DESIGNEDFORNORDIC INNOVATORS
1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazine
1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazineT...
LESSON:people love unique content fromother people with fresh ideas
2002edited the email newsletter fornextra (telenor’s enterprise unit)
2002Edited the email newsletter fornextra (telenor’s enterprise unit)The biggest challenge?packaging great content within ...
LESSON:content must always be created withan eye on the publishing channel
2003edited the international in-housemagazine for norske skog
2003edited the international in-housemagazine for norske skogThe key to its success?an editor in norske skog with thedeter...
LESSON:great content demands ambition,boldness and strong principles
2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences
2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences.What was the biggest surpri...
LESSON:the nordics are full of unexploitedinnovative potential – a failure not ofideas, but of marketing
2009conceived and edited an internationalstakeholder publication for abb,called Generations
2009conceived and edited an internationalstakeholder publication for abb,called GenerationsWhat set it apart?extensive use...
LESSON:even conservative brands appreciateand support audience-friendlycontent
2010launched book and microsite forboeing daughter company in norwayaround new marine technologies
2010launched book and microsite forboeing daughter company in norwayaround new marine technologiesHow was it unique?it pac...
LESSON:content can and should be repackagedfor use online and offline
HIRED BY VELOCITY –ONE OF THE BESTDIGITAL MARKETINGAGENCIES IN THEBUSINESS
MOVED FROMNORWAYTOUK
2011published ebooks, videos and websitesfor major tech names like netsuite &expedia
2011published ebooks, videos and websitesfor major tech names like netsuite &expediaWhat’s the cutting edge ofdigital mark...
LESSON:creativity and boldness need to meetstructure and process
2012studied and wrote about lean startupand entrepreneurship in digitalfields
2012studied and wrote about lean startupand entrepreneurship in digitalfieldsHow does entrepreneurshipconnect to marketing...
LESSON:you need to get out there withyour ideas, try them out and grow
WHERE DOES THISBRING US?
THE SUM OFALL LESSONS:i’ve built up a pedigree and backgroundthat makes me uniquely suited to helpingnordic brands and cre...
Designed for nordic innovators
Upcoming SlideShare
Loading in...5
×

Designed for nordic innovators

204

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
204
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Designed for nordic innovators

  1. 1. DESIGNEDFORNORDIC INNOVATORS
  2. 2. 1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazine
  3. 3. 1999fresh from the u.s. to norway,i helped write and edit telenor’sinternational marketing platform– No Barriers magazineThe most popular stories?reporting from telenor’s uniqueR&D unit at Kjeller
  4. 4. LESSON:people love unique content fromother people with fresh ideas
  5. 5. 2002edited the email newsletter fornextra (telenor’s enterprise unit)
  6. 6. 2002Edited the email newsletter fornextra (telenor’s enterprise unit)The biggest challenge?packaging great content within theconstraints of email clients
  7. 7. LESSON:content must always be created withan eye on the publishing channel
  8. 8. 2003edited the international in-housemagazine for norske skog
  9. 9. 2003edited the international in-housemagazine for norske skogThe key to its success?an editor in norske skog with thedetermination to tell original stories
  10. 10. LESSON:great content demands ambition,boldness and strong principles
  11. 11. 2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences
  12. 12. 2006promoted oslo’s IT, life sciences,shipping and energy industries tointernational audiences.What was the biggest surprise?oslo, norway and the nordics are fullof innovation (but they don’t tell theirstories very wel to the great abroad)
  13. 13. LESSON:the nordics are full of unexploitedinnovative potential – a failure not ofideas, but of marketing
  14. 14. 2009conceived and edited an internationalstakeholder publication for abb,called Generations
  15. 15. 2009conceived and edited an internationalstakeholder publication for abb,called GenerationsWhat set it apart?extensive use of illustrations, info-graphics and unique editorial concepts
  16. 16. LESSON:even conservative brands appreciateand support audience-friendlycontent
  17. 17. 2010launched book and microsite forboeing daughter company in norwayaround new marine technologies
  18. 18. 2010launched book and microsite forboeing daughter company in norwayaround new marine technologiesHow was it unique?it packaged purely non-promotionalcontent in a booklet and website, andwent viral (with huge SEO benefits)
  19. 19. LESSON:content can and should be repackagedfor use online and offline
  20. 20. HIRED BY VELOCITY –ONE OF THE BESTDIGITAL MARKETINGAGENCIES IN THEBUSINESS
  21. 21. MOVED FROMNORWAYTOUK
  22. 22. 2011published ebooks, videos and websitesfor major tech names like netsuite &expedia
  23. 23. 2011published ebooks, videos and websitesfor major tech names like netsuite &expediaWhat’s the cutting edge ofdigital marketing look like?it’s still all about great content, butinvolves stronger process and end-to-end management
  24. 24. LESSON:creativity and boldness need to meetstructure and process
  25. 25. 2012studied and wrote about lean startupand entrepreneurship in digitalfields
  26. 26. 2012studied and wrote about lean startupand entrepreneurship in digitalfieldsHow does entrepreneurshipconnect to marketing?the internet’s empowering radicalinnovation everywhere, measurementand iteration
  27. 27. LESSON:you need to get out there withyour ideas, try them out and grow
  28. 28. WHERE DOES THISBRING US?
  29. 29. THE SUM OFALL LESSONS:i’ve built up a pedigree and backgroundthat makes me uniquely suited to helpingnordic brands and creators tellcompelling stories to the world.i’d love to talk…rskin11@yahoo.com

×