Your SlideShare is downloading. ×
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Big Commerce 2009 Internet Retailer Survey
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Big Commerce 2009 Internet Retailer Survey

1,761

Published on

The results of the BigCommerce 2009 Internet Retailer survey. Online retailers using BigCommerce to sell online were invited to participate in the 2009 Internet Retailer Survey via email invitation. A …

The results of the BigCommerce 2009 Internet Retailer survey. Online retailers using BigCommerce to sell online were invited to participate in the 2009 Internet Retailer Survey via email invitation. A total of 491 online retailers completed the survey between 21st and 30th September 2009. The answers to each question are included in this PDF.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,761
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
126
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  1. 2009 Internet Retailer Survey www.BigCommerce.com
  2. 2009 Internet Retailer Survey, Presented by BigCommerce Survey Summary After analysing results of the 2009 Internet Retailer Survey, conducted by BigCommerce, it’s clear that the vast majority of online retailers are new to selling online. Apparel, software and computers/accessories are the most popular products being sold online and the overwhelming majority of sales for those surveyed come from their online store as opposed to a traditional bricks and mortar business. In regards to the next 12 months, the majority of online retailers take a hopeful view towards improving sales from their online store and haven seen the best return on investment from email marketing (37%), Google AdWords (37%) and social media (15%). Email marketing (71%), Google AdWords (60%) and blogging (42%) comprise the major marketing strategies which will be implemented by those online retailers surveyed going into 2010. 34% of respondents use FaceBook to communicate with potential customers, while 32% use Twitter. The typical online retailer posts between 0-2 tweets per week and when asked how Twitter affects their online sales, the majority (39%) reported that they weren’t able to track the results Twitter has had on their sales. Similarly, 34% of online retailers who reach out to prospects and customers on FaceBook reported they didn’t have a way to track sales made from their social media efforts. How the results were collected Online retailers using BigCommerce to sell online were invited to participate in the 2009 Internet Retailer Survey via email invitation. A total of 491 online retailers completed the survey between 21st and 30th September 2009. The answers to each question are included on the pages that follow. Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  3. 2009 Internet Retailer Survey, Presented by BigCommerce Question 1: What do you sell online? Answer Optionss Response Percent Computer & Accessories 13.0% Automotive 4.3% Apparel 21.0% Footwear 4.7% Pet Supplies 3.5% Travel & Holidays 1.6% Books 9.0% Concert & Event Tickets 2.2% Electronics 12.6% Gourmet Good 5.5% Grocery 2.2% Ebooks 5.7% Baby 4.7% Beauty 8.6% Camera & Photo 7.3% Cell Phones & Service 5.3% Health & Personal Care 11.6% Home & Garden 11.4% Home Improvement 2.9% Industrial & Scientific 3.7% Jewelry 10.0% Kitchen & Dining 4.1% MP3 Downloads 3.1% Magazines 1.6% Movies & TV 2.2% Music 2.6% Musical Instruments 2.2% Office Products 7.1% Patio, Lawn & Garden 1.2% Shoes 4.5% Software 13.4% Sports & Outdoors 9.2% Toys 7.3% Video 3.3% Video Games 3.7% Watches 3.9% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  4. 2009 Internet Retailer Survey, Presented by BigCommerce What do you sell online? 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% Question 2: In regards to last year's sales, this year's sales... Answer Options Response Percent Are significantly higher 14.3% Are slightly higher 23.8% Are the same 14.9% Are slightly lower 7.7% Are significantly lower 6.9% I wasn't selling online last year 32.4% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  5. 2009 Internet Retailer Survey, Presented by BigCommerce In regards to last year's sales, this year's sales... Are significantly higher Are slightly higher Are the same Are slightly lower Are significantly lower I wasn't selling online last year Question 3: What percentage of your company's sales come purely from your online store? Answer Options Response Percent 0-10% 23.8% 11-20% 11.2% 21-30% 9.2% 31-40% 4.5% 41-50% 4.5% 51-60% 3.3% 61-70% 3.9% 71-80% 5.1% 81-90% 5.3% 91-100% 29.3% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  6. 