Cashing in on mobile commerce
Upcoming SlideShare
Loading in...5
×
 

Cashing in on mobile commerce

on

  • 513 views

In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ...

In the US, we spend more than 2 hours a day on our mobile devices. So it should be no surprise that over 50% of your store traffic now comes from mobile phones and tablets. The question is: are you ready to cash in on this mobile revolution?

Join us to learn the strategies and how-tos for both selling and managing your store via mobile.

Selling via mobile:
Who is shopping on mobile devices
What makes them buy
Surprising ways to capture their attention and keep it through a sale
Driving repeat traffic back to your store from a mobile environment

Managing your store on the go:
Get real-time data no matter where you are
See what is selling and why
Change product details on the fly
Contact customers when you need to most

Join us and find out how you can be part of the m-commerce revolution and cash in on elusive mobile sales.

Statistics

Views

Total Views
513
Views on SlideShare
513
Embed Views
0

Actions

Likes
0
Downloads
23
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • 91% of adults own a mobile phone and 56% of these are defined as smart phones2014 mobile will overtake desktop useage; 2016 mobile will account for $87 Billion of ecommerce and account for ¼ of all transactions74% are using mobile during the shopping processSpending more on mobile:Tablets = $329 per order resulting in $13.9 billionSmartphones = $250 per order resulting in $9.9 billionSpending more in specific categoriesup 50% Health and BeautyUp 40% AppliancesUp 34% on ElectronicsUp 25% on Household careDemographics of a mobile shopper45% Men & 35% WomenMen top purchaser of consumer electronics, movie/event tickets & digital content25% of men shop mobile during & at officeWomen tend to show while waiting for something outside the office
  • Pre-shopping activities via mobile44% deals44% price comparison30% product reviewsShopping and Purchasing activities31% purchase if it is easy to get product information via mobileEase of check out (data from other webinar about reducing steps to purchase)In store will purchase on line if price is better and easy to do; important to be found when using mobile search.
  • Pre-shopping activities via mobile44% deals44% price comparison30% product reviewsShopping and Purchasing activities31% purchase if it is easy to get product information via mobileEase of check out (data from other webinar about reducing steps to purchase)In store will purchase on line if price is better and easy to do; important to be found when using mobile search.
  • Store FrontMake sure your default store settings work in a mobile environmentCustomize mobile store to match your brandStreamline shopping and check outApp or mobile store? Why make a choice use both if possible62% access mobile store via mobile browser; 38% via store appApptive- create store app for small ecommerce businesses
  • Second Screen Trends- use of mobile or tablet when watching TV or gaming. 85% use second screen once a month when watching TV: 40% do this daily; 79% visit FB while watching TVMake sure your products are mobile SEO optimized to be found in a mobile search environmentKnow what similar products are being promoted and cash in on the buzz19% shop via mobile for products we see featured in shows and ads (NDP Group)Viggle- rewards people for interacting with sponsor when watching live broadcast;
  • Second Screen Trends- use of mobile or tablet when watching TV or gaming. 85% use second screen once a month when watching TV: 40% do this daily; 79% visit FB while watching TVMake sure your products are mobile SEO optimized to be found in a mobile search environmentKnow what similar products are being promoted and cash in on the buzz19% shop via mobile for products we see featured in shows and ads (NDP Group)Viggle- rewards people for interacting with sponsor when watching live broadcast;27% Look up product info and 22% seek coupons or deals after seeing products in TV show or ad (Nelson)Use customers favorite shows to drive business; e.g. Shop your favoriate shows with ebay- goods related to show or items curated by the start
  • Email scenario- send online coupon to email, open via mobile device (75% of US smartphone users check email on mobile. 9 minute chunks of time), click to mobile store to buy using coupon, Social selling- ask people to share deal with friends in social, (9hours & 6 minutes a month on social media via mobile- Nelson), click to mobile store to get deal and purchase.
  • Who is checking prices via moble?54% of those age 18-25 and 56% of those age 26-35 have done so, compared with 35% of those age 56-65 and 37% of those age 66-75Getting listed is important- pull info form 5 things to boost sales contentSEO for mobile optimization Buy online and willingness to pick up real time if option.
  • Mobile Ads71% smartphone users search after being exposed to ads online82% notice mobile ads and remember ads50% of those see mobile ads take action; 49% of those actions are purchaseAds should be action oriented- 9 out of 10 smartphone searches result in a purchase, store visit or click to call business
  • Mobile store management let your manage real time any place you have a connection via mobileImmediate notice of orders that have come through your store, turn on or off depending on your preferenceProcess orders quickly for high satisfaction rates Problem/issue with order- know immediately and manage process

