Your SlideShare is downloading. ×
0
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
How to Transform Your Business Through Digital - Anthony Tattum
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to Transform Your Business Through Digital - Anthony Tattum

162

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
162
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Perkins Slade – Coach you’re the bestBloc hotels - LaunchBiddle & Webb - Tails - TribesAge of Wushu - StuntPunchSan Carlo
  • PunchSan Carlo
  • Transcript

    • 1. TRANSFORMING YOUR BUSINESS THROUGH DIGITAL MEDIA Anthony Tattum Managing Director, Big Cat
    • 2. Big Cat Group was established in 200026 staff across 4 offices in UK, France & SpainAward-winning marketing, brand and eventmanagement consultancyWorking at a strategic level – Marketing as ameans of achieving campaign and businessgoals @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 3. Do you know youraudience?Acorn / Mosaic demographicsHobbiesReading listPrejudices @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 4. What are your keymessages?KeywordsTone of voicePersonality @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 5. Are you resourced forsuccess?WebsiteMarketing assetsOperational capacityResource capability @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 6. What does success looklike?Business goalsCampaign objectivesHard metricsSoft metrics (brand)Short term KPIs @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 7. What’s the Big Idea?Coach you’re the bestA great place to beAge of Wushu stunt @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 8. Channel selectionBrand building eDM PPCSales promotionResearch / Intel Experiential SEOCustomer service Pintrest Twitter LinkedIn @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 9. Monitoring resultsGoogle analyticsClient forumsSurvey monkeySales reports @anthonytattum @hello_business #hb2012 #bigcatinsights
    • 10. Transforming You Business Through Digital Media 08.11.12 Delivery & curation by Big Cat & Lara Ratnaraja

    ×