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Designed for nordic innovators

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  • 1. DESIGNEDFORNORDIC INNOVATORS
  • 2. 1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazine
  • 3. 1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazineThe most popular stories?reporting from telenor’s uniqueR&D unit at Kjeller
  • 4. LESSON:people love unique content fromother people with fresh ideas
  • 5. 2002edited the email newsletter fornextra (telenor’s enterprise unit)
  • 6. 2002Edited the email newsletter fornextra (telenor’s enterprise unit)The biggest challenge?packaging great content within theconstraints of email clients
  • 7. LESSON:content must always be created withan eye on the publishing channel
  • 8. 2003edited the international in-housemagazine for norske skog
  • 9. 2003edited the international in-housemagazine for norske skogThe key to its success?an editor in norske skog with thedetermination to tell original stories
  • 10. LESSON:great content demands ambition,boldness and strong principles
  • 11. 2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences
  • 12. 2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences.What was the biggest surprise?oslo, norway and the nordics are fullof innovation (but they don’t tell theirstories very wel to the great abroad)
  • 13. LESSON:the nordics are full of unexploitedinnovative potential – a failure not ofideas, but of marketing
  • 14. 2009conceived and edited an internationalstakeholder publication for abb,called Generations
  • 15. 2009conceived and edited an internationalstakeholder publication for abb,called GenerationsWhat set it apart?extensive use of illustrations, info-graphics and unique editorial concepts
  • 16. LESSON:even conservative brands appreciateand support audience-friendlycontent
  • 17. 2010launched book and microsite forboeing daughter company in norwayaround new marine technologies
  • 18. 2010launched book and microsite forboeing daughter company in norwayaround new marine technologiesHow was it unique?it packaged purely non-promotionalcontent in a booklet and website, andwent viral (with huge SEO benefits)
  • 19. LESSON:content can and should be repackagedfor use online and offline
  • 20. HIRED BY VELOCITY –ONE OF THE BESTDIGITAL MARKETINGAGENCIES IN THEBUSINESS
  • 21. MOVED FROMNORWAYTOUK
  • 22. 2011published ebooks, videos and websitesfor major tech names like netsuite &expedia
  • 23. 2011published ebooks, videos and websitesfor major tech names like netsuite &expediaWhat’s the cutting edge ofdigital marketing look like?it’s still all about great content, butinvolves stronger process and end-to-end management
  • 24. LESSON:creativity and boldness need to meetstructure and process
  • 25. 2012studied and wrote about lean startupand entrepreneurship in digitalfields
  • 26. 2012studied and wrote about lean startupand entrepreneurship in digitalfieldsHow does entrepreneurshipconnect to marketing?the internet’s empowering radicalinnovation everywhere, measurementand iteration
  • 27. LESSON:you need to get out there withyour ideas, try them out and grow
  • 28. WHERE DOES THISBRING US?
  • 29. THE SUM OFALL LESSONS:i’ve built up a pedigree and backgroundthat makes me uniquely suited to helpingnordic brands and creators tellcompelling stories to the world.i’d love to talk…rskin11@yahoo.com