Charming Zephyr Perfume

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MPD preparation for workshop 7

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Charming Zephyr Perfume

  1. 1. CHARMING ZEPHYR Vietnam Ltd. Add: 75 Tran Dai Nghia Str., Hanoi Official website: www.charmingzephyr.com.vn Tel: +84437305030
  2. 2. INTRODUCTION <ul><li>Company name: Charming Zephyr Vietnam </li></ul><ul><li>Field of business: Import and distribute Charming Zephyr perfume </li></ul><ul><li>Contact: </li></ul><ul><li>Address: 75 Tran Dai Nghia Str., Hanoi </li></ul><ul><li>Tel: 0437305030 </li></ul><ul><li>Official website: www.charmingzephyr.com.vn </li></ul>
  3. 3. INTRODUCTION <ul><li>Charming Zephyr has appeared both in Hanoi and Ho Chi Minh City. </li></ul><ul><li>Head quarter is placed in Hanoi </li></ul><ul><li>5 showrooms, 2 in Hanoi and 3 in Ho Chi Minh City. </li></ul>
  4. 4. MARKETING <ul><li>R&D </li></ul><ul><ul><li>Research new perfume for specific markets </li></ul></ul><ul><ul><li>Develop friendly-for-health products </li></ul></ul><ul><li>Target market </li></ul><ul><ul><li>Market: Vietnamese market, especially in Hanoi and Ho Chi Minh City </li></ul></ul><ul><ul><li>Customers: Focus on both men and strong personality women, who have high income and search for unique fragrance </li></ul></ul>
  5. 5. MARKETING <ul><li>Selling price </li></ul><ul><li>Maya is a luxury and high-class perfume. Products are sell in 2 size: 30 ml and 50ml </li></ul><ul><li>Price: $32 per 30ml bottle </li></ul><ul><li> $49 per 50 ml bottle </li></ul>
  6. 6. Advert for product <ul><li>Be the main part of home of website </li></ul><ul><li>Advertise on magazines </li></ul><ul><li>Give gifts for the first month </li></ul><ul><li>Give sample </li></ul><ul><li>Main strategy: perfume couple </li></ul>
  7. 7. Sales <ul><li>Decorate nice box as special presents </li></ul><ul><li>Discount (for purchasing more than 2) </li></ul><ul><li>Keep contact with customers </li></ul><ul><li>Loyal customer card </li></ul><ul><li>Training sales people: professional skills, standards for employees, .etc </li></ul>
  8. 8. <ul><li>Thanks for your listening </li></ul>

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