopping Cart Conversion Opportunities 1. Shipping ○ ○ ○ ○ 2. To high? 65% will abandon Shipping & returns page? Offer more than one option 35% opt for local pickup Coupon Codes ○ Savings = move to checkout!
  • Check Out Conversion Opportunities 1. Coupon code ● 2. Express checkout ● 3. Automatically enabled Guest checkout ● 4. Show it! Automatically enabled Non-hosted payment options 1. 2. 3. Stripe Securenet ...and many more!
  • Abandoned Cart Conversion Opportunities Can Recover 15%+ of Lost Sales
  • What is My Conversion Rate?
  • Have you set this up yet?
  • Additional Resources 1. Instructions: Support portal 2. Advice: Community forum 3. Bonus Material: Bigcommerce blog 4. Added functionality: Applications 5. Want more: Partners 6. Great examples: Showcase 7. More Ideas: Your competitor’s!