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Engage with our Digital Community - Charlotte Crossley
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Engage with our Digital Community - Charlotte Crossley


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  • 1. Engaging with our digital communityConnect : Communicate : Collaborate : Create
  • 2. The third oldest science park in the UK Owned Birmingham City Council create a science park fit for 2020 On 14 acre site urban location and ….. a 21st Century environment for Birmingham’s future entrepreneurs Connect : Communicate : Collaborate : Create
  • 3. Millennium Bull Ring B. New Street Council ICCNew BCU HS2 location (15min) (15min) House (18min) (23min)Campus (10min) Point (10min) (15min) New library of Birmingham (22min) B. Ormiston Academy B. Metropolitan (10min) College (10min) Aston Uni (2min) Aston Expressway Aston Engineering (UTC)(1min)Connect : Communicate : Collaborate : Create
  • 4. Faraday Wharf Innovation Centre Connect : Communicate : Collaborate : Create
  • 5. Faraday Wharf Innovation CentreTenants Connect : Communicate : Collaborate : Create
  • 6. Changing face of workConnect : Communicate : Collaborate : Create
  • 7. A GLOBAL TECHNOPOLE www.bsp-a.comConnect : Communicate : Collaborate : Create
  • 8. Faraday Wharf iCentrum Digital Plaza Birmingham Digital Plaza Master Plan A Digital Innovation CampusConnect : Communicate : Collaborate : Create
  • 9. It is not about the place It is about the state of the communities associated with the placeConnect : Communicate : Collaborate : Create
  • 10. Economies based on connections not geographiesConnect : Communicate : Collaborate : Create
  • 11. During 2010, Latitudeº asked 201 children around the world, ages 12 and under, [the Millennials] to draw a picture of something they’d like their computers or the Internet to do differently “Kids today don’t neatly divide “online” from “offline” For them, technology is no longer something that mediates experience, … [it] pervades it the Millennials see a device as merely an extension of themselvesConnect : Communicate : Collaborate : Create
  • 12. Connect : Communicate : Collaborate : Create
  • 13. Tools for the job Fast changing marketplace • WordPress • Eventbrite • Campaign monitor • E-newsletters • Twitter • LinkedIn • Online advertising, rather than print • For us… not attempting to engage on FacebookConnect : Communicate : Collaborate : Create
  • 14. Engaging with our external community:• One press announcement per week – crucial ‘content’• 80 events per year, administered through Eventbrite• @bhamscipark (1,372 followers):- Announcements and links to news pieces- Promote our events… and tweeting during the events (twitterfall)- RT’s, #FF’s, and engage in conversations• LinkedIn Group• Monthly e-newsletter (HTML designed corporate template) Connect : Communicate : Collaborate : Create
  • 15. Engaging with our tenants:• @BSPAoffers – soup of the day etc!• We promote tenant news announcements to ensure the exposure for the Park is maximised• Weekly tenant e-bulletin• Monthly (detailed) tenant e-newsletter• Offline… monthly quiz night, Christmas parties, charity initiativesConnect : Communicate : Collaborate : Create
  • 16. Keys to success:Regularity –maintainingmomentumConsistent toneof voiceMonitor Twitterfollower andCampaign Monitorstats (update withnew Eventbrite sign-ups)Choose best mediums Connect : Communicate : Collaborate : Create
  • 17. a new dawn building on a 30 year legacy, we are creating a new geography focussed on the digital community real-estate meeting the needs of future entrepreneurs a nucleating point for the digital/smart city agenda @bhamscipark @lottiecrossleyConnect : Communicate : Collaborate : Create