Cashing in on mobile commerce Cashing in on mobile commerce Presentation Transcript

  • Agenda • Who is shopping? • What is making them buy? • Mobile store best practices • Second screen impact • Keep them coming back • Real-time store and order management
  • Who is shopping on mobile? “In 2016 mobile will account for $87 Billion of ecommerce.” -Morgan Stanley More than 50% of store traffic is mobile Average order value on tablets: $329, smartphone: $250 Men: 45%, women: 35%; Men during office hours, women after
  •  Health and Beauty up 50%  Appliances up 40%  Electronics up 34%  Household Care up 25% What are they buying? Spending more in a variety of categories compared to non-mobile shoppers View slide
  • Mobile success Customer Case Study: Lady in Red found success by using mobile site, finds it simple and very user friendly View slide
  • Mobile for pre-buying activities - 30% Review products - 44% Compare prices - 44% Research deals
  • © 2013 Bigcommerce Pty. Ltd. Buying via mobile - 31% purchase if product information is easy to get - Less steps = more checkouts - Who does the work now: You or your customers?
  • Mobile best practices Default store needs to be mobile friendly, next step is to customize mobile store to your brand Mobile store or app? Both is best! 62% use mobile store 38% use store app Make checkout quick and easy for mobile
  • Mobile storefront — same branding across desktop, tablet and smartphone Customer Case Study: Where Did You Get That Case?
  • Second screen trends Usage while watching TV or gaming: 85% once a month 40% daily 19% shop for products seen in shows while watching TV 79% visit Facebook while watching TV
  • Cash in on second screen - SEO for mobile - Reward for shopping during broadcast, e.g. Viggle - Use customers’ top shows to drive business (not with traditional ads) “27% look up info & 22% seek deals on products while watching TV shows.” -Nelson
  • Mobile coupons • Not just for local business • Distribute via email • Social media • Coupon apps “By 2014, 25% of mobile users will redeem a mobile coupon.” -eMarketer
  • Price comparison listings • 56% are using mobile to check prices • Getting listed = getting found • Mobile SEO is critical • Will buy via mobile in store if price/shipping options are right
  • Keep them coming back Reminder to rebuy via emails or text © 2013 Bigcommerce Pty. Ltd.
  • Abandoned cart saver Bring back visitors who left your store before buying
  • Customer Case Study: Night-Gear “In the last month alone, we recovered over $8,000 in sales we would otherwise have lost.”
  • Drive back with social media Mobile users spend over 9 hours a month on social media
  • Mobile ads - 71% of users search after seeing ads - 82% remember ads - 50% take direct action on ads and 49% of those purchase
  • © 2013 Bigcommerce Pty. Ltd. Real-time store and order management Any place, any time
  • Mobile store management Real-time order notification Real-time performance dashboard
  • Mobile order management Customer billing history Order details
  • • Review incoming orders • Understand impact on stock • See special notes about order • Complete order fulfillment • Contact via email or click to dial if questions or issues arise Backlog of orders Mobile order management
  • Mobile product page management • Feature or hide products as you learn about inventory levels • Change title • Change price • Update product images
  • Mobile commerce checklist  Have an easy-to-buy-from mobile store that complements our standard desktop offering  Customize your mobile store to reflect your brand  Shorten checkout steps as much as you can  Optimize your store and product pages for mobile SEO  Get listed on price comparison sites  Take advantage of second screen activities  Leverage trends in social media  Manage orders and your store via mobile
  • Start cashing in on mobile commerce today! Bigcommerce has all the tools you need to cash in on mobile commerce. Implement the mobile checklist Try Bigcommerce free: www.bigcommerce.com