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Engage with our Digital Community - Charlotte Crossley
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Engage with our Digital Community - Charlotte Crossley

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  • 1. Engaging with our digital communityConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 2. The third oldest science park in the UK Owned Birmingham City Council create a science park fit for 2020 On 14 acre site urban location and ….. a 21st Century environment for Birmingham’s future entrepreneurs Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 3. Millennium Bull Ring B. New Street Council ICCNew BCU HS2 location (15min) (15min) House (18min) (23min)Campus (10min) Point (10min) (15min) New library of Birmingham (22min) B. Ormiston Academy B. Metropolitan (10min) College (10min) Aston Uni (2min) Aston Expressway Aston Engineering (UTC)(1min)Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 4. Faraday Wharf Innovation Centre Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 5. Faraday Wharf Innovation CentreTenants Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 6. Changing face of workConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 7. A GLOBAL TECHNOPOLE www.bsp-a.comConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 8. Faraday Wharf iCentrum Digital Plaza Birmingham Digital Plaza Master Plan A Digital Innovation CampusConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 9. It is not about the place It is about the state of the communities associated with the placeConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 10. Economies based on connections not geographiesConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 11. During 2010, Latitudeº asked 201 children around the world, ages 12 and under, [the Millennials] to draw a picture of something they’d like their computers or the Internet to do differently “Kids today don’t neatly divide “online” from “offline” For them, technology is no longer something that mediates experience, … [it] pervades it the Millennials see a device as merely an extension of themselvesConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 12. Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 13. Tools for the job Fast changing marketplace • WordPress • Eventbrite • Campaign monitor • E-newsletters • Twitter • LinkedIn • Online advertising, rather than print • For us… not attempting to engage on FacebookConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 14. Engaging with our external community:• One press announcement per week – crucial ‘content’• 80 events per year, administered through Eventbrite• @bhamscipark (1,372 followers):- Announcements and links to news pieces- Promote our events… and tweeting during the events (twitterfall)- RT’s, #FF’s, and engage in conversations• LinkedIn Group• Monthly e-newsletter (HTML designed corporate template) Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 15. Engaging with our tenants:• @BSPAoffers – soup of the day etc!• We promote tenant news announcements to ensure the exposure for the Park is maximised• Weekly tenant e-bulletin• Monthly (detailed) tenant e-newsletter• Offline… monthly quiz night, Christmas parties, charity initiativesConnect : Communicate : Collaborate : Create www.bsp-a.com
  • 16. Keys to success:Regularity –maintainingmomentumConsistent toneof voiceMonitor Twitterfollower andCampaign Monitorstats (update withnew Eventbrite sign-ups)Choose best mediums Connect : Communicate : Collaborate : Create www.bsp-a.com
  • 17. a new dawn building on a 30 year legacy, we are creating a new geography focussed on the digital community real-estate meeting the needs of future entrepreneurs a nucleating point for the digital/smart city agenda @bhamscipark @lottiecrossleyConnect : Communicate : Collaborate : Create www.bsp-a.com