Social Media & Residential Real Estate Is there a “there” there?

Where We Left Off – Spring ‘09 Animated Conversation Touched the surface of what defines “social media” Wide range of personal experience Very little sense of professional application The Take-away: Show me

Animated Conversation

Touched the surface of what defines “social media”

Wide range of personal experience

Very little sense of professional application

The Take-away: Show me

Certainty – What We Took Away A tool A strategy A virus A marketing tactic A kids thing A big waste of time An option A fad Social Media is …

A tool

A strategy

A virus

A marketing tactic

A kids thing

A big waste of time

An option

A fad

What We’re doing today… Show you ups and downs Talk about costs and benefits Give you a sense of where to start What to expect

Show you ups and downs

Talk about costs and benefits

Give you a sense of where to start

What to expect

What’s your business? Is it a product business? Is it a people business? Do you provide a home? Or do you provide a solution?

Is it a product business?

Is it a people business?

Do you provide a home?

Or do you provide a solution?

Is Social Media a Fad?

Undeterred by Progress? The world as we know it today divides itself into two parts: What we can’t do anything about… What we can do something about…

New Disciplines Needed In a low GDP, hard money world, we have to know and do better at …. Constant Improvement Engage Your Team Competitive Positioning An ear to the ground Product Development Referrals Community Outreach Customer Insight Customer Satisfaction You Inc.

Who We Are Jamie Bigelow, Bigelow Homes Tim Kane, MBK Homes Carol Ruiz & Lisa Redmond, Red Rocket LA Today’s Team

Jamie Bigelow, Bigelow Homes

Tim Kane, MBK Homes

Carol Ruiz & Lisa Redmond, Red Rocket LA

Bigelow Homes – Jamie Bigelow My Expectations Putting Personal Bias Aside Hurdles to Overcome Organization Change What we expected

My Expectations

Putting Personal Bias Aside

Hurdles to Overcome

Organization Change

What we expected

Bigelow Homes -- What We Did Live Date Tweets a Day Contacts We Reached

Live Date

Tweets a Day

Contacts We Reached

Bigelow Homes -- Public Reaction By The Numbers # of Contacts Notified Who They Were # of Contacts Who Joined

MBK Homes – Tim Kane Expectations Execution Jump in all the way Company buy-in

Expectations

Execution

Jump in all the way

Company buy-in

MBK Homes Reality Check & Lessons Learned Give more than you take Plan on learning Be an advocate for your followers Ask questions Listen Plan Relate Timeliness

Give more than you take

Plan on learning

Be an advocate for your followers

Ask questions

Listen

Plan

Relate

Timeliness

Carol Ruiz Realistic Expectations Early Starts Where We Are Now and Where We’re Going Case Studies TLofts Ideal Homes

Realistic Expectations

Early Starts

Where We Are Now and Where We’re Going

Case Studies

TLofts

Ideal Homes

Early Starts Blanco River --1st tweets

Blanco River --1st tweets

Early Starts Early Eton -- Facebook

Early Eton -- Facebook

Progress -- Update Current Blanco River -- Twitter http://twitter.com/liveblancoriver

Current Blanco River -- Twitter

Progress -- Update Current Blanco River -- Facebook http://bit.ly/2UD57W

Current Blanco River -- Facebook

Progress -- Update Current Eton -- Twitter http://twitter.com/EtonbyMBK

Current Eton -- Twitter

Progress -- Update Current Eton -- Facebook http://www.facebook.com/EtonbyMBKHomes

Current Eton -- Facebook

Case Study: Lee Homes / TLofts http:// twitter.com/TLofts

Case Study: Lee Homes / TLofts -- Disciples

Case Study: Lee Homes / TLofts -- Blog http://www.tlofts.com/blog/?p=236

Case Study: Lee Homes / TLofts -- Facebook http:// www.facebook.com/TLofts

Case Study: Ideal Homes – Facebook

Case Study: Ideal Homes

Case Study: Ideal Homes – You Tube http://bit.ly/4emgc9

Case Study: Ideal Homes -- Twitter http:// twitter.com/valenciascoop

The Take-Aways Intentions Expectations Execution Conviction Wins

Intentions

Expectations

Execution

Conviction

Wins

Thank you! Questions, Comments, Challenges