2009 Internet Retailer Survey, Presented by BigCommerce What percentage of your company's sales come purely from your online store? 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Question 4: What percentage of your company's sales DO NOT come from your online store? Answer Options Response Percent 0-10% 34.4% 11-20% 6.5% 21-30% 4.3% 31-40% 3.1% 41-50% 6.1% 51-60% 5.3% 61-70% 5.9% 71-80% 8.4% 81-90% 10.6% 91-100% 15.5% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  7. 2009 Internet Retailer Survey, Presented by BigCommerce What percentage of your company's sales DO NOT come from your online store? 0-10% 11-20% 21-30% 31-40% 41-50% 51-60% 61-70% 71-80% 81-90% 91-100% Question 5: What is your biggest challenge in regards to selling online over the next 12 months? Answer Options Response Percent Maintaining my profit margins 3.7% New competitors entering the market 3.5% Recruiting and training new staff 1.0% Increasing my product range 7.3% Reducing my prices to stay competitive 4.9% Keeping my bricks and mortar store open 0.6% Finding new customers 37.7% Enticing existing customers to repurchase 5.7% Keeping up with changes in technology 4.5% Integrating my online store with my back end systems 10.2% Systemizing my business processes 7.5% Warehousing and inventory management 4.1% Customer communication (email marketing, Twitter, etc) 5.3% Maximizing my marketing budget 4.1% Other (please specify) Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  8. 2009 Internet Retailer Survey, Presented by BigCommerce Maintaining my profit margins What is your biggest challenge in regards to selling online over the next 12 months? New competitors entering the market Recruiting and training new staff Increasing my product range Reducing my prices to stay competitive Keeping my bricks and mortar store open Finding new customers Enticing existing customers to repurchase Keeping up with changes in technology Integrating my online store with my back end systems Systemizing my business processes Warehousing and inventory management Customer communication (email marketing, Twitter, etc) Maximizing my marketing budget Question 6: How critical is your online store in respect to your bottom line? Answer Options Response Percent Extremely critical - without it we'd be out of business 40.9% Critical - it generates significant revenues 21.2% Slightly important - it brings in orders, but not as many as I'd like 32.8% Not that important - our main focus is our bricks and mortar store or warehouse 5.1% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  9. 2009 Internet Retailer Survey, Presented by BigCommerce How critical is your online store in respect to your bottom line? Extremely critical - without it we'd be out of business Critical - it generates significant revenues Slightly important - it brings in orders, but not as many as I'd like Not that important - our main focus is our bricks and mortar store or warehouse Question 7: Which strategies will you be using over the next 12 months to drive new customers to your online store? Answer Options Response Percent Google AdWords 59.7% Online Banner Ads 28.3% Affiliate Program 26.9% Email Marketing 70.7% Newspaper Advertising 12.8% Cold Calling 6.3% Social Media (Facebook, Twitter) 51.1% Direct Mail 22.0% Trade Shows or Conferences 21.2% Public Relations 20.0% Publicity Stunts 4.5% Strategic Alliances or Partnerships 16.9% Blogging 42.4% Podcasts 4.9% TV Advertising 3.3% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  10. 2009 Internet Retailer Survey, Presented by BigCommerce Radio Advertising 4.5% Classifieds (eBay, CraigsList) 22.2% Other (please specify) Which strategies will you be using over the next 12 months to drive new customers to your online store? 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% (eBay, Craigs… (Facebook, T… AdWords Program Blogging Newspaper Publicity Social Media TV Advertising Advertising or Conferences Affiliate Classifieds Stunts Google Trade Shows Question 8: Which marketing strategy has given you the best return on your investment? Answer Options Response Percent Google AdWords 37.1% Online Banner Ads 7.9% Affiliate Program 5.9% Email Marketing 37.3% Newspaper Advertising 3.7% Cold Calling 3.9% Social Media (Facebook, Twitter) 14.9% Direct Mail 7.7% Trade Shows or Conferences 7.3% Public Relations 9.0% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  11. 