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A perspective on product management - Product Camp Sydney Keynote

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Asok Boopathy's Keynote Speech at Product Camp Sydney, 24 November 2012. A perspective on Product management. Topics include "The circle of product management", "The purple cow", and "Know the state …

Asok Boopathy's Keynote Speech at Product Camp Sydney, 24 November 2012. A perspective on Product management. Topics include "The circle of product management", "The purple cow", and "Know the state of your business".

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  • 1. A perspective on product management Product Camp November 24, 2012 Asok Boopathy© 2003 – 2009 Bigcommerce Pty. Ltd.
  • 2. Keypoints The circle of product managementIt is not just about The Product“The Product”Know your customersYou can’t be all things to State of the Business CustomerseveryoneBrand promiseCraftmanship Continuous Optimisation Focus/PersonasCreate a “Purple Cow”Continuous OptimisationUnderstand the state of yourbusiness The Purple Cow Brand Promise Craftsmanship © 2003 – 2009 Bigcommerce Pty. Ltd.
  • 3. The circle of product managementKeypointsIt is not just about The Product“The Product”Know your customersYou can’t be all things to State of the Business CustomerseveryoneBrand promiseCraftmanship Continuous Optimisation Focus/PersonasCreate a “Purple Cow”Continuous OptimisationUnderstand the state of yourbusiness The Purple Cow Brand PromisePeople, more people,armies of people- Communication Craftsmanship- Alignment- Changing the DNA © 2003 – 2009 Bigcommerce Pty. Ltd.
  • 4. The circle of product managementKeypointsIt is not just about The Product“The Product” DATA DATAKnow your customersYou can’t be all things to State of the Business CustomerseveryoneBrand promiseCraftmanship Continuous Optimisation Focus/PersonasCreate a “Purple Cow”Continuous OptimisationUnderstand the state of yourbusiness The Purple Cow Brand PromisePeople, more people,armies of people- Communication Craftsmanship- Alignment- Changing the DNAData © 2003 – 2009 Bigcommerce Pty. Ltd.
  • 5. The circle of product managementKeypointsIt is not just about The Product“The Product” DATA DATAKnow your customersYou can’t be all things to State of the Business CustomerseveryoneBrand promiseCraftmanship Continuous Optimisation Focus/PersonasCreate a “Purple Cow”Continuous OptimisationUnderstand the state of yourbusiness The Purple Cow Brand PromisePeople, more people,armies of people- Communication Craftsmanship- Alignment- Changing the DNAData © 2003 – 2009 Bigcommerce Pty. Ltd.
  • 6. The purple cow© 2003 – 2009 Bigcommerce Pty. Ltd.
  • 7. Know the state of your business Realignment Turnaround FAIL Shutdown FAIL Sustaining Success Start-up Amazon.com Sales Ebay GMV (gross merchandise value) Bigcommerce Client Revenue $800,000,000 GROWTH $700,000,000 $600,000,000 $500,000,000 $400,000,000 $300,000,000 $200,000,000 $100,000,000 $- 1st full calendar 2nd full year calendar 3rd full year calendar year© 2003 – 2009 Bigcommerce Pty. Ltd.
  • 8. Questions?Comments?© 2003 – 2009 Bigcommerce Pty. Ltd.
  • 9. Thank you!© 2003 – 2009 Bigcommerce Pty. Ltd.