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Mobile for All
Introduction – Mark Brill  Mobile Marketing                                   20 years in digital   & Innovation          ...
But we’rebecoming‘smarter’,faster
10%   of media time is spent      in mobile devices      7%      of media time is spent      in print
This is what we do                             36% of emails                                           Over 54% of        ...
And where we do it                                                       31% have purchased via smartphone73% use whilst s...
Most business approach mobile like this ..          ‘Let’s build an app’
An app is a majorinvestment …          Development/code    £            Design/UX                   Updates               ...
But above all you need …
Five (free) things youcan do to be more‘mobile’
#1A mobile website isessential hygiene
There are many freetools
#2Get found on mobile
Optimise your searchand local search
#3Connect youradvertising and PR
There are many waysto do it: URL Hashtags Likes Pins … even QR
Be imaginative
#4Don’t forget yourexisting customers
How do youremails look?
Can you deliver abetter service?
#5SoLoMoNew Opportunities
Foursquare is foreveryone
Easy tools
You can co-create
New ways to engage
Campaigns can takeany shape
A bonus tip ...
Become augmented
What canyou do?     (be imaginative)
Thank You!             Want to know more?                 Futuremedia.me                  @marktxt4ever   Mark.brill@brand...
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Mobile For All - Mark Brill

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  • Brand led and curated content – the weird thing about Ford is that they are in danger of becoming a seriously cool car company
  • Transcript of "Mobile For All - Mark Brill"

    1. 1. Mobile for All
    2. 2. Introduction – Mark Brill Mobile Marketing 20 years in digital & Innovation 9 years in mobile Specialist Senior Lecturer Chair of DMA @ Mobile Council BCU Chair of DMA Future Media Awards Masters mark.brill@brandemotivity.com @marktxt4ever txt4ever.wordpress.com
    3. 3. But we’rebecoming‘smarter’,faster
    4. 4. 10% of media time is spent in mobile devices 7% of media time is spent in print
    5. 5. This is what we do 36% of emails Over 54% of are read on Facebook & mobile 57% of Twitter users are mobile 11% of YouTube viewed on mobile 84% regularly use*Up to 30% of brandsearches 81% regularly use*are frommobile 91% regularly 13% of web browsing is view* from mobile 60% regularly search* 86% use daily* Ourmobileplanet.com, EU5 Smartphone Users, 2012
    6. 6. And where we do it 31% have purchased via smartphone73% use whilst shopping 63% watching TV 80% during downtime% 59% 32% Ourmobileplanet.com, EU5 Smartphone Users, 2012
    7. 7. Most business approach mobile like this .. ‘Let’s build an app’
    8. 8. An app is a majorinvestment … Development/code £ Design/UX Updates Promotion
    9. 9. But above all you need …
    10. 10. Five (free) things youcan do to be more‘mobile’
    11. 11. #1A mobile website isessential hygiene
    12. 12. There are many freetools
    13. 13. #2Get found on mobile
    14. 14. Optimise your searchand local search
    15. 15. #3Connect youradvertising and PR
    16. 16. There are many waysto do it: URL Hashtags Likes Pins … even QR
    17. 17. Be imaginative
    18. 18. #4Don’t forget yourexisting customers
    19. 19. How do youremails look?
    20. 20. Can you deliver abetter service?
    21. 21. #5SoLoMoNew Opportunities
    22. 22. Foursquare is foreveryone
    23. 23. Easy tools
    24. 24. You can co-create
    25. 25. New ways to engage
    26. 26. Campaigns can takeany shape
    27. 27. A bonus tip ...
    28. 28. Become augmented
    29. 29. What canyou do? (be imaginative)
    30. 30. Thank You! Want to know more? Futuremedia.me @marktxt4ever Mark.brill@brandemotivity.com
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