2009 Internet Retailer Survey, Presented by BigCommerce Publicity Stunts 0.6% Strategic Alliances or Partnerships 4.9% Blogging 10.0% Podcasts 1.2% TV Advertising 1.0% Radio Advertising 1.4% Classifieds (eBay, CraigsList) 7.3% Other (please specify) Which marketing strategy has given you the best return on your investment? 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% (eBay, Craigs… (Facebook, T… Blogging Newspaper AdWords Program Social Media Advertising or Conferences Publicity Stunts TV Advertising Affiliate Classifieds Google Trade Shows Question 9: How would you describe your outlook for sales from your online store over the coming 12 months? Answer Options Response Percent Bleek 3.5% Hopeful 43.4% Average 25.3% Plentiful 23.6% Overwhelming 4.3% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  12. 2009 Internet Retailer Survey, Presented by BigCommerce How would you describe your outlook for sales from your online store over the coming 12 months? Bleek Hopeful Average Plentiful Overwhelming Question 10: Do you currently use FaceBook to communicate with customers or shoppers? Answer Options Response Percent Yes 34.4% No 65.6% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  13. 2009 Internet Retailer Survey, Presented by BigCommerce Do you currently use FaceBook to communicate with customers or shoppers? Yes No Question 11: If you answered "Yes" to question 10, how would you say FaceBook affects your online sales? Answer Options Response Percent I can't track how many sales I've had as a result of using FaceBook 34.3% I've noticed no new sales as a result of using FaceBook 23.6% I've noticed few new sales as a result of using FaceBook 28.7% I've noticed quite a few new sales as a result of using FaceBook 10.1% I've noticed a large amount of new sales as a result of using FaceBook 3.4% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  14. 2009 Internet Retailer Survey, Presented by BigCommerce If you answered "Yes" to question 10, how would you say FaceBook affects your online sales? I can't track how many sales I've had as a result of using FaceBook I've noticed no new sales as a result of using FaceBook I've noticed few new sales as a result of using FaceBook I've noticed quite a few new sales as a result of using FaceBook I've noticed a large amount of new sales as a result of using FaceBook Question 12: Do you currently use Twitter to communicate with customers or shoppers? Answer Options Response Percent Yes 31.8% No 68.2% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  15. 2009 Internet Retailer Survey, Presented by BigCommerce Do you currently use Twitter to communicate with customers or shoppers? Yes No Question 13: If you answered "Yes" to question 12, how many new posts do you make on Twitter each week? Answer Options Response Percent 0-2 41.3% 3-5 26.9% 6-10 15.0% 11-20 8.4% 21-50 7.2% Over 50 1.2% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  16. 2009 Internet Retailer Survey, Presented by BigCommerce If you answered "Yes" to question 12, how many new posts do you make on Twitter each week? 0-2 3-5 6-10 11-20 21-50 Over 50 Question 14: If you answered "Yes" to question 12, how would you say Twitter affects your online sales? Answer Options Response Percent I can't track how many sales I've had as a result of using Twitter 38.7% I've noticed no new sales as a result of using Twitter 27.0% I've noticed few new sales as a result of using Twitter 27.6% I've noticed quite a few new sales as a result of using Twitter 6.7% I've noticed a large amount of new sales as a result of using Twitter 0.0% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  17. 2009 Internet Retailer Survey, Presented by BigCommerce If you answered "Yes" to question 12, how would you say Twitter affects your online sales? I can't track how many sales I've had as a result of using Twitter I've noticed no new sales as a result of using Twitter I've noticed few new sales as a result of using Twitter I've noticed quite a few new sales as a result of using Twitter I've noticed a large amount of new sales as a result of using Twitter Question 15: What is your annual marketing budget for your online store? Answer Options Response Percent $0 - $10,000 80.7% $10,001 - $50,000 14.9% $50,001 - $100,000 2.6% $100,001 - $500,000 1.6% $500,001 - $1,000,000 0.2% $1,000,001+ 0.0% Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com
  18. 2009 Internet Retailer Survey, Presented by BigCommerce What is your annual marketing budget for your online store? $0 - $10,000 $10,001 - $50,000 $50,001 - $100,000 $100,001 - $500,000 $500,001 - $1,000,000 $1,000,001+ Survey results collected from 21st – 30th September 2009 BigCommerce – The Easiest Way to Sell Online http://www.bigcommerce.com

×